Bryce Root has been in the marketing game for 22+ years, but it was in 2014 that he founded The Root Group, where he has helped hundreds of local businesses with dialing in their marketing program. Not only does Bryce specialize in developing intricate marketing plans + branding that leverage both new school and traditional tactics, but he's a practitioner of all these methods both for his clients and himself so he can know precisely how they will benefit business owners most. Below, you'll find all that Bryce does when he's not crafting the master plan for his clients...
WHY I'M SO FIRED UP
My #1 goal is to empower local business owners across the San Francisco and Monterey Bay Area regions. I've been fired up and actively pursuing this mission for almost 5 years via my advocacy, private practice + work with one of the nation's top-performing Small Business Development Centers. Right now, I only need a couple fingers to count the number of organizations that provide intrinsic, forensic + objective help to small business owners without commanding the exorbitant fees that come with accessing the elusive how of marketing and business optimization.
I'm tired of seeing busy business owners being taken and always being told what they need to do, but not how to do it, so I created the Small Biz Marketing Rx program. This has always included a variety of FREE DIY content including a TON of video-based content, 1-on-1 help via annual region-wide tours and interactive workshops to help our region's entrepreneurs get to the root of the matter without breaking the bank.
IN MY SPARE TIME
Partnering with my County's Economic Development Office for Small Business Saturday
Serving as a core team member to my County EDO's annual small business summit
Marketing Advisor to one of United States' top Small Business Development Centers
Active Board Member to my local Chamber of Commerce & Workforce Santa Cruz County
Advisory Board Member to Lighthouse Bank, specializing in small business
Co-Founded business advocacy organization, giving away a $59K business makeover during 2015 & 2016 National Small Business Weeks
If you're a small business owner in Northern California or anywhere for that matter, you know how difficult it is to keep up with consumers' habits, ever-changing technology, big box tactics, and overall marketing to keep your business relevant. Even if your business is great, Bryce Root challenges you to evolve, because doing what you've always done, won't work forever.
This short motivational film is meant to stoke your motivational fire, and to provide the momentum to evolve your business. Even if it's baby steps, shooting your first video, creating your first marketing plan or even composing your first Instagram story, this video is meant to be watched anytime throughout 2020 to keep your motivation turned up to 11 and to make BIG things happen for your business. As part of Bryce's mission to empower and help show the elusive "how" of marketing that so many business owners are left trying to figure out, be sure to keep watching, listening and following Bryce for more motivationally-informative content.