(Tap/Click YouTube Icon To Subscribe) Sitting on massive debt, applying for financial aid or just needing to plan your 2021 strategy to make your comeback? Here's the trailer for our FINANCIAL HEALTH episode created specifically for Bay Area small business owners wanting to get their financial health back as fast as possible. I've curated quite a few funding options plus some stellar ways in which to take control of your business + its finances here in the New Year...I'm focused on helping make you #bayareasmallbizstrong - LET'S GO! Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 1:13 #BayAreaSmallBizStrong STATE OF SMALL BIZ 2:46 FINANCIAL AID OPTIONS 6:19 HOW TO KEEP YOUR CASH 7:28 #1 THING EVERY BIZ NEEDS IN 2021 FINANCIAL FUNDING OPTIONS Looking for some options? From PPP 2.0 to non-governmental options, we have a few that you should take a closer look at below. - Bar Stool Sports Fund - So far, it looks like a couple Bay Area businesses have been accepted into this fund that is set to pay business owners' expenses each month until they're back on their feet. You need to apply, but check out this video as the Tadich Grill in San Francisco was given the great news! With celebrities, athletes and the general public funding this initiative along with Bar Stool Sports, they're now raised more than $25 Million to go to America's small businesses. APPLY HERE - PPP 2.0 - The best way to stay on top of this ever-changing option, is to sit in on the Norcal SBDC's weekly calls that let you ask specific questions. You can always call into your local SBDC too, or head to ASKSBDC.com or call 1-833-ASK-SBDC. - CA RELIEF GRANTS - The first round just closed last week, but not to worry, there's a 2nd round and it's NOT first come, first served. Here's the link to find out more from the SBDC, an official partner of CA's Relief Fund Program. If you want to get alerts directly from the state of CA, click HERE, and read the alerts atop the page to be notified when new information is released about the program. - SHUTTERED VENUE GRANTS - If you're situated in the live events space, you've probably been hit hard, so here's an option to access funding via the SBA. HERE are the details. - RURAL SMALL BUSINESS RELIEF - On January 26th, the next round of applications opens for those in rural areas of our region. Lowes is funding this initiative and it might be perfect for you, HERE are the details. GET VIDEO RELEASES + RESOURCES IN YOUR INBOX LARRY'S CASH FLOW / P&L PROJECTION TOOL (Tap/Click YouTube Icon To Subscribe) The Cash Flow King, Larry Hebert of Larry Hebert Consulting, has let us get our hands on his latest edition of his cash flow and P+L projection tool that will literally help you see financial hurdles weeks/months in advance. This is a tried and true way to stay on top of your finances...we recommend you make a habit of logging your financials at least weekly, if not daily to not miss a beat and be financial healthy from now on. Here's the financial tool below, just download and watch the video above for a walkthrough Larry recorded earlier on during Covid.
IT'S TIME TO PLAN FOR 2021 As we mentioned in this week's episode, it is 100% IMPERATIVE that you have a plan for 2021. An overall game plan, business plan, financial plan, marketing plan and anything else you need to make it through this year. Sporadic and random efforts with no real guidance or structure will likely take you to a place you certainly don't want to go, so be sure and access the resources below: - BUSINESS PLAN - Meet Keith Holtaway, our region's premier small business consultant who is best known for being the Founder of Pizza My Heart, but has since helped hundreds + hundreds of small businesses thrive + survive. Everything that he mentions about the 1-Page Lean Canvas process in this video can be found HERE in the "Lean Planning" section. It's a 1-page process that easily allows you to lay everything out and process your game plan. - MARKETING PLAN - As a marketing strategist, I like to keep things simple and that's why I always walk business owners through the streamlined process of creating a marketing game plan. Here's a quick video that talks you through the framework. Need to tap into those creative juices, I recommend unplugging and focusing on where you can go to get in front of the densest gathering of your target customers. If you need help, that's my thing, so check out my service page if you need to take things to new levels to compete with your local landscape and get your customers stopping in to see you online or offline. - FOOD-SPECIFIC GAME PLAN - Our last episode featured all things food business, including a spotlight on the Northern CA SBDC Restaurant Program that is a fully-loaded, comprehensive FREE resource for any food business at any stage in their business journey. This program is definitely worth a look and here's the video profile: - OVERALL BUSINESS HELP - Heard of the SBDC in your region? If you haven't, it's time to check them out as they're the ultimate resource for anything related to your business. They provide in-depth 1-on-1 help with HR, cash flow, sales, business planning, exit strategy, lease re-negotiation, e-commerce, social media, marketing and everything else with the exception of legal. Here's how to get in touch and apply for this FREE help from the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. - WEBINARS ON ANY TOPIC - Ok, stop what you're doing, here's the ultimate resource to find webinars for just about every hot topic that you're trying to solve or create for your business. From taking your business online to knowing how to navigate federal funding, they have you covered. The bonus is that this resource is localized and you'll be able to chat with a real person to get your questions answered. Enter the Norcal Small Business Development Center or NorCalSBDC.org where you can find webinars put on by the 18 Centers from Redding to Santa Cruz. And if you can't make one due to scheduling conflicts, be sure to check their On-Demand website at Learn.NorCalSBDC.org to access all their recent, pre-recorded webinars. NEED THAT MARKETING PLAN YOU'VE ALWAYS DREAMED OF?
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From San Francisco's historic Cliff House permanently closing its doors after 157 years to just about every food operator needing to expedite their online/outdoor options, literally overnight, it's been rough. If you've been able to make it through 2020 to this point, I have curated the latest resources to give you that extra dose of motivation to take on 2021 with a whole new mindset!
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 1:05 FOOD BIZ ROCK STARS 4:25 WHAT DOORDASH’S IPO MEANS FOR YOU 6:19 WEBINARS FOR FOOD + NON-FOOD BIZ 7:28 ULTIMATE FOOD RESOURCE REVEALED
FOOD BUSINESS ROCK STARS TO HAVE ON YOUR RADAR
In this segment, we've brought together SEVEN food business standouts that are deserving of being recognized. Check them out, follow them, or even visit them in person to get some inspiration. From food trucks to coffee shops, here are my picks to check out for some instant inspiration:
THE LUMPIA COMPANY BARCELONETA NACHO BIZNESS HUMBLE SEA BREWING CO. 11TH HOUR COFFEE FOOD TRUCKS A GO GO OAKLAND COFFEE
WEBINAR WONDERLAND
Ok, stop what you're doing, here's the ultimate resource to find webinars for just about every hot topic that you're trying to solve or create for your business. From taking your business online to knowing how to navigate federal funding, they have you covered. The bonus is that this resource is localized and you'll be able to chat with a real person to get your questions answered.
