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With only 2/3 of Q4  2020 left, here are the key areas you need to have in your game plan to make it through to 2021 successfully. From EIDL Loan fine print + how to track your cash flow, to creating your own online holiday shopping guide, Bryce Root is here to empower our region's small business owners. It's not easy right now, but with the right tools in your super resilient hands, the odds will be in your favor and that's what Bryce is here for!

​For the stats + article mentioned in the intro, click here.

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

Did you like the drone footage? A special thanks to Brant Schenk for allowing us to showcase his expert drone videography, definitely check him out.

TIME STAMPS
1:18 COVID CASH FLOW TOOL
1:52 WHAT YOU DON'T KNOW ABOUT YOUR EIDL LOAN
2:50 HOW TO CREATE YOUR OWN HOLIDAY SHOPPING GUIDE
4:30 FREE IN-DEPTH BUSINESS ADVICE IS WAITING FOR YOU

COVID CASH FLOW TOOL

Meet our region's Cash Flow King, Larry Hebert who has helped hundred and hundreds of our local businesses thrive and survive! Download the business-saving tool below and now know when financial speed bumps are coming, weeks in advance to help avoid financial fire drills.
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HOW TO CREATE YOUR COVID PIVOT PLAN ACCORDING TO THE FOUNDER OF PIZZA MY HEART

Our good friend, Keith Holtaway, has helped hundreds of local businesses throughout our region navigate starting, scaling and rebuilding their business. But right now, Keith is spending a lot of time consulting with business owners needing to survive and pivot...here's his advice on how to make it all happen NOW!

Here's the link the LEAN CANVAS that Keith references in his video, just scroll down to the PLANNING section.

HAVE YOU READ YOUR EIDL LOAN FINE PRINT?

​If you have an EIDL Loan, it's time to watch this video that walks you through the entire document and deciphers what all the legal jargon actually means and what you'll need to be doing as you spend your EIDL money, some of it may shock you.

HOW TO CREATE YOUR OWN ONLINE HOLIDAY SHOPPING GUIDE

If you're paying a publication $500-$700 to promote one item in their printed holiday guide, I would recommend you take a look at how to do it yourself. That budget can take you a whole lot further AND get it in front of your target customers multiple times rather than just once...we'll show you how in this clip...

STELLAR FREE IN-DEPTH BUSINESS ADVICE​

If you need advice in any area of business, from HR and cash flow to marketing and lease negotiation, it's time to check out your local Small Business Development Center. The Santa Cruz SBDC is our Presenting Sponsor, but if you're in Monterey County, just head click HERE, but if you're anywhere throughout Northern CA, just head HERE to find yours.

AND you definitely don't want to miss out on the ultimate webinar calendar that has a fully-loaded calendar on just about any topic you're looking for.

WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE

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The bad news is that Prop 15 passing may mean a rent increase + Amazon just made the holiday marketing season 2.5 months rather than 5 weeks. The good news is that we have lots of resources to prepare you for all of this not so great news. Tune in as we cover lots of topics to make your Q4, holiday season as well as your 2021 planning just that much easier as you navigate what will be one of the most unpredictabel Q4's ever!

Watch as Yoso Wellness Spa + Home/Work + San Mateo Sports Nutrition + Botanic and Luxe give you some ideas on how to up your online holiday game too!

To watch the full episode and access all the links and resources we mention, visit our VLOGS page, but be sure to use our SITE SEARCH to find interviews, How-To's, and resources on any business or marketing subject you're curious about.

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

TIME STAMPS
0:58 WHAT PROP 15 MEANS FOR SMALL BIZ OWNERS 
1:43 WHY IS HOLIDAY NOW 2.5 MONTHS LONG?
2:35 HOW TO APPROACH SOCIAL ACCORDING TO GUY KAWASAKI
3:15 HOW TO MAKE YOUR HOLIDAY SOCIAL STAND OUT, HERE ARE SOME GREAT, LOCAL EXAMPLES 
6:14 WEBINAR WATCH: HOLIDAY/Q4/2021 PLANNING

Every small business owner with a triple net lease needs to have Proposition 15 on their radars because if it passes, it will trigger commercial property owners' property tax reassessment from as early as 1978​. And beginning in 2022, you very well might be shouldering a portion of that increase if your landlord purchased the property over the last 3-4 decades when Proposition 13 originally was voted into existence.

