It’s here! This is the first edition where I’m including links to all the news, resources, trends, biz owners, and all that I read, watch + listen to each week, that I think could positively impact your business. Here’s this past week’s finds, enjoy!
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THE GOODS TO GO BIG + MAKE BIZ LIFE EASIER
Here are the goods, lots of info that you may have missed this week:
LastPass: For FREE or $3/month, it’s an easy way for VA’s, employees, etc. to jump into your social, google biz listing, etc. without actually seeing your vital usernames & PW’s.
Bed, Bath & Beyond: Whether it officially occurs this year or next, many customers are watching spending w/ the “r” word floating out there. My past video on “Buy Now Pay Later” and the “$5K Restaurant Membership” might be worth revisiting as well as this article that profiles how BB&B is becoming inflation-shopper-friendly to keep their customers coming back.
HR & CUSTOMER EXPERIENCE
Jared Truby: Co-Owner of @catcloudcoffee drops serious knowledge on employee teams, customer experience + more! They’re known (at least that’s what I’ve heard) for having taken their teams to the official Disneyland employee training service…if you’ve been, you notice the difference immediately.
Alex Wang: This realtor has taken things to new levels. Always getting into the nitty gritty, he shares how to strategically serve up FB content to followers so they see what they want to see, rather than blanketing everyone with content they don’t want to see, definitely worth a look.
Later: Become a TikTok pro in 5 days! I love Later, their resources on all things social are stellar and detailed, and always step by step with screenshots and examples. Want to dive into TT, this is a great way to give it a shot.
Shopify: TikTok Ads broken down so you can see the dynamics of why it’s so popular in getting in front of anyone in their 20’s, 30’s and even 40’s +
ADVICE FROM BRYCE
As someone who consumes a lot of content from a variety of small businesses, I’m seeing a lot of biz owners creating the same ‘ol content over + over, that looks a lot like their colleagues in the same space. My recommendation is to sit down and re-examine how you can creatively capture what you do and why it’s special in a unique way that stops the scroll. If you’ve been doing the same thing for months or even years, it’s time to try something new. Just go for it. Nothing to lose, just do it…listen to your team members too, they might have the biggest gold nugget of an idea just waiting to be placed into your content strategy. Just remember what you tend to do if the brands you’re intrigued by, don’t come out with new “stuff,” yup that’s what your fans might be doing too…scrolling right by you.
I like creating campaigns (of various lengths) that are creative, fun, educational, but also serve a purpose in pushing, pursuing or highlighting different aspects of the business you want to serve. Whether to drive sales, boost reservations or launch your e-commerce, just think product placement and show the intricacies of why what you do matters to your customers…if you don’t show it, they won’t know it. I’ll leave it at that. Feel free to reply if you have questions.
Didn’t see a resource or link worth clicking? I’ve created a ton of content with articles, videos and links over the last 12 months that are still super relevant. Click HERE to search the entire BryceRoot.com resource site.
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