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Welcome to the July 21ST, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
Time Stamps 0:40 TOURISM MARKETING TIP 1:47 ADVERTISE TO TOURIST DESTINATION VISITORS 4:36 LEGALITIES OF RE-OPENING 5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE Want the PODCAST, tap/click HERE
SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz. We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.
#1 TOURISM MARKETING TIP
Filmed back in February 2020, our advice to Segway Tours Monterey and just about any tourism-based business, still stands. Creating that marquee, immersive video can repurposed in so many ways. In this video, we tell you how and where to post it...take a look at the full video here:
EVENT PICK: LIABILITIES OF RE-OPENING
Even if you're not a tourism-based business, this webinar still applies as rules and regulations regarding opening your doors to the public are ever-changing. On July 28th, our Presenting Sponsor + good friends at the Santa Cruz SBDC are hosting this EVENT.
CASH FLOW TOOL
Our good friend, Larry Hebert has created a super-user-friendly cash management tool to help you navigate Covid-19 in the positive. But don't stop there, this is for every day cash flow management of your business. Download the spreadsheet below, where all the formulas and cells are automated. Watch the video below to get a full run down of how to use it. 
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We travel from Moss Landing to Marina to visit a super-successful skydiving company, Skydive Monterey Bay, to walk through how to develop a video-based content program in one of the nation's top tourist-based regions. Plus we answer our most popular marketing questions we get asked each and every day, in detail.
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