Bryce Root has been in the marketing game for 22+ years, but it was in 2014 that he founded The Root Group, where he has helped hundreds of local businesses with dialing in their marketing program. Not only does Bryce specialize in developing intricate marketing plans + branding that leverage both new school and traditional tactics, but he's a practitioner of all these methods both for his clients and himself so he can know precisely how they will benefit business owners most. Below, you'll find all that Bryce does when he's not crafting the master plan for his clients...
WHY I'M SO FIRED UP
My #1 goal is to empower local business owners across the San Francisco and Monterey Bay Area regions. I've been fired up and actively pursuing this mission for almost 5 years via my advocacy, private practice + work with one of the nation's top-performing Small Business Development Centers. Right now, I only need a couple fingers to count the number of organizations that provide intrinsic, forensic + objective help to small business owners without commanding the exorbitant fees that come with accessing the elusive how of marketing and business optimization.
I'm tired of seeing busy business owners being taken and always being told what they need to do, but not how to do it, so I created the Small Biz Marketing Rx program. This has always included a variety of FREE DIY content including a TON of video-based content, 1-on-1 help via annual region-wide tours and interactive workshops to help our region's entrepreneurs get to the root of the matter without breaking the bank.
IN MY SPARE TIME
I serve as the Marketing Advisor to four of the Bay Area's top Small Business Development Centers: Santa Cruz County, Monterey County, San Mateo County + Contra Costa County. This is my true way of giving back to actual small business owners in large numbers. I've served on various boards, but the work I do with my local SBDC's is what makes a REAL difference with local businesses.