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It's National Women's Small Business Month! Over the last few years we've traveled Northern CA and have interviewed quite a few impressive women business owners. In this special edition of Small Business-by-the-Bay, we've created a highlight reel of longstanding advice from these ladies that will help all business owners navigate this unpredictable business climate in our region.

Featured biz owners include: Jennalee Dahlen from Yoso Wellness Spa, Jess LoPrete from Bad Animal Books,  Shala Harris from YuBalance Neighborhood Fitness, Katelin Slifer from juice co. LG, Annie Wolff-Pautsch from Brew Cruz, Sonia McMoran from Home/Work,  Casey Coonerty Protti from Bookshop Santa Cruz, Kamala Allison from Fybr Bamboo + they all have FANTASTIC advice! 

Be sure to use our SITE SEARCH on our VLOGS page to find interviews, How-To's, and resources on any business or marketing subject you're curious about.

​PLUS a HUGE thank you to our Presenting Sponsor, Santa Cruz County Small Business Development Center - find your local SBDC for free, in-depth business advice at AskSBDC.com and in Monterey County, CalCoastalSBDC.com.

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​GET READY! This episode is all about 3 steps to keep your small business doors open, with an All-Star cast, we're giving you the essentials to put you in a secure place with your business. Learn how to PLAN, PROJECT your cash, and PROMOTE your business the RIGHT way. PLUS, Alex "Lumpia Chef" Retodo from The Lumpia Company is our featured interview who gives you the recipe for success in pulling off how to thrive during Covid and what you need to do to prepare for what's NEXT.

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

AND thank you to Pitch Hub who makes our back end video logistics so much easier.

TIME STAMPS
 1:13 HOW TO PLAN YOUR PIVOT
3:02 COVID CASH FLOW, DON'T RUN OUT OF $
5:12 STOP SPORADIC MARKETING, HERE'S HOW
6:20 ALL-STAR BIZ OWNER INTERVIEW W/ THE LUMPIA CHEF

HOW TO PLAN YOUR PIVOT

If this reel from the Lean Canvas walkthrough didn't startle you, then you must be in a good place. The art of the pivot and the tools to do so are key during this time, so be sure to watch the full video above from Keith Holtaway (best known as the Pizza My Heart Founder) and also hit up this LINK to access all things Lean Canvas.

COVID CASH FLOW MANAGEMENT

Our good friend, Larry Hebert is at it again, this "King of Cash Flow" and frequent guest in our videos has created a FANTASTIC tool to track every single penny that is going in and out of your business. The bonus is that you can see those very scary moments weeks in advance. Download Larry's secret to staying financially stable NOW!
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HOW TO STOP SPORADIC MARKETING

The formula for doing marketing right really does center on three key steps, prioritized business goals, target customers associated with those goals and the marketing tactics to get in front of those prospective customers. Here's a video that walks you through the process and while slightly dated (filmed for 2020 planning), not much has changed.

​While these three steps never really change, your business goals, customers and tactics that work certainly do so the TRACKER below was made to house all thing marketing so it's all in one place, time to start planning that creative, strategic game plan!

Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.

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Your window for planning and pivoting for 2021 just opened! It’s crunch time to get your holiday plans nailed down + it’s September and October where you have a rare time slot to get your plan (PLUS contingency plans) in order for making a fresh, strategic start to 2021. Recorded in Downtown Santa Cruz, this episode is FULLY LOADED with resources to make your 2021 planning that much easier, LET’S GO!

​Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

AND thank you to Pitch Hub who makes our back end video logistics so much easier.

TIME STAMPS
 0:53 "BEST OF" SMALL BIZ PIVOTS
2:17 FREE CEO SUPPORT GROUP
2:55 WOW-FACTOR RESOURCES TO PLAN + PIVOT
3:44 FREE BIZ ADVICE
4:34 YOUR VIDEO PROGRAM MADE EASY

"BEST OF" SMALL BIZ PIVOTS
Over the last few months, we've been collecting articles that document some very innovative pivots that have caught our eye. These are guaranteed to get your creative juices flowing as you evaluate your plan for 2021. Most of these are food-related, but then again, these businesses had to turn on a dime and what they've done applies to so many other industries.

Leverage E-commerce + Collaborations
Michelin Star Chefs' Pivot Plan
Creative Pop Up + Pick Up Dining
​What Any Biz Can Learn From Gordon Ramsay
This Brewery Pivoted in 24 Hours 

FREE CEO SUPPORT GROUP
If you're a resident in the Monterey Bay Area, but run a local business anywhere throughout the greater San Francisco Bay Area AND you would love to get confidential feedback from fellow, non-competing CEO's that have been through what you're experiencing so you don't have to reinvent the wheel?

Check out our friends Santa Cruz Works, who has a FREE service call CEO Works on a bi-weekly basis to get your issues solved.

WOW-FACTOR RESOURCES TO PLAN + PIVOT
Now is the time to be creating your 2021 business plan, which in this current climate, may require you perform a big 'ol business pivot. We have several resources in this section to take advantage of this September/October window of opportunity before the always hectic and likely unpredictable season comes your way.

WEBINARS
How to Start a Food Truck Business

Re-Positioning a Seasonal Tourism Business

Increasing Online Restaurant Food Orders

How to Start Your Shopify Business

Create a Business Pivot Plan
(watch the instructor's recent video below)

​MARKETING + ACTION PLAN OPTIONS
Once you have a business plan in hand, it's time to help make the projections and business goals you've crafted, happen. One of the primary ways to do that is developing a strategic marketing program and plan to guide you. If you'd like to explore some options with Bryce Root as your guide, HERE are some routes to explore, to expedite the process.

FREE IN-DEPTH BUSINESS ADVICE​

​If you'd like detailed advice in areas such as HR, cash flow, rent negotiation, marketing, e-commerce, business plans, operations and more, then you have to check out your local SBDC. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

  YOUR VIDEO PROGRAM MADE EASY
While not live on my service website, The Root Group, just yet. I'm a self taught videographer, editor and producer who over the last 4 years has produced over 150 videos for myself and my clients, using only the most user-friendly gear.

Curious about what gear to grab for your own, turnkey DIY video set up? Here's Bryce's personal set up that you've seen in all his latest vlogs.

But now, I've taken the 2-hour boot camp action plan I normally offer, and I've made it completely video-specific. We'll review your business, its goals + aspirations, develop a video series concept that embodies your brand and goals, and we'll develop a loose script and story boarding that softly plugs your products and services that keeps viewers captivated, entertained and educated about all that you do. We'll follow that up with determining if the DIY or outsourcing of shooting and editing is best for your situation, and of course we have a program that ensures your video program gets off and running hitch-free. To find out more, just message Bryce by tapping the button below. 

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