RESOURCES TO ASSIST SMALL BUSINESSES
DURING COVID-19
(Page Updated 5/20/2020 3:38 pm)
Hang in there, I know this is a very unpredictable time, so I wanted to have one place where you can find a variety of resources to help you and your business.
Be sure to check both your local SBDC (Small Business Development Center) and your local Economic Development Office for your city and/or county for localized programs created just for your area.
Be sure to check both your local SBDC (Small Business Development Center) and your local Economic Development Office for your city and/or county for localized programs created just for your area.
INTERVIEWS, RESOURCES + TIPS CAUGHT ON VIDEO
As we enter a new stage of the coronavirus pandemic this week (week of 5/11/20) with the entire San Francisco and Monterey Bay Area region experiencing varying levels of STAGE 2 re-openings, be sure to check out all our in-depth video interviews and resources.
RECORDED 4/30/20
If your business is within the city limits of Santa Cruz proper, get ready because the Economic Development Office team has crafted THREE AMAZING programs to help local businesses thrive and survive throughout the Covid-19 re-start that so many are navigating.
TIME STAMPS
2:07 Santa Cruz Resilience Micro Loan Program
4:58 Get Virtual FREE E-Commerce Program
6:27 Jumpstart Your Re-Start Care Packages
TIME STAMPS
2:07 Santa Cruz Resilience Micro Loan Program
4:58 Get Virtual FREE E-Commerce Program
6:27 Jumpstart Your Re-Start Care Packages
RECORDED 4/29/20
Watch as we learn about all the safeguards to keep your small business safe from the Covid-19 scams and fraud that's becoming more prevalent by the day. The Pajaro Valley Chamber of Commerce guides us through the easy steps of keeping you, your business and your customers' information safe during this unpredictable time that we're all navigating.
TIME STAMPS
2:08 Know Who is Behind Websites With WhoIs
3:05 What to Check When Going To a New Website
4:25 All Things Email Safety
5:10 How to Buy Online
5:30 What the Government Will Send & Not Send
7:23 SBA Loan Communication Precautions
8:28 Price Gauging 101
9:10 How To Report Fraud
10:07 Business Resources For All Things Covid-19
TIME STAMPS
2:08 Know Who is Behind Websites With WhoIs
3:05 What to Check When Going To a New Website
4:25 All Things Email Safety
5:10 How to Buy Online
5:30 What the Government Will Send & Not Send
7:23 SBA Loan Communication Precautions
8:28 Price Gauging 101
9:10 How To Report Fraud
10:07 Business Resources For All Things Covid-19
RECORDED 4/29/20
RECORDED 4/23/20
If you're a local Santa Cruz small business navigating Covid-19, here are four BIG resources from Santa Cruz Works that need to be on your radar. They're the ones behind Ride Out the Wave and they're continually developing programs for local tech that in many cases can benefit local small business owners too! As you prepare for your re-opening, these tools may come in handy, plus you'll save a lot of money in the process!
Resource #1 Ride Out the Wave: 4:50
Resource: #2 CEO Works: 6:45
Resource #3 90% Off CRM Services: 7:50
Resource #4 $1000 in AWS Credits: 9:00
Resource #1 Ride Out the Wave: 4:50
Resource: #2 CEO Works: 6:45
Resource #3 90% Off CRM Services: 7:50
Resource #4 $1000 in AWS Credits: 9:00
RECORDED WEEK OF 4/20/20
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In order to stay relevant RIGHT NOW during Covid-19 and beyond, a small business owner may need to pivot their business model, line of products or evaluate what's next to evolve. Watch as award-winning Santa Cruz SBDC Advisor, Keith Holtaway guides you through his 90-day pivot process (using the Lean Canvas method) that has helped hundreds of local businesses ensure they're making the right moves to survive and thrive.
BONUS VIDEO: Listen in as Bryce interviews Aeroasis' CEO, Tom Wollenberger, who in 3 weeks has expedited a business pivot to not only help his business, but local community members + businesses nationwide.
BONUS VIDEO: Listen in as Bryce interviews Aeroasis' CEO, Tom Wollenberger, who in 3 weeks has expedited a business pivot to not only help his business, but local community members + businesses nationwide.
