 Welcome to our 3/27/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar! Weekly Recap Edition (tap/click YouTube icon to subscribe) DON'T MISS AN EPISODE, LET THEM COME TO YOU... NO ONE IS TALKING ABOUT THIS, BUT SHOULD BE There are lots of variables, technicalities + elements to this, but if you owe back rent to your landlord, you need to be on top of your situation because right now landlords are going after business owners for back rent. Call a good lawyer and contact your Small Business Development Center @ AskSBDC.com to work w/ a cashflow + business operations advisor for FREE as you will need to be very strategic in optimizing your operations and cash flow to make up for this loss of cash if you are lucky enough to still keep your doors open. And remember there are a variety of landlords, some are corporate behemoths and some are family owned businesses so counties and cities as well as the state need to help both parties, but haven’t for the most part. 5 QUESTIONS TO ASK YOURSELF W/ SHINY OBJECTS Always ask these 5 questions when shiny objects come your way…focus, otherwise time and money slip away with the occasional win, always put on those anti-shiny object glasses. Memorize These Questions 1. Will this help accomplish a business goal? 2. Does this align with my brand? 3. What would my CPA say? 4. Will my target customers see this? 5. Does this take away from proven marketing tactics? INSTAGRAM'S NEW FEEDS ARE HERE, YOU HAVE WORK TO DO There are only 50 profile spots for the new FAVORITES feed, how will get into your customers’ Fav's? If your customers are all about the feed and they stick to the Favorites option, they may never see you again. My suggestion is to ask your loyal followers for that designation and continue to provide value to them and they won't have any hesitation in making that happen. DID YOU MISS LAST WEEK'S EPISODE?  SMALL BUSINESS LOVE Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon! Welcome to our 3/20/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar! Weekly Recap Edition (tap/click YouTube icon to subscribe) DON'T MISS AN EPISODE, LET THEM COME TO YOU... HAVE YOU TRIED BUY NOW, PAY LATER FOR YOUR CUSTOMERS YET? The stats truly are mind blowing once you give your online and/or offline retail customers an option to space out their payments. The move for consumers since the beginning of 2020 has increased 230% while AOV (Average Order Value) typically increases 30-50%. So think about the number of items customers could add to their virtual or literal "cart" and maybe more will spring for those larger ticket items! Here's a great article from Retail Brew on how it all breaks down. Klarna from what I've investigated is pretty robust and integrates well. Plus they're going from being fully online to in-store, so definitely investigate if a platform like them is right for your operation. 95% OF BIZ OWNERS' BOOKS ARE INCORRECT, HERE'S HOW TO FIX THAT Yup, it’s true, most small business owners‘ financials are inaccurate and critical decisions are being made with them…here are two quick tips to focus on from our region's Cash Flow King, Larry Hebert. When it comes to bookkeepers it’s 💯 the right thing to do by spending a little $ each month for a pro vs a friend or family member who is winging it. Take it from Larry, it could be one of the best decisions you make (you’ll be seeing more of Larry in the future 👍). SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE... Video or Photo, You Decide - here are 2 biz owners to watch as they take video content to new levels, @landscaping_with_dylan + @stonies_taphouse - both have their own style and both make you want to hire them or visit for food and a pint respectively. Pretty awesome videos, right...they're definitely on my radar and can't wait to see their next story, post or reel, everytime! SMALL BUSINESS LOVE Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!  Welcome to our 3/6/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar! Weekly Recap Edition coming soon! (tap/click YouTube icon to subscribe) DON'T MISS AN EPISODE, LET THEM COME TO YOU... WHY TO CONSIDER BEING ON TIKTOK As someone that's new to the platform, I'm constantly experimenting and observing what the platform is all about. It continues to see an older demographic using it and the content being posted there is stellar! All sorts of professions and businesses actively use it, and gain massive exposure once they find their way. I do advise you at least download the app and grab your username handle as you'll more than likely be using it sooner than later. HOW TO AVOID AN INSTAGRAM HACK Meet @pana_foodtruck Owner German Sierra who I interviewed for our latest edition of Small Business-by-the-Bay. He just got his Insta account back from Insta as a hacker took over his account, posted on his behalf, scammed $ from his close to 10k followers + made this small biz owner’s life supremely stressful. So be sure to use his tips, and here's a tip sheet straight from Instagram to protect your account and create a higher level of security. HERE’S WHAT CAN HAPPEN IF YOU DON'T PROTECT YOURSELF: Followers DM’d + Scammed by Hacker Account Ransomed Hacker Posts as You Insta Ads Stop Endless Stress & Headaches Revenue Stops Awareness Stops Possible Re-Starting Acct From Scratch $5/DAY BILLBOARD ADS ON SAN JOSE FREEWAYS? Old school advertising is being infused w/ tech, but whether traditional or using the latest tech, the same principles still prevail of creating ads that resonate w/ your customers, the key is making sure those ads will be seen by your target customers. Don’t waste your 💵 if they won’t see it. There’s work involved, but creativity and strategy increase your chances of success, just spend the extra effort to dial it all in when setting up, creating and publishing your ads' 💪 WHAT DOES BRYCE DO ALL DAY? I always get asked what I do when not making these videos, here’s a peek into how I help #bayareabusiness owners each day…big fan of time blocking 👍 SMALL BUSINESS LOVE Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!  Welcome to our 3/6/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar! Weekly Recap Edition (tap/click YouTube icon to subscribe) DON'T MISS AN EPISODE, LET THEM COME TO YOU... SMALL BIZ OWNER TO WATCH: MATT HORN There's a reason why Matt Horn's West Oakland Horn Barbecue is a semi-finalist for the James Beard "Best New Restaurant" award. His attention to detail with his craft, customer experience and service, not to mention his recipes are AMAZING and need to be experienced for yourself, but here's a bit on why the visit is necessary. KNOW WHAT CUSTOMERS ACTUALLY SAY & CLICK The video says it all and because I like to keep it simple, here are two ways in which to know what's going through your customers' heads as they pass by or peruse your website. I mention MouseFlow.com, which has a FREE option of recording 500 visits to your website each month so you can watch precisely where customers' mice or fingers are going...intel is essential when making decisions to optimize your operation. CRM & POS STRATEGY TO INCREASE SALES CRM's like Monday.com, Zoho and others or simply accessing the features of your POS could be a game changer for personalizing your customer experience with VIP customers. Imagine knowing their favorite colors, sizes and brands so when you need to move inventory or something arrives finally with supply chain issues, you know exactly who should know you have it. PROMOTION DECONSTRUCTED: LAIRD SUPERFOOD In this video, I break down Laird Superfood's Strava promotion, where for FREE they accessed an element of this app which they know their target customers are addicted to, spend A LOT of time...it's all part of dissecting where your target customers spend their time and analyzing how to integrate yourself. TRYING OUT VIDEO, 5 THINGS TO AVOID I've learned a lot from the last 8 years of producing video content for my operation and watching a TON of other businesses and content producers. I still do a large majority of the filming, editing and distribution and can tell you there are some simple best practices to put in place to make your hard work, work even harder for you when you're trying to make a good first impression. SMALL BUSINESS LOVE Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!
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