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GET READY! This episode is all about 3 steps to keep your small business doors open, with an All-Star cast, we're giving you the essentials to put you in a secure place with your business. Learn how to PLAN, PROJECT your cash, and PROMOTE your business the RIGHT way. PLUS, Alex "Lumpia Chef" Retodo from The Lumpia Company is our featured interview who gives you the recipe for success in pulling off how to thrive during Covid and what you need to do to prepare for what's NEXT.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
AND thank you to Pitch Hub who makes our back end video logistics so much easier.
1:13 HOW TO PLAN YOUR PIVOT
3:02 COVID CASH FLOW, DON'T RUN OUT OF $
5:12 STOP SPORADIC MARKETING, HERE'S HOW
6:20 ALL-STAR BIZ OWNER INTERVIEW W/ THE LUMPIA CHEF
HOW TO PLAN YOUR PIVOT
If this reel from the Lean Canvas walkthrough didn't startle you, then you must be in a good place. The art of the pivot and the tools to do so are key during this time, so be sure to watch the full video above from Keith Holtaway (best known as the Pizza My Heart Founder) and also hit up this LINK to access all things Lean Canvas.
COVID CASH FLOW MANAGEMENT
Our good friend, Larry Hebert is at it again, this "King of Cash Flow" and frequent guest in our videos has created a FANTASTIC tool to track every single penny that is going in and out of your business. The bonus is that you can see those very scary moments weeks in advance. Download Larry's secret to staying financially stable NOW!
HOW TO STOP SPORADIC MARKETING
The formula for doing marketing right really does center on three key steps, prioritized business goals, target customers associated with those goals and the marketing tactics to get in front of those prospective customers. Here's a video that walks you through the process and while slightly dated (filmed for 2020 planning), not much has changed.
While these three steps never really change, your business goals, customers and tactics that work certainly do so the TRACKER below was made to house all thing marketing so it's all in one place, time to start planning that creative, strategic game plan!
Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.