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NEED TO MAKE THAT REGISTER RING?
The last year and a half has been brutal on sales for most of you, and now you're looking at expediting making more money to pay back rent, pay off loans and to pay qualified employees as well as just live. This episode is meant to provide turnkey tools + resources that will expedite getting that register ringing so you can be in a much more secure place.

ADVICE FROM BRYCE
​As I mention in the this week's episode, working on your business is critical as many business owners get stuck dealing with the day to day. Strategically planning where your business is headed determines whether you'll accomplish what you want for your business. So we definitely are fans of taking time away from your business to evaluate and plan for what's next...that's really when creative strategy will hit, not when you're in the thick of putting out fires.

One other resource I want you all to take advantage of is my Marketing Tracker that you can download below. But there's one critical tab on the spreadsheet, the "Projection" tool that will let you factor in all the variables, play with pricing, quantities, and more so you can reach towards the "magic number" that you want to reach in a given period of time...I think you'll like this resource!
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NEED HELP WITH RENT?
A lot of business owners have been decently lucky with getting some rent relief, but if it wasn't forgiven, you may be looking at a repayment schedule kicking in soon. Many of you might be tens if not hundreds of thousands of dollars in debt so I encourage you to contact your local Small Business Development Center to have their lease specialist guide you in the rent relief / lease re-negotiation process as the 6/30/21 commercial eviction moratorium expires approaches.

The Santa Cruz SBDC at Cabrillo College is a fantastic resource, but if you're anywhere throughout Norcal, just tap the ASKSBDC.com logo below to find yours.

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Does your brick and mortar retail store really go back to 100% capacity? Do people really not have to wear masks everywhere? Is it just outdoor parts of my business? While there's a lot of information circulating out there with the state of CA inserting *'s here and there on the details, here are some helpful resources published VERY RECENTLY, that are many times updated (but check the date), good luck in your Grand Re-Opening!

This 2-day event is ripe for the picking! You definitely don't need to be on Amazon to leverage it. Everyone is ready to spend money and get great deals...literally this is a time period where you can get people when they're in the mood of breaking out their wallet. Spend a little time to map out how you'll drive people onto your e-commerce site. Make this a priority as most of you are in catch up mode, trying to make up for a year plus worth of drastically lower sales. Good Luck!

In this article listed below, one restaurant told it as it is and got quite a bit of visibility from both sides of the issue. And you're all likely dealing with hiring if you have employees so my advice is to really watch what you post publicly...you might need to bite your tongue a bit, but notifying your customers is key to keeping them informed as to what to expect. This is where walking the line, offering complimentary drinks/snacks of items you'd like them to maybe purchase, Random Acts of Kindness and other marketing options come into play to make the best of the situation.

And when it comes to Yelp, remember, you can't ever take down your profile, it's permanent. There are lots of takes on how to address angry customers and each situation is different, but remember to stand for what is right and most people will see through those "crazy" folks out there with outrageous claims, misspellings, and just plain outlandish stories.
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You hopefully have flexible plans for 6/15's CA Economic Grand Re-Opening, but you might be curious what others are up to. Here's a great article on Off The Grid that produces large scale food truck events and markets Bay Area-wide...
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While not as harsh as Facebook's limiting reach, it's not too far off. With that said, you may be curious how they determine which of your customers might be seeing your content. This ARTICLE will give you great insight into each of their components, i.e. Explore, REELS, etc. Speaking of REELS, here's an excerpt from the article:

Here's an interesting article from EATER.com on the growing popularity of displaying whether you and your staff are vaccinated, eliminating customers curiosity. But there might be some HR issues, so this is definitely worth a read.  The article doesn't cover whether customers will be wearing them, that's a whole different article on a massive level, listed below:
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