Enter the Norcal Small Business Development Center or NorCalSBDC.org where you can find webinars put on by the 18 Centers from Redding to Santa Cruz. And if you can't make one due to scheduling conflicts, be sure to check their On-Demand website at Learning.NorCalSBDC.org to access all their recent, pre-recorded webinars.
NEED THAT MARKETING PLAN YOU'VE ALWAYS DREAMED OF?
THE ULTIMATE FOOD BUSINESS RESOURCE IS HERE!
In the above graphic, you'll see all the areas of expertise that the NorCal SBDC Restaurant Program has for you. Headed up by industry veteran, Louise Dawson, you'll be in the best of hands as her team guides you through getting 2021-ready. You'll want to keep January 21st open as she has the following two events for you:
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Are you considering "HIBERNATING" your business for the winter? Haven't heard the HUGE Instagram news OR curious about how to afford a cool-factor parklet OR want to grab some of CA's $500M Small Business Relief Grant money, then you're in the right place as we cover it all. Watch our short and to the point "HIBERNATION" interview above or access our full interview directly below. We have lots of details that take you behind the headlines so enjoy the episode! Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 1:05 Instragram Key Word Search News 3:38 How to Use Instagram Guides 4:44 How to Afford and Create Parklets For My Business 7:19 California $500M Small Business Relief Program 8:08 How to Hibernate My Small Business
ARE YOU CONSIDERING HIBERNATING YOUR BUSINESS?
Here's the full length walk through video interview with Larry Hebert, who has helps hundreds and hundreds of local businesses optimize their finances, cash flow and operations. Take it from him, here are the three steps to take before you make this IMMENSELY-IMPORTANT decision, that could potentially put you out of business if you're not careful.
BONUS: Download Larry's Covid Cash Flow projection tool that will help you see financial hurdles weeks in advance.
BREAKING NEWS: INSTAGRAM KEY WORD SEARCH LAUNCH
Here's a quick video explanation that accompanies the screen share I included in this episode that breaks it down...ultimately, Instagram has just become a search engine for all the content on its platform. A little more work is involved, but because of that not everyone will take the time to wordsmith and SEO their posts. Throw in the secondary news on Instagram Guides and you can curate all things related to specific areas of your business.
ALL THINGS PARKLETS + SHARED SPACES
When it comes to parklets and shared spaces, they sure are expensive and in this business climate not everyone can afford the expense. Every city is different, but read this article that gives you some tips on resources to bring down the expense.
Our top 5 cities to check out parklets to get your creative juices flowing are: 1) San Francisco (everywhere, there are 300+), 2) Palo Alto's University Ave. District, 3) Carmel-by-the-Sea's Ocean Avenue, 4) Downtown Santa Cruz + 5) Los Gatos' Santa Cruz Avenue. PLUS check out this article to see SF Chronicle's TOP 11.
CA'S $500M SMALL BUSINESS RELIEF PROGRAM
Who knows how easy these programs will be to navigate, but the roll out sure got my attention. Here's the website to head to, to learn more, but pay SPECIAL attention to the alert boxes at the top of the page to learn more OR if you want the $25k grant details ASAP, here's the direct link to get alerts when it's launched.
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(Tap/Click YouTube Icon To Subscribe) This episode focuses on "secret" resources that can make your VIP's feel extra-special, expand your exposure, showcase your differentiation, give you super-topical tools for the current climate + properly prepare you if you're planning your exit. From Instagram options to on-demand webinars, we have you covered with recently-created resources for the immense unpredictability you're navigating. Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 1:10 THREE SECRETS TO BATTLE BIG BOX - HOW TO USE INSTAGRAM "CLOSE FRIENDS" - WHAT 90% OF BIZ OWNERS DON'T DO ONLINE, THAT YOU SHOULD - CREATE YOUR OWN INSTAGRAM STORY STICKER - VIDEO TIP BARELY ANYONE USES 4:47 ON-DEMAND SMALL BUSINESS WEBINARS 5:45 HOW TO PLAN YOUR SMALL BUSINESS EXIT STRATEGY THREE SECRETS TO BATTLE BIG BOX This segment of the episode focuses on three tactics that can assist you in driving more business your way. In the video, we show you how to access "Close Friends" on Instagram's settings area, which has all sorts of ways to treat your VIP's like royalty. Whether it's private Stories, videos, DM's, the possibilities are endless. When it comes to the tactic 90% of business owners don't do, it's as simple as including a super-succinct, wordsmith'd phrase that reminds viewers of your differentiating factors as a "footer" in all your posts. From FREE, same-day delivery to face-timer personal shopping, consistency is king and queen. Related, is the one resource we mentioned, but didn't have time to walk you through, but fortunately, it's super user-friendly, it is Canva.com to take those "differentiators" you have and create your own fun, memorable sticker that you can then easily insert into your Instagram stories, and via the "Facebook share" can appear there too. Be sure to watch the video closely as we walk you through the steps. And lastly is the video tactic that not too many businesses do, and that's simply describing why your products and services are perfect for their customers. From the ingredients and colors available to how the fabrics feel, make it easy for your viewers to learn how you can make their world that much better. Here's a sample video from Barceloneta, a Santa Cruz restaurant that's so engaging on video...in this post, it's about sherry, and even though I'm not a sherry drinker, I now want to try it, watch this clip for some inspiration... THREE CRUCIAL ON-DEMAND WEBINARS We love the SBDC (Small Business Development Center) as they produce and offer so many legitimate resources for small businesses, including these NEW, super-relevant webinars available at Learn.NorcalSBDC.org. Stay tuned, it sounds like there will be many more courses added soon! HOW TO PLAN YOUR SMALL BUSINESS EXIT STRATEGY Believe it or not, there are a plethora of small business owners who have made the decision to pass down their business to family, sell, or purely close up show in this crazy business climate. Unfortunately, many of them are going about the process without anyone guiding them. If you're in this position, please be sure to tap into the professional advisors at your local Small Business Development Center, here are the links to find yours here in Northern CA: Santa Cruz County Small Business Development Center Monterey County SBDC Any of the Other 17 spread across Norcal AskSBDC.com WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE GET VIDEO RELEASES + RESOURCES IN YOUR INBOX
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The unpredictable nature of doing business in 2020 is obvious, but I want to ensure you're taking a STRATEGIC APPROACH to your business and its ever-important marketing that basically determines your online + offline customer flow. I know marketing can be a headache, we even list out our TOP 10 frustrations, but we also provide the 1-way along with resources to minimize all of them + an easy 1-PAGE strategic business plan process to ready your business for anything that comes your way.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 0:57 TOP 10 MARKETING FRUSTRATIONS 2:28 HOW TO FIX ALL YOUR MARKETING FRUSTRATIONS 3:12 HOW TO EASILY CREATE YOUR COVID BUSINESS PLAN 4:31 YOUR COMPLETE MARKETING PLAN WALK THROUGH
HOW TO CREATE A 1-PAGE COVID BUSINESS PLAN
Meet Keith Holtaway, our region's premier small business consultant who is best known for being the Founder of Pizza My Heart, but has since helped hundreds + hundreds of small businesses thrive + survive. Everything that he mentions about the 1-Page Lean Canvas process in this video can be found HERE in the "Lean Planning" section.
