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Are you a small business owner wanting to utilize influencer marketing to help grow your event attendance, customer base and/or brand awareness? In today's video, we speak with Aunt Lali of Food Trucks A Go Go, to walk her through how to make influencer marketing work for her business via Instagram.

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

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You might be wondering what the secret is to attracting millennial and Gen Z employees and customers to your business. As your customer base changes, the importance of attracting these two generations becomes super important. Sit back and absorb every second of Brian Bosche's recent talk at the SBDC National Conference we attended, we guarantee you won't be sorry.

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Are you part of the 95% of businesses who are operating on inaccurate financials? In today's Root of the Matter episode, we speak with Larry Hebert, the region's "Cash Flow Rock Star" who has helped businesses of all kinds turn their financials around so they're in control of their business and not the other way around. We discuss three mistakes that a majority of local business owners continue to make.

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

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