If you're in retail, you're probably used to 5 or so weeks from Thanksgiving to Christmas, where holiday shopping is all that you live and breathe. Thanks to Amazon, who postponed their Prime Day(s) until this past week in mid-October, they've basically launched the holiday marketing time period so small businesses are now battling big box marketing budgets for the next 2.5 months. Not only that, shoppers have in some cases realized savings by not shopping so much as well as their shopping habits of just going online have skyrocketed.

It's time for you to pull out all the stops and ensure your holiday game plan is ready for anything as we enter what will surely be the most unpredictable holiday season.

We encourage you to visit our recent Oakland and Monterey Peninsula episodes where we walk you through how to create a marketing plan as well as tips as to how to create one specifically for holiday. Plus check below, we have some webinars that will help you navigate this wild Q4 that's just started.

WEBINARS TO WATCH

If you missed any of these, be sure to check the Norcal SBDC website as many of these are repeated for your convenience, plus many times registrants are sent a replay link too.

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It's holiday preparation crunch time, this episode is loaded with ways to succeed during the five weeks from Thanksgiving to Christmas. If you're Q4 projections are questionable, you better watch this episode! PLUS we interview Steb Montez of Nacho BizNess on their secrets to scaling their small business during Covid PLUS a peek under the hood of their viral Instagram profile.

​We also spend some time in downtown Carmel-by-the-Sea to talk with NitroCycle, a mobile coffee shop that travels the entire Monterey Peninsula each and every day, to hear about his conversations and observations as to what's ACTUALLY working when it comes to keeping your doors open as well as his advice on what should be part of your holiday game plan.

AND we have 3 webinars to watch, two for holiday and one is part 1 of a 10 webinar series on how to start a food business! PLUS, we even include the ultimate resource for making your HR headaches disappear including a user-friendly video series on how to handle an employee that comes down with Covid-19 from Fortress & Flourish.

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

TIME STAMPS
0:57 HOW TO HANDLE EMPLOYEE COVID CASES
1:34 INTERVIEW W/ NITROCYCLE:
SMALL BUSINESS SURVIVAL + PIVOT CASE STUDY
4:36 HOLIDAY MARKETING + FOOD BIZ WEBINARS
5:51 INTERVIEW W/ NACHO BIZNESS:
​HOW TO SCALE YOUR BUSINESS DURING COVID
11:53 HOLIDAY MARKETING STRATEGY

EMPLOYEE COVID CASE MANAGEMENT

Meet Candice Elliott, Owner of Fortress and Flourish, who has an entire video series filled with resources to help you navigate the inevitable scenario where an employee comes down with Covid. There's a lot to plan for, but Candice lays it all out for you.

WEBINARS TO WATCH

Needing to spruce up your e-commerce and social media selling plan, here are two webinars to get you ready. AND if you want to pivot or start that side-gig, food business, here's the first of a ten-webinar series focused on taking you through the steps to make it happen!

HOLIDAY MARKETING STRATEGY

Ready for the most unpredictable holiday season ever? Be sure to watch the segment in this episode at time stamp 11:53 to get Bryce Root's "Top 3 Tips" to make it through successfully and unscathed. Tip #1 is all about planning and yes you definitely need to have "Plan B" as well as "C" and maybe even "D" ready. 

Here's the link to Bryce's recent vlog episode where he walks you through the dynamics of creating a marketing plan, which is this case, you'll just create one for the 5-week period from Thanksgiving week through Christmas week as well as the time before and after the holiday season.

Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.

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