HOW TO CREATE YOUR MARKETING PLAN
If You're Serious About The Process, Watch This One First On Developing Your Target Customers...
If You're Already Dialed in the Target Customer Department, Then Watch This Video Below + Read the Caption Below Too...
Ok, so you have your business plans, A, B and possibly C all set. It's time to craft your marketing plan to help achieve those business goals you've developed. While this video was recorded in late 2017, obviously way before COVID, all of the principles still apply as to how to create your plan for whatever time period you need to map out. Remember, the principles don't change, but it's the creativity + strategy to catch your target customers' attention that changes by the week right now.
Below, you'll find the "Marketing Tracker" to download, which allows you to plug in all the fantastically-creative strategies you've dreamed up. If you need some assistance in this department, whether you need that ultra-creative thought or completely want to revamp your marketing program from scratch, just let me know...that's what I do, day in and day out for local businesses.
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(Our Most Recent Ones Are Holiday Focused)
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Greater Bay Area small business owners, for those of you in retail, the next 120 days are ABSOLUTELY CRITICAL, watch the video to learn why. And we know it's extremely tough trying to find a legitimate, local resource where a real person and/or localized assistance can help you navigate your precise business situation.
This episode spotlights THREE options listed below PLUS we meet Rory Cox, Co-Owner of San Francisco's YUBALANCE Neighborhood Fitness Studios + Founder of the San Francisco Small Business Alliance. Follow Rory on a quick tour of the state of San Francisco small business + how he has given local business owners a voice that hasn't been heard since COVID-19 started, by the powers that be. Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 0:51 120 DAYS UNTIL YOU CLOSE PERMANENTLY? 2:10 TOP 3 LEGIT, LOCAL "REAL PERSON" RESOURCES 4:35 STATE OF SAN FRANCISCO SMALL BUSINESS 6:33 HOW TO GET YOUR SMALL BUSINESS VOICE HEARD
THE NEXT 120 DAYS ARE CRITICAL
For those of you in retail, the next 120 days are ABSOLUTELY CRITICAL for your survival as I explain in this episode, but I also want to supply you with some resources to make sure you make it through. Below are some recent episodes that will help you navigate one of your most important holiday seasons.
OUR TOP 3 LEGITIMATE RESOURCES THAT CAN HELP, NOW
We get it, there aren't too many local resources that can provide the personalized + localized help your business needs to navigate COVID and all that's involved in not becoming a statistic.
RESOURCE ONE: SBDC's Ours is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so visit AskSBDC.com to find yours for FREE assistance in just about every business discipline from HR to E-Commerce, plus they have a plethora of webinars on every subject imaginable. RESOURCE TWO: LOCAL ECONOMIC DEVELOPMENT OFFICES Unfortunately, we couldn't find a super resource or directory, but THIS ONE is a good start, but searching for your city or county's EDO will likely get you what you need. Many of the Greater Bay Area's EDO's are on top of providing amazing programs so check out your local EDO! RESOURCE THREE: BRYCEROOT.COM Just use the search box below to search any marketing or business topic you'd like to get localized advice on as Bryce has created quite a library of interviews and resources from right here in the Bay Area.
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TOP 12 LOCAL BIZ ONLINE ROCK STARS + HOW FOUR DIFFERENT BIZ CATEGORIES CAN GO BIG THIS HOLIDAY11/2/2020 (Tap/Click YouTube Icon To Subscribe) Ok Greater Bay Area Small Biz Owners, it's time to get those creative juices flowing! For many of you, Q4 makes up 30-50% of annual sales, so a lot is on the line. Here are the TOP 12 local biz owners who rock Instagram + Bryce has brainstormed how FOUR different types of businesses can get some of that Big Box market share back with just a little creativity. We mention quite a few other episodes throughout this edition, so be sure to check out our VLOGS page to find the segment via our SEARCH BAR. Here are the rock stars in completely random order, you'll want to watch the episode to see them in action and learn why they're a top pick of Bryce's, click their links below. @tipsy_santacruz @sanmateo_sportsnutrition @shophomework @11thhourcoffee @thelumpiacompany @ventanasurfboards @nachobiz831 @ccsigndesign @jjthecpa @botanicandluxe @yosowellness @juicecolg BTW, Bryce has interviewed most of these success stories, so be sure to check out our VLOGS page to watch their story, tips and resources they share for going BIG. Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 1:39 TOP 12 ONLINE ROCKSTAR BIZ OWNERS 5:47 HOW TO PUMP UP YOUR HOLIDAY MARKETING: 6:09 RETAIL W/ NO E-COMMERCE 7:30 TOY + ALL RETAIL PRODUCT STORES 8:42 FOOD BUSINESSES 9:50 CLOTHING BUSINESSES WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE GET VIDEO RELEASES + RESOURCES IN YOUR INBOX
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With only 2/3 of Q4 2020 left, here are the key areas you need to have in your game plan to make it through to 2021 successfully. From EIDL Loan fine print + how to track your cash flow, to creating your own online holiday shopping guide, Bryce Root is here to empower our region's small business owners. It's not easy right now, but with the right tools in your super resilient hands, the odds will be in your favor and that's what Bryce is here for!
