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TRENDING: SCRIPTED vs. AUTHENTIC REALITY
For the last 6 months, I've observed unequivocally that there's a growing backlash from consumers who are fed up with scripted, picture-perfect marketing. They want to see your true, transparent brand, operation, personalities and reasons why you're different. If you can showcase why you're differentiation via authentically real #behindthescenes-style marketing, your target customers will appreciate that and will most likely give you some foot or web-traffic love via their wallet.
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Haven't Tried IGTV Yet, IG Keeps Making Improvements
We really like IGTV, which debuted close to a year ago it seems and IG continues to make improvements to help businesses host videos that are longer than the 60 second maximum their posts give you. If your followers are addicted to IG and don't want to leave the platform, you should check it out including their latest improvement of enabling you to create a "series" of episodes that are similar to a YouTube or Facebook playlist. Here's the article from Later.com.
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AMAZON WATCH: In-Store Pick Expands to More Brands
GNC, Rite Aid, and others are locations where consumers can have their packages sent for in-store pick up when not choosing home-delivery, here's the latest from USA Today. We'll be conducting interviews in the next couple weeks with successful book and toy stores who continue their winning battle with this retail giant so stay tuned.
EVENT + BUSINESS CALENDAR
11/30/19 Small Business Saturday
This is your time to shine while everyone is in buying mode, go BIG because people like to wait it out until the week before Christmas. This year, there are only really 3 weeks so that means 2 weeks of slower business that you need to battle to continue that foot traffic...especially if holiday makes up 30-40% of your annual sales.
SOCIAL MEDIA: Why Stories Are HOT!
Here's an article that profiles the top brands that use Facebook/Instagram stories to spur engagement, call-to-action follow through and overall captivation by their followers. I'm a big fan and you should be too as consumers' attention spans shrink, this is an easy way to pack a whole lot of brand education into just seconds of animated exposure. Warning, this article is published by Facebook, but it's still a great intro into why you should try Stories next time you open your FB or Insta app.
DAILY MARKETING TIPS
PRODUCTIVITY: How To Wake Up Earlier
Take it from a Navy Seal (not me, button below to watch a video), you can get a whole lot more done by waking up early. Want to launch a new program or service, but need to somehow find more time to create that web page or research best practices? I actually wake up early, to read and watch all the things I need to, to stay on top of the latest marketing news...just start and you'll see how easy it is to become more productive every day.