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OPPORTUNITY IS KNOCKING FOR LOCAL BIZ OWNERS RIGHT NOW: The fact is the local business landscape has been shaken to its core, but out of that comes unexpected chances to make 2021 your breakout year. From how to shake your lease + purchase your DREAM location to infusing just a little creativity to get all EYES ON YOU, this episode focuses on the headlines, business owners to watch and resources waiting for you to take action and go BIG!

TIME STAMPS
0:38 CALL FOR COFFEE SHOW NOMINATIONS
1:14 CALL FOR SOLOPRENEURS TO FEATURE
1:46 SMALL BUSINESS OWNERS TO WATCH
4:03 WEBINARS TO WATCH
5:57 HOT HEADLINES TO KEEP YOU IN THE KNOW

​Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

Welcome to our official announcement of our "CASH + COFFEE" program where each month, we choose a different coffee shop to infuse some cash and let some local business owners get some free coffee to fire up their day and go BIG. We're always on the lookout for coffee shops to support so just message Bryce with your coffee house pick in your area...from Marin to Monterey, we're taking your nominations now.

NOMINATE A SOLOPRENEUR

Know a solopreneur that hustles hard and makes BIG things happen for them and their business? We want to hear about them, so be sure to let Bryce know who they are so we can potentially reach out and feature them on the show.

In this episode, we have two standout business owners to share with you. First there's Ippuku of Berkeley whose innovate short videos on their Instagram profile showcase their creativity both in and out of the kitchen...it's just plain different, so be sure to check them out.

Next up is Jim Ockert of Khakis of Carmel located in downtown Carmel-by-the-Sea. His regular video wardrobe walkthroughs give every fashion-conscious customer a detailed view of the latest fashions. From materials and color to origins of their pieces, every detail is included to give customers a reason to want their beautiful clothing.

​​​NEED THAT MARKETING PLAN YOU'VE DREAMED OF?

​GET VIDEO RELEASES + RESOURCES IN YOUR INBOX

I read A LOT and this week, these three articles caught my eye. Thank you to the Mercury News + Palo Alto Online + SF Eater for supplying this weeks headlines to keep you in the know. 

​​​​​​WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE

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HERE TO MAKE YOU #BayAreaSmallBizStrong EACH + EVERY WEEK! Insta Algo UPDATE, HOT Headlines, Food Biz Marketing + WEBINARS are in this episode PLUS I'm excited to announce PHASE 1 of my 2021 campaign to get you FIRED UP in your mission to make this a breakout year for you and your business. 

TIME STAMPS
​0:34 #BayAreaSmallBizStrong Announcement
1:28 2021 Instagram Algorithm News
2:07 Three Social Media Tips for Small Business
4:25 Hot Headlines For Business Owners
7:29 Food Business Marketing Tips
9:20 Must Watch Webinars

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

INSTAGRAM ALGORITH UPDATE

Seen this graphic circulating on Insta? Curious what it actually means for your go-to platform of choice? Here's a link from one of our favorite resources, LATER.com, who spells out what it means for Reels, Posts, Stories and IGTV.

​​NEED THAT MARKETING PLAN YOU'VE DREAMED OF?

I read A LOT and this week, these three articles caught my eye. Thank you to the Santa Cruz Sentinel, Monterey Herald and SF Eater for supplying this weeks headlines to keep you in the know. 

​GET VIDEO RELEASES + RESOURCES IN YOUR INBOX

Here are four MUST WATCH webinars coming up in the next week or so...super time-sensitive topics, all courtesy of your local SBDC.

​​​​​​WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE

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When it comes to these two words, "Social Media," many business owners cringe and a tidal wave of stress begins forming. This FREE way of promoting your business can be stressful, especially with how it's always changing. While I could throw out all sorts of strategies, I won't. To help de-stress this situation, I recommend, time-blocking your social media. You can go about it many different ways such as devoting a specific time each day or week, or maybe you just want to post things on the fly. 

If you're leaning towards wanting to create quality media to get your customers and potential customers excited, I would suggest using a scheduling platform. They all have similarities, and it may not be until you begin using one that you find out it doesn't do what you want. That's why I recommend using their typical 7-Day Trial to test them out to find a good fit. More than likely you'll need to sacrifice some of the intricate "cool stuff" the actual platform offers, but you're helping reduce your stress levels by using a platform that let's you take care of business when it's convenient for you...some of the platforms I'd recommend you check out include:

HOOTSUITE
BUFFER
LATER
LOOMLY
FB + Insta's CREATORS STUDIO

Thank you to Jennalee Dahlen of Yoso Wellness Spa in Santa Cruz, CA for supplying us with her top tips for jumping into meditation and giving it a try. You can't go wrong with surrounding your self with calm and quiet right now, that's for sure.

Jennalee is going to be providing us with some additional resources to help you in your mission to find inner peace and quiet so stay tuned for some super insightful links, meanwhile here's a great MEDITATION 101 ARTICLE.

​NEED THAT MARKETING PLAN YOU'VE DREAMED OF?

​Here are FIVE LOCAL, HEALTH + FITNESS BUSINESSES to keep on your radar. All five are the best at what they do so follow them for their knowledge, but also for their business savviness too:

​​Yoso Wellness Spa

​San Mateo Sports Nutrition

​Rocky's Fitness Center

​YuBalance Neighborhood Fitness

​

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​The last 10 months were immensely challenging for generations that haven't grown up with technology embedded in their DNA, but that can also be an advantage. We break down the opportunity that few generations realize is sitting in front of them PLUS our HOT HEADLINES + businesses you need to be watching are profiled for some creative inspiration. 

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
​
TIME STAMPS
0:31 WHICH GENERATION HAS THE BIGGEST ADVANTAGE? 
1:34 HOT HEADLINES TO KEEP YOU IN THE KNOW 
6:34 HOW CAN ALL GENERATIONS BE SUCCESSFUL
8:39 BUSINESSES TO WATCH

THE BATTLE OF THE AGES

This episode's theme is about the various generations competing against each other. As seasoned business owners see younger, 30-somethings entering their local space as competition that use social media and e-commerce with much effort or cost, many have been left wondering if they can compete. Many don't realize that they still have the advantage of experience and if they're able to surround themselves with those younger generations through their employee base and/or collaborations and strategic partnerships, they could create a DEFINITE competitive advantage.

With all that said, the older generations may not be able to build a website or e-commerce platform overnight by themselves, it may cost $6,000 to have someone do it over several months. So the #1 resource I recommend that every small business owner do, no matter what level of tech savviness, is reach out to their local Small Business Development Center for 100% free assistance on all of these tech-focused hurdles. Advisor teams specialize in these subjects and will guide you through the process every step of the way with all the variables you have in mind.

Santa Cruz County Small Business Development Center + Monterey County SBDC + SBDC Northern CA: AskSBDC.com

​GET VIDEO RELEASES + RESOURCES IN YOUR INBOX

HOT HEADLINES TO KEEP YOU IN THE KNOW

I read A LOT each week, here are just a few of the headlines that are noteworthy. Be sure to watch this section of the video embedded above since I dive into their implications and opportunities they each present.

Thank you to the following publications for publishing these informative articles:

NEED THAT MARKETING PLAN YOU'VE DREAMED OF?

BAY AREA BUSINESSES TO WATCH

I'm always on the look out for businesses that are doing things right. Those who are strategically taking on running their business really do stand out to me, so here are a few Instagram accounts that should be on your radar:

​@cookiesandmilksac

@todd_lejeune_art

​@lisaelley

@paucapell ​

​@carmelhoneycompany

​​​​​​WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE