BLOG #002: Battle the Competition, Spy on Those Rivals, Instagram Product Stickers, Ready For a Crisis, Event Picks of the Week + Video 101 Gear
Where Businesses Start, Grow & Prosper
3 TIPS TO SUCCEED IN A SUPER COMPETITIVE MARKET
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HOW TO SPY ON YOUR COMPETITORS' FACEBOOK + INSTAGRAM ADS
Are you curious if your competition might be using Facebook and Instagram ads to drive their success? Here's an article with great screen shots from Andrea Vahl about how to gather this telling intel...if you want to learn more about Instagram swipe up ads, check our recent video here.
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INSTAGRAM UPDATE: PRODUCT LAUNCH STICKERS
From SociaMediaToday.com: Instagram recently released a beta test of a new product launch sticker in Instagram Stories, and a product launch tag option in the main feed. The two options will enable users to set reminders for the item launch date, preview the product details in-stream, and then make a subsequent purchase as soon as a product becomes available - all without leaving Instagram.
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CRISIS MANAGEMENT: ARE YOU PREPARED?
When you think of crisis management, you likely think of airlines and politicians, but this is a topic that business owners need to be prepared for. A recent health department closure of a hyper-popular San Francisco bakery that has lines down the block, likely came as a surprise to many. But something like this can impact your bottom line for months to come once consumers have that cringing visual in their mind. As a kid, I remember a popular theater being closed for rats, so sitting there for two hours in the dark while rats scurried over my feet was a big reason I went to another theater and never went back once they opened. The point is, the unexpected can destroy your business so it's best to be prepared and this isn't just for food-based businesses...this can include homeless issues, crime, yelp, social media posts and more.
Our tip is to always be monitoring your brand via online tools like setting up Google Alerts, searching Facebook and Instagram for your business, turning on Yelp alerts, having a PR + marketing expert as well as an attorney researched and ready to call.
EVENT + BUSINESS CALENDAR
MONTEREY BAY AREA EVENT PICK
January 11, 2020
START THE YEAR OFF RIGHT: CREATING A BUSINESS PLAN
If you're just getting started with your business OR you're ready to expand OR you just want to have a road map for 2020, this workshop is for you. Hosted by the Santa Cruz SBDC's award-winning business advisor, Keith Holtaway, you'll be in the best of hands as you prepare to go BIG in 2020.
SF BAY AREA EVENT PICK
January 8, 2020
It's 2020 and if you want your business to be competitive with the online behemoths, e-commerce is a FANTASTIC way to do it, but customers don't start buying once you go live...there's work involved. This workshop will give you a diverse set of skill sets that will pay dividends.
READY TO JUMP INTO VIDEO: VIDEO GEAR YOU'LL NEED
Ok, so you're ready to film your first video, that's FANTASTIC! Believe it or not, I use my iphone 7 for most of my videos so the gear listed below is phone-based. But before you get started, here's my video on what to think about before you tap record, so watch this first.
Now it's time to get the right gear...don't worry, it's not super expensive. The first section includes the essentials, while the second section includes some superb, but very affordable options if you're in noisy situations or interviewing people.
VIDEO GEAR ESSENTIALS (USING PHONE AS CAMERA)
1. Tripod mount with remote control
2. Tripod that can attach to almost anything while on the go
3. Gimbal that holds your phone and eliminates shakiness as you walk plus it has an app that includes a face follow feature so it looks like you have a camera person working with you.
4. Shotgun mic that plugs into an iPhone for when ambient noise is surrounding you OR the android version
5. Compact and portable tripod with built in phone holder
6. Lenses (wide-angle is helpful when in selfie mode on your phone)
7. Phone lens protector shield
AUDIO GEAR (IF AMBIANT SOUND IS OVERPOWERING OR YOU'RE JUST NEEDING HIGH QUALITY AUDIO + YOU'RE USING iPHONE)
1. Wireless microphone (1 per person)
2. Frame to hold phone + microphones
3. iPhone splitter to accommodate two wireless microphones if you're interviewing someone
4. Special chord to allow phone to capture sound from each wireless microphone
DAILY MARKETING TIPS