For the stats + article mentioned in the intro, click here. Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. Did you like the drone footage? A special thanks to Brant Schenk for allowing us to showcase his expert drone videography, definitely check him out. TIME STAMPS 1:18 COVID CASH FLOW TOOL 1:52 WHAT YOU DON'T KNOW ABOUT YOUR EIDL LOAN 2:50 HOW TO CREATE YOUR OWN HOLIDAY SHOPPING GUIDE 4:30 FREE IN-DEPTH BUSINESS ADVICE IS WAITING FOR YOU
COVID CASH FLOW TOOL
Meet our region's Cash Flow King, Larry Hebert who has helped hundred and hundreds of our local businesses thrive and survive! Download the business-saving tool below and now know when financial speed bumps are coming, weeks in advance to help avoid financial fire drills.
HOW TO CREATE YOUR COVID PIVOT PLAN ACCORDING TO THE FOUNDER OF PIZZA MY HEART
Our good friend, Keith Holtaway, has helped hundreds of local businesses throughout our region navigate starting, scaling and rebuilding their business. But right now, Keith is spending a lot of time consulting with business owners needing to survive and pivot...here's his advice on how to make it all happen NOW!
Here's the link the LEAN CANVAS that Keith references in his video, just scroll down to the PLANNING section.
HAVE YOU READ YOUR EIDL LOAN FINE PRINT?
If you have an EIDL Loan, it's time to watch this video that walks you through the entire document and deciphers what all the legal jargon actually means and what you'll need to be doing as you spend your EIDL money, some of it may shock you.
HOW TO CREATE YOUR OWN ONLINE HOLIDAY SHOPPING GUIDE
If you're paying a publication $500-$700 to promote one item in their printed holiday guide, I would recommend you take a look at how to do it yourself. That budget can take you a whole lot further AND get it in front of your target customers multiple times rather than just once...we'll show you how in this clip...
STELLAR FREE IN-DEPTH BUSINESS ADVICE
If you need advice in any area of business, from HR and cash flow to marketing and lease negotiation, it's time to check out your local Small Business Development Center. The Santa Cruz SBDC is our Presenting Sponsor, but if you're in Monterey County, just head click HERE, but if you're anywhere throughout Northern CA, just head HERE to find yours.
AND you definitely don't want to miss out on the ultimate webinar calendar that has a fully-loaded calendar on just about any topic you're looking for.
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The bad news is that Prop 15 passing may mean a rent increase + Amazon just made the holiday marketing season 2.5 months rather than 5 weeks. The good news is that we have lots of resources to prepare you for all of this not so great news. Tune in as we cover lots of topics to make your Q4, holiday season as well as your 2021 planning just that much easier as you navigate what will be one of the most unpredictabel Q4's ever!
Watch as Yoso Wellness Spa + Home/Work + San Mateo Sports Nutrition + Botanic and Luxe give you some ideas on how to up your online holiday game too! To watch the full episode and access all the links and resources we mention, visit our VLOGS page, but be sure to use our SITE SEARCH to find interviews, How-To's, and resources on any business or marketing subject you're curious about. Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 0:58 WHAT PROP 15 MEANS FOR SMALL BIZ OWNERS 1:43 WHY IS HOLIDAY NOW 2.5 MONTHS LONG? 2:35 HOW TO APPROACH SOCIAL ACCORDING TO GUY KAWASAKI 3:15 HOW TO MAKE YOUR HOLIDAY SOCIAL STAND OUT, HERE ARE SOME GREAT, LOCAL EXAMPLES 6:14 WEBINAR WATCH: HOLIDAY/Q4/2021 PLANNING
Every small business owner with a triple net lease needs to have Proposition 15 on their radars because if it passes, it will trigger commercial property owners' property tax reassessment from as early as 1978. And beginning in 2022, you very well might be shouldering a portion of that increase if your landlord purchased the property over the last 3-4 decades when Proposition 13 originally was voted into existence.
If you're in retail, you're probably used to 5 or so weeks from Thanksgiving to Christmas, where holiday shopping is all that you live and breathe. Thanks to Amazon, who postponed their Prime Day(s) until this past week in mid-October, they've basically launched the holiday marketing time period so small businesses are now battling big box marketing budgets for the next 2.5 months. Not only that, shoppers have in some cases realized savings by not shopping so much as well as their shopping habits of just going online have skyrocketed.
It's time for you to pull out all the stops and ensure your holiday game plan is ready for anything as we enter what will surely be the most unpredictable holiday season. We encourage you to visit our recent Oakland and Monterey Peninsula episodes where we walk you through how to create a marketing plan as well as tips as to how to create one specifically for holiday. Plus check below, we have some webinars that will help you navigate this wild Q4 that's just started.
WEBINARS TO WATCH
If you missed any of these, be sure to check the Norcal SBDC website as many of these are repeated for your convenience, plus many times registrants are sent a replay link too.
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It's holiday preparation crunch time, this episode is loaded with ways to succeed during the five weeks from Thanksgiving to Christmas. If you're Q4 projections are questionable, you better watch this episode! PLUS we interview Steb Montez of Nacho BizNess on their secrets to scaling their small business during Covid PLUS a peek under the hood of their viral Instagram profile.
