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SMALL BUSINESS-BY-THE-BAY

3 WAYS TO USE COLLABORATION TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

8/29/2019

 
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Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this video, we talk with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

​#rootofthematter #smallbizmarketingrx


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4 WAYS TO ELIMINATE THE STRESS OF MOVING LOCATIONS WHILE ATTRACTING MORE CUSTOMERS

8/29/2019

 
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Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this video, we talk with Jennalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not only successfully relocated her small business, but boosted business in the process!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#rootofthematter #smallbizmarketingrx

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HOW TO DIFFERENTIATE YOUR BUSINESS IN A SUPER COMPETITIVE + TRADITIONAL INDUSTRY

8/29/2019

 
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Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this video we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to become what the SF Chronicle has described as one of the top "Winemakers to Watch" and someone who "will be influencing [the wine industry] for years to come."

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#rootofthematter #smallbizmarketingrx

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TOP 3 TIPS FROM MY FIRST 12 MONTHS IN BUSINESS

8/29/2019

 
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Are you a small business owner who is just starting out, and looking for direction in your marketing? In this video, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she's learned in her first 12 months as a small business owner! 

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#rootofthematter #smallbizmarketingrx ​

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HOW TO USE INSTAGRAM SWIPE UP WITHOUT 10,000 FOLLOWERS

8/29/2019

 
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Frustrated with not being able to use the swipe up feature in Instagram stories? Here are two ways you can make that happen using Instagram TV and Instagram ads. We keep it short and to the point so you can use these options right away and get people swiping up on your crazy awesome content!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

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HOW TO INCREASE FOOT TRAFFIC WHEN NOT ON MAIN STREET

8/29/2019

 
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Are you a Bay Area small business located off the beaten path? In this video, we talk to Botanic and Luxe, one of the all-star businesses in downtown Santa Cruz as they take you through the basics of how to get more foot traffic if you're not located on main street.

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. 

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Top 3 Social Media Tips For Solo-Preneurs

8/29/2019

 
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Are you a small business owner who wants to create an impactful social media presence on your own? In this video, we talk with David Dennis, Co-Founder of Ventana Surfboards & Supplies, to find out his three tips for dominating social media as a solo-preneur!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#rootofthematter #smallbizmarketingrx 

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COMMUNITY IMMERSION AND MARKET DOMINANCE

8/28/2019

 
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We speak with the South Bay Area's most forward-thinking and successful juice company, Juice Co. LG to find out what it takes to go from farmers' market booth to successful brick and mortar. Always thinking BIG and acting on proactive marketing tactics that range from traditional to social media are the key, plus we recap our entire Bay Area Small Biz Marketing Rx Tour.

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BUILD AN ONLINE MARKETING PROGRAM FROM SCRATCH

8/27/2019

 
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We visit the East Bay's legendary running store, Forward Motion Sports, in Danville to walk their owner how using their employees, customers and resources to develop a turnkey online-based marketing program to modernize their traditional marketing tactics. Plus we share some key advice for preparing for the New Year during the Fall season.

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Video Content Strategy + Your Top Marketing Questions Answered

8/27/2019

 
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We travel from Moss Landing to Marina to visit a super-successful skydiving company, Skydive Monterey Bay, to walk through how to develop a video-based content program in one of the nation's top tourist-based regions. Plus we answer our most popular marketing questions we get asked each and every day, in detail.

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Green Business Marketing + Video + Collaborations

8/27/2019

 
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The Bay Area's Peninsula region is the focus of this Tour Stop where we visit a long-standing green home building supply company while Max Muscle San Mateo's owner shares how he differentiates his business via video and strategic partnerships. Plus Bryce makes his debut in one of Max Muscle's binge-worthy Instagram stories.​

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HOW TO MARKET A BRAND NEW BUSINESS, STRATEGIC PARTNERSHIPS + LINKEDIN

8/27/2019

 
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In this episode, we visit the Monterey Peninsula to speak with a high-end e-bike store in Carmel-by-the-Sea, an innovate winery that is going BIG with their community radio partnership as well as a food packaging company to the stars. We cover what to do when first opening your doors, best practices of a winning strategic partnership as well as some must-do tactics for B2B organizations.

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HOW TO USE VIDEO, INFLUENCER AND INSTAGRAM MARKETING

8/27/2019

 
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This Small Biz Marketing Rx Tour Stop takes us to Santa Cruz, CA to meet with a local artisan, olive oil store as well as a highly successful home decor store specializing in plants and a local food truck company who also produces large scale food truck events. We cover a variety of topics including how to jump into video content marketing, Instagram best practices as well as how to begin using micro-influencers.

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BIG CITY MARKETING ON A SMALL BUSINESS BUDGET

8/27/2019

 
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The debut episode of 2018 Small Biz Marketing Rx Tour took us to the Inner Sunset neighborhood of San Francisco. We spoke with a vintage children's clothier, a highly-successful fitness boutique plus a popular event production company to help them answer their number one marketing questions.

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