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ALAMEDA COUNTY
BUSINESS OWNERS
ALAMEDA COUNTY
BUSINESS OWNERS
Known To Many As The Small Business Doctor, Meet Northern California's Small Business Advocate + Strategist + Creator. Empowering Small Business Owners With How To Increase Sales, Foot Traffic + Brand Exposure.
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GET READY! This episode is all about 3 steps to keep your small business doors open, with an All-Star cast, we're giving you the essentials to put you in a secure place with your business. Learn how to PLAN, PROJECT your cash, and PROMOTE your business the RIGHT way. PLUS, Alex "Lumpia Chef" Retodo from The Lumpia Company is our featured interview who gives you the recipe for success in pulling off how to thrive during Covid and what you need to do to prepare for what's NEXT.
TIME STAMPS
1:13 HOW TO PLAN YOUR PIVOT
3:02 COVID CASH FLOW, DON'T RUN OUT OF $
5:12 STOP SPORADIC MARKETING, HERE'S HOW
6:20 ALL-STAR BIZ OWNER INTERVIEW W/ THE LUMPIA CHEF
TIME STAMPS
1:13 HOW TO PLAN YOUR PIVOT
3:02 COVID CASH FLOW, DON'T RUN OUT OF $
5:12 STOP SPORADIC MARKETING, HERE'S HOW
6:20 ALL-STAR BIZ OWNER INTERVIEW W/ THE LUMPIA CHEF
HOW TO PLAN YOUR PIVOT
If this reel from the Lean Canvas walkthrough didn't startle you, then you must be in a good place. The art of the pivot and the tools to do so are key during this time, so be sure to watch the full video above from Keith Holtaway (best known as the Pizza My Heart Founder) and also hit up this LINK to access all things Lean Canvas.
COVID CASH FLOW MANAGEMENT
Our good friend, Larry Hebert is at it again, this "King of Cash Flow" and frequent guest in our videos has created a FANTASTIC tool to track every single penny that is going in and out of your business. The bonus is that you can see those very scary moments weeks in advance. Download Larry's secret to staying financially stable NOW!
Covid Cash Flow Tool from Larry Hebert |
HOW TO STOP SPORADIC MARKETING
The formula for doing marketing right really does center on three key steps, prioritized business goals, target customers associated with those goals and the marketing tactics to get in front of those prospective customers. Here's a video that walks you through the process and while slightly dated (filmed for 2020 planning), not much has changed.
While these three steps never really change, your business goals, customers and tactics that work certainly do so the TRACKER below was made to house all thing marketing so it's all in one place, time to start planning that creative, strategic game plan!
Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.
While these three steps never really change, your business goals, customers and tactics that work certainly do so the TRACKER below was made to house all thing marketing so it's all in one place, time to start planning that creative, strategic game plan!
Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.
Bryce Root 2020 Marketing Plan Tracker |
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