We also spend some time in downtown Carmel-by-the-Sea to talk with NitroCycle, a mobile coffee shop that travels the entire Monterey Peninsula each and every day, to hear about his conversations and observations as to what's ACTUALLY working when it comes to keeping your doors open as well as his advice on what should be part of your holiday game plan. AND we have 3 webinars to watch, two for holiday and one is part 1 of a 10 webinar series on how to start a food business! PLUS, we even include the ultimate resource for making your HR headaches disappear including a user-friendly video series on how to handle an employee that comes down with Covid-19 from Fortress & Flourish. Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 0:57 HOW TO HANDLE EMPLOYEE COVID CASES 1:34 INTERVIEW W/ NITROCYCLE: SMALL BUSINESS SURVIVAL + PIVOT CASE STUDY 4:36 HOLIDAY MARKETING + FOOD BIZ WEBINARS 5:51 INTERVIEW W/ NACHO BIZNESS: HOW TO SCALE YOUR BUSINESS DURING COVID 11:53 HOLIDAY MARKETING STRATEGY
EMPLOYEE COVID CASE MANAGEMENT
Meet Candice Elliott, Owner of Fortress and Flourish, who has an entire video series filled with resources to help you navigate the inevitable scenario where an employee comes down with Covid. There's a lot to plan for, but Candice lays it all out for you.
WEBINARS TO WATCH
Needing to spruce up your e-commerce and social media selling plan, here are two webinars to get you ready. AND if you want to pivot or start that side-gig, food business, here's the first of a ten-webinar series focused on taking you through the steps to make it happen!
HOLIDAY MARKETING STRATEGY
Ready for the most unpredictable holiday season ever? Be sure to watch the segment in this episode at time stamp 11:53 to get Bryce Root's "Top 3 Tips" to make it through successfully and unscathed. Tip #1 is all about planning and yes you definitely need to have "Plan B" as well as "C" and maybe even "D" ready.
Here's the link to Bryce's recent vlog episode where he walks you through the dynamics of creating a marketing plan, which is this case, you'll just create one for the 5-week period from Thanksgiving week through Christmas week as well as the time before and after the holiday season. Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.
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It's National Women's Small Business Month! Over the last few years we've traveled Northern CA and have interviewed quite a few impressive women business owners. In this special edition of Small Business-by-the-Bay, we've created a highlight reel of longstanding advice from these ladies that will help all business owners navigate this unpredictable business climate in our region.
Featured biz owners include: Jennalee Dahlen from Yoso Wellness Spa, Jess LoPrete from Bad Animal Books, Shala Harris from YuBalance Neighborhood Fitness, Katelin Slifer from juice co. LG, Annie Wolff-Pautsch from Brew Cruz, Sonia McMoran from Home/Work, Casey Coonerty Protti from Bookshop Santa Cruz, Kamala Allison from Fybr Bamboo + they all have FANTASTIC advice! Be sure to use our SITE SEARCH on our VLOGS page to find interviews, How-To's, and resources on any business or marketing subject you're curious about. PLUS a HUGE thank you to our Presenting Sponsor, Santa Cruz County Small Business Development Center - find your local SBDC for free, in-depth business advice at AskSBDC.com and in Monterey County, CalCoastalSBDC.com.
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BAY AREA ALL-STAR INTERVIEW + PLAN YOUR PIVOT + COVID CASH FLOW + HOW TO KEEP MARKETING SIMPLE9/22/2020
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GET READY! This episode is all about 3 steps to keep your small business doors open, with an All-Star cast, we're giving you the essentials to put you in a secure place with your business. Learn how to PLAN, PROJECT your cash, and PROMOTE your business the RIGHT way. PLUS, Alex "Lumpia Chef" Retodo from The Lumpia Company is our featured interview who gives you the recipe for success in pulling off how to thrive during Covid and what you need to do to prepare for what's NEXT.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. AND thank you to Pitch Hub who makes our back end video logistics so much easier. TIME STAMPS 1:13 HOW TO PLAN YOUR PIVOT 3:02 COVID CASH FLOW, DON'T RUN OUT OF $ 5:12 STOP SPORADIC MARKETING, HERE'S HOW 6:20 ALL-STAR BIZ OWNER INTERVIEW W/ THE LUMPIA CHEF
HOW TO PLAN YOUR PIVOT
If this reel from the Lean Canvas walkthrough didn't startle you, then you must be in a good place. The art of the pivot and the tools to do so are key during this time, so be sure to watch the full video above from Keith Holtaway (best known as the Pizza My Heart Founder) and also hit up this LINK to access all things Lean Canvas.
COVID CASH FLOW MANAGEMENT
Our good friend, Larry Hebert is at it again, this "King of Cash Flow" and frequent guest in our videos has created a FANTASTIC tool to track every single penny that is going in and out of your business. The bonus is that you can see those very scary moments weeks in advance. Download Larry's secret to staying financially stable NOW!
HOW TO STOP SPORADIC MARKETING
The formula for doing marketing right really does center on three key steps, prioritized business goals, target customers associated with those goals and the marketing tactics to get in front of those prospective customers. Here's a video that walks you through the process and while slightly dated (filmed for 2020 planning), not much has changed.
While these three steps never really change, your business goals, customers and tactics that work certainly do so the TRACKER below was made to house all thing marketing so it's all in one place, time to start planning that creative, strategic game plan! Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.
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Your window for planning and pivoting for 2021 just opened! It’s crunch time to get your holiday plans nailed down + it’s September and October where you have a rare time slot to get your plan (PLUS contingency plans) in order for making a fresh, strategic start to 2021. Recorded in Downtown Santa Cruz, this episode is FULLY LOADED with resources to make your 2021 planning that much easier, LET’S GO!
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. AND thank you to Pitch Hub who makes our back end video logistics so much easier. TIME STAMPS 0:53 "BEST OF" SMALL BIZ PIVOTS 2:17 FREE CEO SUPPORT GROUP 2:55 WOW-FACTOR RESOURCES TO PLAN + PIVOT 3:44 FREE BIZ ADVICE 4:34 YOUR VIDEO PROGRAM MADE EASY
"BEST OF" SMALL BIZ PIVOTS
Over the last few months, we've been collecting articles that document some very innovative pivots that have caught our eye. These are guaranteed to get your creative juices flowing as you evaluate your plan for 2021. Most of these are food-related, but then again, these businesses had to turn on a dime and what they've done applies to so many other industries. Leverage E-commerce + Collaborations Michelin Star Chefs' Pivot Plan Creative Pop Up + Pick Up Dining What Any Biz Can Learn From Gordon Ramsay This Brewery Pivoted in 24 Hours
FREE CEO SUPPORT GROUP
If you're a resident in the Monterey Bay Area, but run a local business anywhere throughout the greater San Francisco Bay Area AND you would love to get confidential feedback from fellow, non-competing CEO's that have been through what you're experiencing so you don't have to reinvent the wheel? Check out our friends Santa Cruz Works, who has a FREE service call CEO Works on a bi-weekly basis to get your issues solved.