RECORDED 4/16/20
Small business owners MUST be in control of every penny of their cash flow right now. With emergency funding payouts being days or weeks out and daily sales impacted, this is a MUST WATCH video and tool for you to start using TODAY! You can now proactively control your cash issues weeks in advance so visit the link below to find the download of this excel tool that could literally save your business not only during Covid-19, but going forward too!
| Covid19 Cash Flow Tool |
RECORDED FRIDAY, 4/3/2020
| restaurant_action_steps_for_covid19.pdf |
RECORDED MONDAY, MARCH 30, 2020
| covid-19_hr_best_practices_3.30.2020.pdf |
Recorded Wednesday, 3/18/2020
Now a bit outdated, but something fun, but truly meaningful that explains to consumers why supporting small business owners is so important, feel free to share this link on social media: https://youtu.be/VY610yXBTEQ
USEFUL + REGIONAL LINKS FROM REPUTABLE SOURCES
4/30/20 Summary of When Businesses Will Open Based on Newsom’s 4 Stage Plan From SFGate.com
As requirements for essential businesses as well as their customers roll out for mandatory face mask use, there are a lot of myths, here's a SF Chronicle article on the facts.
COVID-19 E-Commerce Trends + Tactics Webinar
NorCal SBDC's Small Business Survival Guide
Too Much Info Out There? Here's a SUPER Source From the SBDC
San Francisco Business Times Article Loaded w/ Resource Links for Bay-Area Wide Business Owners + Employees
Silicon Valley Business Journal article loaded with SF + Monterey Bay Area-wide resources, but county and city plus all the alternative grants and funds available that are not SBA loan-based
San Francisco-Specific Resources
San Mateo County Resources
4/30/20 Summary of When Businesses Will Open Based on Newsom’s 4 Stage Plan From SFGate.com
As requirements for essential businesses as well as their customers roll out for mandatory face mask use, there are a lot of myths, here's a SF Chronicle article on the facts.
COVID-19 E-Commerce Trends + Tactics Webinar
NorCal SBDC's Small Business Survival Guide
Too Much Info Out There? Here's a SUPER Source From the SBDC
San Francisco Business Times Article Loaded w/ Resource Links for Bay-Area Wide Business Owners + Employees
Silicon Valley Business Journal article loaded with SF + Monterey Bay Area-wide resources, but county and city plus all the alternative grants and funds available that are not SBA loan-based
San Francisco-Specific Resources
San Mateo County Resources
EMPLOYER RESOURCES
(Courtesy of Santa Cruz Workforce Development Board)
For Workers
Helpful FAQ On Unemployement Claims
Disability Insurance benefits may be available for individuals that have experienced wage loss due to COVID-19 exposure
Paid Family Leave to care for an ill or quarantined family member
Unemployment Insurance, if your child’s school is closed and you have to miss work to be there for them
Unemployment Insurance, if your hours have been reduced as a result of COVID-19
For Employers
Silicon Valley Biz Journal Article on Rent Negotiation
Employers may apply for the UI Work Sharing Program as an alternative to layoffs
When layoffs are unavoidable, Rapid Response Services are available. Contact Belinda Barr (Santa Cruz County only) for more information on these services.
More business resources are available on the Governor’s Office of Business and Economic Development site.
(Courtesy of Santa Cruz Workforce Development Board)
For Workers
Helpful FAQ On Unemployement Claims
Disability Insurance benefits may be available for individuals that have experienced wage loss due to COVID-19 exposure
Paid Family Leave to care for an ill or quarantined family member
Unemployment Insurance, if your child’s school is closed and you have to miss work to be there for them
Unemployment Insurance, if your hours have been reduced as a result of COVID-19
For Employers
Silicon Valley Biz Journal Article on Rent Negotiation
Employers may apply for the UI Work Sharing Program as an alternative to layoffs
When layoffs are unavoidable, Rapid Response Services are available. Contact Belinda Barr (Santa Cruz County only) for more information on these services.
More business resources are available on the Governor’s Office of Business and Economic Development site.
Find out if you're eligible for Facebook's $1M grant program
How to utilize Facebook's new "Fundraising for your Business" program on your business page
How to utilize Facebook's new "Fundraising for your Business" program on your business page
Banks Participating in the Paycheck Protection Program
| list_of_banks_for_santa_cruz_county_small_businesses_.pdf |
CA Governor's Office of Business & Economic Development: Business-Specific Resources for Those Impacted by COVID-19
California IBank’s Small Business Finance Center
California Treasurer’s CalCAP
U.S. SBA’s Disaster Loan Program Online Application
Step-by-Step Application How-To Video
SBA To Provide Small Businesses Impacted by Coronavirus (COVID-19) Up to $2 Million in Disaster Assistance Loans
(VIDEO UPDATE COMING 4/3/20)
Process for Accessing SBA’s Coronavirus (COVID-19) Disaster Relief Lending
The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplemental Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.
SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance and can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing.
