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CONTRA COSTA COUNTY
BUSINESS OWNERS
CONTRA COSTA COUNTY
BUSINESS OWNERS
Known To Many As The Small Business Doctor, Meet Northern California's Small Business Advocate + Strategist + Creator Headquartered in the Santa Cruz region. Empowering Small Business Owners With How To Increase Sales, Foot Traffic + Brand Exposure Is What Bryce Does 24/7 as he travels the greater Bay Area from Marin to Monterey.
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The unpredictable nature of doing business in 2020 is obvious, but I want to ensure you're taking a STRATEGIC APPROACH to your business and its ever-important marketing that basically determines your online + offline customer flow. I know marketing can be a headache, we even list out our TOP 10 frustrations, but we also provide the 1-way along with resources to minimize all of them + an easy 1-PAGE strategic business plan process to ready your business for anything that comes your way.
TIME STAMPS
0:57 TOP 10 MARKETING FRUSTRATIONS
2:28 HOW TO FIX ALL YOUR MARKETING FRUSTRATIONS
3:12 HOW TO EASILY CREATE YOUR COVID BUSINESS PLAN
4:31 YOUR COMPLETE MARKETING PLAN WALK THROUGH
HOW TO CREATE A 1-PAGE COVID BUSINESS PLAN
Meet Keith Holtaway, our region's premier small business consultant who is best known for being the Founder of Pizza My Heart, but has since helped hundreds + hundreds of small businesses thrive + survive. Everything that he mentions about the 1-Page Lean Canvas process in this video can be found HERE in the "Lean Planning" section.
HOW TO CREATE YOUR MARKETING PLAN
If You're Serious About The Process, Watch This One First On Developing Your Target Customers...
If You're Already Dialed in the Target Customer Department, Then Watch This Video Below + Read the Caption Below Too...
Ok, so you have your business plans, A, B and possibly C all set. It's time to craft your marketing plan to help achieve those business goals you've developed. While this video was recorded in late 2017, obviously way before COVID, all of the principles still apply as to how to create your plan for whatever time period you need to map out. Remember, the principles don't change, but it's the creativity + strategy to catch your target customers' attention that changes by the week right now.
Below, you'll find the "Marketing Tracker" to download, which allows you to plug in all the fantastically-creative strategies you've dreamed up. If you need some assistance in this department, whether you need that ultra-creative thought or completely want to revamp your marketing program from scratch, just let me know...that's what I do, day in and day out for local businesses.
Below, you'll find the "Marketing Tracker" to download, which allows you to plug in all the fantastically-creative strategies you've dreamed up. If you need some assistance in this department, whether you need that ultra-creative thought or completely want to revamp your marketing program from scratch, just let me know...that's what I do, day in and day out for local businesses.
| Bryce Root Marketing Tracker |
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OUR TOP 3 LEGITIMATE RESOURCES THAT CAN HELP, NOW
We get it, there aren't too many local resources that can provide the personalized + localized help your business needs to navigate COVID and all that's involved in not becoming a statistic.
RESOURCE ONE: SBDC's
Ours is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so visit AskSBDC.com to find yours for FREE assistance in just about every business discipline from HR to E-Commerce, plus they have a plethora of webinars on every subject imaginable.
RESOURCE TWO: LOCAL ECONOMIC DEVELOPMENT OFFICES
Unfortunately, we couldn't find a super resource or directory, but THIS ONE is a good start, but searching for your city or county's EDO will likely get you what you need. Many of the Greater Bay Area's EDO's are on top of providing amazing programs so check out your local EDO!
RESOURCE THREE: BRYCEROOT.COM
Just use the search box below to search any marketing or business topic you'd like to get localized advice on as Bryce has created quite a library of interviews and resources from right here in the Bay Area.
RESOURCE ONE: SBDC's
Ours is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so visit AskSBDC.com to find yours for FREE assistance in just about every business discipline from HR to E-Commerce, plus they have a plethora of webinars on every subject imaginable.
RESOURCE TWO: LOCAL ECONOMIC DEVELOPMENT OFFICES
Unfortunately, we couldn't find a super resource or directory, but THIS ONE is a good start, but searching for your city or county's EDO will likely get you what you need. Many of the Greater Bay Area's EDO's are on top of providing amazing programs so check out your local EDO!
RESOURCE THREE: BRYCEROOT.COM
Just use the search box below to search any marketing or business topic you'd like to get localized advice on as Bryce has created quite a library of interviews and resources from right here in the Bay Area.
WANT EVEN MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE
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