WOW-FACTOR RESOURCES TO PLAN + PIVOT
Now is the time to be creating your 2021 business plan, which in this current climate, may require you perform a big 'ol business pivot. We have several resources in this section to take advantage of this September/October window of opportunity before the always hectic and likely unpredictable season comes your way. WEBINARS How to Start a Food Truck Business Re-Positioning a Seasonal Tourism Business Increasing Online Restaurant Food Orders How to Start Your Shopify Business Create a Business Pivot Plan (watch the instructor's recent video below) MARKETING + ACTION PLAN OPTIONS Once you have a business plan in hand, it's time to help make the projections and business goals you've crafted, happen. One of the primary ways to do that is developing a strategic marketing program and plan to guide you. If you'd like to explore some options with Bryce Root as your guide, HERE are some routes to explore, to expedite the process.
FREE IN-DEPTH BUSINESS ADVICE
If you'd like detailed advice in areas such as HR, cash flow, rent negotiation, marketing, e-commerce, business plans, operations and more, then you have to check out your local SBDC. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
YOUR VIDEO PROGRAM MADE EASY
While not live on my service website, The Root Group, just yet. I'm a self taught videographer, editor and producer who over the last 4 years has produced over 150 videos for myself and my clients, using only the most user-friendly gear. Curious about what gear to grab for your own, turnkey DIY video set up? Here's Bryce's personal set up that you've seen in all his latest vlogs. But now, I've taken the 2-hour boot camp action plan I normally offer, and I've made it completely video-specific. We'll review your business, its goals + aspirations, develop a video series concept that embodies your brand and goals, and we'll develop a loose script and story boarding that softly plugs your products and services that keeps viewers captivated, entertained and educated about all that you do. We'll follow that up with determining if the DIY or outsourcing of shooting and editing is best for your situation, and of course we have a program that ensures your video program gets off and running hitch-free. To find out more, just message Bryce by tapping the button below.
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We visited the North Bay's Marin County region to talk about everything you need to literally save your business. There are some WOW-FACTOR level FREE services we want to ensure you know about! Just see below for the details, links + downloads we mention in the video.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. AND thank you to Pitch Hub who makes our back end video logistics so much easier. TIME STAMPS 0:54 CASH FLOW TOOL 1:46 FREE LEGAL ADVICE + PPP/EIDL ANSWERS + E-COMMERCE THAT ACTUALLY WORKS 2:52 FREE MERCHANDISING 3:23 WHAT WOULD BRYCE DO? 6:00 ONLINE DONE RIGHT 7:53 FREE IN-DEPTH BIZ ADVICE
CASH FLOW TOOL
Our good friend, Larry Hebert, the "Cash Flow King" has helped hundreds upon hundreds of businesses get in control of their finances. Watch this video for a quick walk through of his cash flow tool that will keep you 100% in control of your day-to-day finances and don't forget to download his cash flow tool below the video too.
3 WEBINARS TO WATCH
Webinar 1: Free Legal Advice (Mondays + Wednesdays 10:30am - 12pm) Presented by the Northern CA SBDC Network, get all your business legal questions related to operating in Covid-19 answered by the attorneys of Caseforce. Webinar 2: PPP + EIDL UPDATES (Mondays + Wednesdays 10:30am - 11:30am) Presented by the Northern CA SBDC Network, get all your PPP + EIDL funding questions answered and hear what the latest news is on these topics. Webinar 3: E-COMMERCE OPTIMIZATION (September 24, 2020 9:00am - 11:00am) Postponed until later in September and presented by the Northern CA SBDC Network's Sierra location, it's time to make your website work for you and optimize it so it becomes a legitimate income source.
FREE STOREFRONT MERCHANDISING
Attention San Francisco business owners! Need more compelling window displays to attract customers? Free help is here!
Retailers have been among the hardest hit by the pandemic. The San Francisco SBDC is now offering merchandising assistance to help improve the look of your windows and enhance your interior displays. SBDC Merchandising advisors can help you prepare compelling window displays that draw customer attention and result in sales. All advisory services will adhere to safety guidelines. Initial meetings will be done virtually via Zoom. Don’t delay! Contact qian.wan@sfgov.org to request the free service today!
WHAT WOULD BRYCE DO?
Bryce's advice really does center on creating massive exposure with your target customers, and whether you use his "professional sports team" analogy or not, using video content can be the easiest way to showcase why people need to do business with you. Here is Bryce's personal "video gear checklist" to help you get started.
But, if you've always dreamed of crafting your own strategically-crafted marketing plan that let's you be 2-3 months ahead of the game, removing the sporadic nature of marketing AND you'd rather have Bryce do it, be sure to check out all that Bryce can do for you at his services website.
ONLINE DONE RIGHT: MANCHESTER CITY
Bryce loves watching the latest sports documentaries on all the streaming platforms, but one organization that stands out is Manchester City. They produce so much content, but ultimately, all they do is document what they're doing to keep fans and prospective fans updated. From coach pep talks to their latest gear, they take a fun approach to informing their loyal followers, be sure to check out time stamp 6:00 in the video above to see their communication machine reel in action.
FREE IN-DEPTH BIZ ADVICE
If you'd like detailed advice in areas such as HR, cash flow, rent negotiation, marketing, e-commerce, business plans, operations and more, then you have to check out your local SBDC. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours, including Marin County.