These loans may be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. The interest rate is 3.75% for small businesses without credit available elsewhere; businesses with credit available elsewhere are not eligible. The interest rate for non-profits is 2.75%.
SBA offers loans with long-term repayments in order to keep payments affordable, up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.
SBA’s Economic Injury Disaster Loans are just one piece of the expanded focus of the federal government’s coordinated response, and the SBA is strongly committed to providing the most effective and customer-focused response possible.
For additional information, please contact the SBA disaster assistance customer service center. Call 1-800-659-2955 (TTY: 1-800-877-8339) or e-mail [email protected].
California IBank’s Small Business Finance Center
California Treasurer’s CalCAP
U.S. SBA’s Disaster Loan Program Online Application
Step-by-Step Application How-To Video
SBA To Provide Small Businesses Impacted by Coronavirus (COVID-19) Up to $2 Million in Disaster Assistance Loans
(VIDEO UPDATE COMING 4/3/20)
Process for Accessing SBA’s Coronavirus (COVID-19) Disaster Relief Lending
The U.S. Small Business Administration is offering designated states and territories low-interest federal disaster loans for working capital to small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19). Upon a request received from a state’s or territory’s Governor, SBA will issue under its own authority, as provided by the Coronavirus Preparedness and Response Supplemental Appropriations Act that was recently signed by the President, an Economic Injury Disaster Loan declaration.
SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance and can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing.
These loans may be used to pay fixed debts, payroll, accounts payable and other bills that can’t be paid because of the disaster’s impact. The interest rate is 3.75% for small businesses without credit available elsewhere; businesses with credit available elsewhere are not eligible. The interest rate for non-profits is 2.75%.
SBA offers loans with long-term repayments in order to keep payments affordable, up to a maximum of 30 years. Terms are determined on a case-by-case basis, based upon each borrower’s ability to repay.
SBA’s Economic Injury Disaster Loans are just one piece of the expanded focus of the federal government’s coordinated response, and the SBA is strongly committed to providing the most effective and customer-focused response possible.
For additional information, please contact the SBA disaster assistance customer service center. Call 1-800-659-2955 (TTY: 1-800-877-8339) or e-mail [email protected].
VIDEO CONFERENCING
SantaCruzWorks.org has created a fantastic resource for getting your video conferencing program set up
Also watch our 3/27/20 episode of Small Business-by-the-Bay for home office video set up and zoom best practices
VIDEO EQUIPMENT LINKS
(Bryce's Personal Set Up)
1. Tripod mount with remote control
2. Tripod that can attach to almost anything while on the go
3. Gimbal that holds your phone and eliminates shakiness as you walk
4. Shotgun mic that plugs into an iPhone for when ambient noise is surrounding you OR the android version
5. Compact and portable tripod with built in phone holder
6. Lenses (wide-angle is helpful when in selfie mode on your phone)
7. Phone lens protector shield
AUDIO GEAR (IF AMBIANT SOUND IS OVERPOWERING OR YOU'RE JUST NEEDING HIGH QUALITY AUDIO + YOU'RE USING iPHONE)
1. Wireless microphone (1 per person)
2. Frame to hold phone + microphones
3. iPhone splitter to accommodate two wireless microphones if you're interviewing someone
4. Special chord to allow phone to capture sound from each wireless microphone
SantaCruzWorks.org has created a fantastic resource for getting your video conferencing program set up
Also watch our 3/27/20 episode of Small Business-by-the-Bay for home office video set up and zoom best practices
VIDEO EQUIPMENT LINKS
(Bryce's Personal Set Up)
1. Tripod mount with remote control
2. Tripod that can attach to almost anything while on the go
3. Gimbal that holds your phone and eliminates shakiness as you walk
4. Shotgun mic that plugs into an iPhone for when ambient noise is surrounding you OR the android version
5. Compact and portable tripod with built in phone holder
6. Lenses (wide-angle is helpful when in selfie mode on your phone)
7. Phone lens protector shield
AUDIO GEAR (IF AMBIANT SOUND IS OVERPOWERING OR YOU'RE JUST NEEDING HIGH QUALITY AUDIO + YOU'RE USING iPHONE)
1. Wireless microphone (1 per person)
2. Frame to hold phone + microphones
3. iPhone splitter to accommodate two wireless microphones if you're interviewing someone
4. Special chord to allow phone to capture sound from each wireless microphone
SMALL BUSINESS-BY-THE-BAY
PODCAST + VLOG
PODCAST + VLOG
Our vlog program is loaded with up-to-the-minute resources, news, events and tips you need to know about, so check them out NOW!