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Are you in constant battle with the online e-commerce behemoths? In an e-commerce dominated market, it might be challenging to maintain a customer base. Here are 3 essential tips from Bookshop Santa Cruz, a local institution that has been able to reach customers for decades without the need of an algorithm. Learn from Casey Coonerty Protti, the store's owner, as she reveals her secrets to success.

As part of the 2019 #261marketing initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out.
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Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper!
SantaCruzSBDC.org

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