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HIDDEN OPPORTUNITY + INSTA REELS 101 + #1 VIDEO MISTAKE + GEAR PICK: MIC + INSTAGRAMMERS TO WATCH8/18/2020
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We visited the Salinas region today to talk about advice, resources and tips to make your life as a small business owner that much easier. We stopped by to chat with Julio Gil at Central Coast Sign & Design who talked about a truly untapped opportunity so many business owners miss out on, while we toured the area to give you some tech + gear tips to help dial in your online presence so you can build your brand awareness.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. AND thank you to Pitch Hub for the post production and video editing that makes our back end video logistics so much easier. Time Stamps 0:55 YOUR HIDDEN OPPORTUNITY 3:03 INSTAGRAM REELS 101 3:36 #1 VIDEO MISTAKE 4:15 GEAR PICK: WIRELESS MICROPHONE 4:59 INSTAGRAMMERS TO WATCH
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INSTAGRAM REELS 101
Get in the routine of using Instagram's latest too, the REEL, which is a competitor to TikTok and is super similar to capture those moments that could be Story-worthy, but you want to have a slightly different take. The bonus is the exposure with this new tool, as our tests have generated 2x and 4x the amount of exposure of the same videos we've created as Stories. Here's a GREAT resource from Later.com that walks you through all the details. To watch some first, just head to your EXPLORE (magnifying glass) tab and you'll see them inserted with a film strip icon.
GEAR PICK: WIRELESS MICROPHONE
Super affordable, and fantastic audio are my first four words to describe this product, which many times are bulky and at least 2x the price of the $200 per microphone. Plus they come in white too for when you're wearing lighter-colored clothing. Still want to route the "lav" mic up your shirt, no problem, you can do that. Here's our Amazon link to pick one up, or two if you're doing interviews. If you want to see our complete video gear list, click HERE for Bryce's solo vlogging set up.
INSTAGRAMMERS TO WATCH
We follow A LOT of small businesses so we can stay super tapped into what you're all up to around the world as well as Northern CA. We have three picks this week, all of which document their business in a way that gives you a peek into how they operate, giving viewers, fans and customers (current + future) a glimpse into how they can benefit from their latest innovations, expertise and thoughtfulness for providing the ultimate customer experience. Here are their Insta links to see them in action or head to timestamp 4:59 above to watch some of our favorite posts and stories: 11th Hour Coffee + Hole Foods Vegan Donuts + H&H Fresh Fish Company
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Welcome to the August 12th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. PLUS, we have an exclusive interview with Jason Mayol of San Mateo Sports Nutrition on the new mindset every business owner needs.
Time Stamps :59 EXPONENTIAL EXPOSURE 4:03 INSTAGRAM DONE RIGHT 7:19 HR MADE EASY 8:23 YOU'RE BEING AUDITED 9:10 FREE BIZ ADVICE Want the PODCAST, tap/click HERE
SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz. A very special thanks to our guest videographer, Gary @ GM Videography who shot and edited Bryce's San Mateo visit. We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all, in this case they assembled the final logistics to frame up this edition.
EXPONENTIAL EXPOSURE
We paid a visit to Jason Mayol, Owner of San Mateo Sports Nutrition who gives every business the good news that there's a massive amount of opportunity just waiting there for any business owner who wants it. Thanks Jason, for sharing your always, "Half Full" mindset. Jason is also a master at Instagram, so he's part of our Online Finds this week, see below for the link.
INSTAGRAM DONE RIGHT
This week, we highlight The Lumpia Company , Ventana Surfboards and San Mateo Sports Nutrition, each of which are 100% authentic on camera and allow their customers and potential customers to easily get to know and fall in love with them.
HR MADE EASY
First, sign up for Fortress and Flourish's e-newsletter, it's chock full of the latest HR news that you need to know. Their owner, Candice is a rockstar, so if you need individualized help, definitely reach out. We also mention, Joy Hallof, the Queen of HR, here are two LINKS to some of the recent videos we've done with Joy who has audited and fine tuned a plethora of Bay Area businesses' HR programs. Video 1: Intro to HR Video 2: COVID-19 HR 101 Lastly, here's the phone number Santa Cruz County business owners can call to get answers to their HR issues, concerns and questions.
FREE BUSINESS ADVICE
Yeah, you heard Bryce right. Your local Small Business Development Center has an entire team that is well-versed in all business disciplines, from HR to lease negotiations and operations. Here are the links you're looking for: Network of 17 Norcal SBDC's, Find Yours: ASKSBDC.com Santa Cruz County's SBDC: SantaCruzSBDC.org Monterey County's SBDC: CalCoastalSBDC.com
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Welcome to the July 27th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. PLUS, we have an exclusive interview with Jeff White of KRML FM 94.7 on the new mindset every business owner needs.
Time Stamps 1:17 MINDSET CHANGE-UP 5:44 SMALL BUSINESS EVOLUTION 7:20 THE MARKETING SECRET 8:14 ROCKSTAR BUSINESS ADVICE 10:50 YOUTUBERS TO WATCH Want the PODCAST, tap/click HERE
SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz. We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.
WATCH ENTIRE "EVOLVE" SHORT FILM
FINANCIAL YOUTUBERS TO WATCH
This first video set is from our own go-to cash flow and operations rock star, Larry Hebert, who has helped hundreds of local business owners throughout our region. Below Larry, is JJ The CPA who literally releases videos as news breaks...definitely worth a "subscribe" and bell tap.
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Welcome to the July 21ST, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
Time Stamps 0:40 TOURISM MARKETING TIP 1:47 ADVERTISE TO TOURIST DESTINATION VISITORS 4:36 LEGALITIES OF RE-OPENING 5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE Want the PODCAST, tap/click HERE
SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz. We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.
#1 TOURISM MARKETING TIP
Filmed back in February 2020, our advice to Segway Tours Monterey and just about any tourism-based business, still stands. Creating that marquee, immersive video can repurposed in so many ways. In this video, we tell you how and where to post it...take a look at the full video here:
EVENT PICK: LIABILITIES OF RE-OPENING
Even if you're not a tourism-based business, this webinar still applies as rules and regulations regarding opening your doors to the public are ever-changing. On July 28th, our Presenting Sponsor + good friends at the Santa Cruz SBDC are hosting this EVENT.
CASH FLOW TOOL
Our good friend, Larry Hebert has created a super-user-friendly cash management tool to help you navigate Covid-19 in the positive. But don't stop there, this is for every day cash flow management of your business. Download the spreadsheet below, where all the formulas and cells are automated. Watch the video below to get a full run down of how to use it.
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Market conditions are changing by the day, but when it comes to my #1 tip for tourism-based businesses, developing a quick, succinct "about us" video that immerses visitors in the experience that you offer is essential. In this video, I walk through how just one video can really work hard for you, in all the places that drive your calls, emails and messages to sign up or visit your business.
Filmed pre-Covid in February 2020, everything that we shared with Segway Tours Monterey definitely still apply. If you're surrounded by intriguing shopping, dining and experiential options for visitors, it's a must do project to visually get your experience in front of them as they're planning their visit. If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode! Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
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Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
Time Stamps :35 EIDL FINE PRINT 1:45 CRISIS MANAGEMENT 101 4:40 SF RENT REALITY 8:27 INSTA VIDEO TIP 10:41 FREE E-COMMERCE SITES 11:11 KEEP YOUR CASH Want the PODCAST, tap/click HERE
EIDL FINE PRINT
Watch the full video from
FREE E-COMMERCE SITES
If your a Santa Cruz business, you're in luck, here's a free service, Get Virtual, created and run by UC Santa Cruz students who will build your e-commerce website for free. Be sure and hurry, to claim your spot in the queue and qualify.
KEEP YOUR CASH
Our good friend, Larry Hebert has created a super-user-friendly cash management tool to help you navigate Covid-19 in the positive. But don't stop there, this is for every day cash flow management of your business. Download the spreadsheet below, where all the formulas and cells are automated. Watch the video below to get a full run down of how to use it.
If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode!
Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
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Welcome to the July 3rd, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
Time Stamps :59 Collaborations 101 2:10 Rent Relief and Rent Negotiation Help 3:06 Business Owner Interview 5:30 Google My Business Messaging Tech Tip 7:01 Event Picks Want the PODCAST, tap/click HERE
COLLABORATIONS 101
As we mention in the video, we love strategic partnerships and collaborations since their hugely cost effective since many of them are free. Keep in mind these are real relationships so be sure to nurture them. Here's an additional link to a more detailed video on collabs: LEASE RE-NEGOTIATION We brought up the fact that there's a growing number of landlords beginning to challenge the moratoriums on Covid rent relief and evictions. Here are two articles that go into the details: MALL OWNER SUES CHAINS MERCHANTS FEEL RENT SQUEEZE FIND YOUR SBDC TO GET FREE LEASE NEGOTIATION HELP EVENT PICKS Our event picks come in the form of webinars these days, which does allow any business owner to tap into resources that normally could have been out of reach, here are the two that we mentioned: July 9th - Retails + Restaurant Lease Negotiations M/W/F 10:30am Small Business Covid-19 Updates
If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode!
Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
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SOCIAL TIP + FOOT TRAFFIC + GET E-COMMERCE + BIZ OWNER INTERVIEW + PPP + EIDL + FINANCIAL TOOLS6/28/2020
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Welcome to the June 26th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
HOW TO SELL ON SOCIAL We shined a spotlight on Home/Work out of Santa Cruz regarding how she narrates her Instagram Story product profiles so potential customers can see and hear why their products are perfect for them. We want to also have you check out Botanic and Luxe and Yoso Wellness Spa on Instagram to see their expertise in action. FOOT TRAFFIC SPARSE? Check out this study that breaks down the industries and their predicted customer return rates. If your stats are low and your traffic is sparse, it's time to pump up your marketing to stand out amongst the clutter and get your customers back. Here's an article from the San Francisco Chronicle on the details centering around their city's retail sector coming back slower than expected. If your an eatery or restaurant, here’s an upcoming July 9th webinar put on by the NorCal SBDC on optimizing your dine-in experience. NEED E-COMMERCE? Here's an entire YouTube playlist from the NorCal SBDC on the detailed steps you should be taking when getting your e-commerce program set up. And don't miss our interview with Bright Valley Marketing's Founder, Gabby Covay as she shares four super tips on picking your e-commerce platform, how to get traffic to it, how to get big time PR and why email is still vital to your operation. PPP + EIDL + FINANCIAL TOOLS If you're experiencing financial hardship and you haven't considered the SBA's financial PPP + EIDL programs, visit ASKSBDC.com to get everything you need to know, but keep in mind program are closing literally any minute. We also mentioned our resources that Larry Hebert has offered, so check out these resources that are sure to get your finances on track: 3 COSTLY CASH FLOW MISTAKES 90% OF BUSINESSES MAKE INVENTORY CONTROL 101 COVID-19 CASH FLOW TOOL
If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode!
Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
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If BOPIS (Buy Online Pick Up In Store) & BOPAC (Buy Online Pick Up At Curb) are not part of your routine just yet and/or you're hesitant on jumping into e-commerce, here's our interview with Gabby Covay, Founder of Bright Valley Marketing, our go-to partner that helps business owners around the region with websites, e-commerce and SEO. Four super tips coming your way!
If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode! Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
DON'T FORGET TO SUBSCRIBE TO OUR E-NEWSLETTER
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Not like any zoom interview you've watched, in this pub talk-style episode, we explore how Humble Sea Brewing Co. of Santa Cruz, CA pivoted their business in literally 24 hours once shelter in place was enacted.
You'll learn that it doesn't take a pandemic to pivot and with technology anything is possible. What was lower on their priority list, moved to the top and now they're selling more beer than ever and have a fully operational e-commerce program delivering beer across California. Listen in as they share their top 3 tips for how they made it happen in a matter of hours. If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode! Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
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Right now, our communities are experiencing an unprecedented set of events that are impressing upon us that we need to work together to help each other achieve a safe and stable existence. My calling continues to be empowering local business owners who have continued obstacles coming their way. In this video, I focus on the bare essentials of re-opening your business in an uncertain time where there are so many doing so simultaneously.
Usually when you have a grand opening, it's solely you that get's the spotlight, but this time, there are hundreds doing so. Your customers are being bombarded by marketing communications so it's up to you to do it right, AND they may have already found an alternative during shelter in place, so here are four steps to take in order for your business to stand out. If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode! Find Bryce Online instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. |
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