THE POWER OF BUY NOW/PAY LATER + 95% OF BIZ OWNERS' BOOKS ARE INCORRECT + SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE
Welcome to our 3/20/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar!
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HAVE YOU TRIED BUY NOW, PAY LATER FOR YOUR CUSTOMERS YET?
The stats truly are mind blowing once you give your online and/or offline retail customers an option to space out their payments. The move for consumers since the beginning of 2020 has increased 230% while AOV (Average Order Value) typically increases 30-50%. So think about the number of items customers could add to their virtual or literal "cart" and maybe more will spring for those larger ticket items!
Here's a great article from Retail Brew on how it all breaks down. Klarna from what I've investigated is pretty robust and integrates well. Plus they're going from being fully online to in-store, so definitely investigate if a platform like them is right for your operation.
95% OF BIZ OWNERS' BOOKS ARE INCORRECT, HERE'S HOW TO FIX THAT
Yup, it’s true, most small business owners‘ financials are inaccurate and critical decisions are being made with them…here are two quick tips to focus on from our region's Cash Flow King, Larry Hebert. When it comes to bookkeepers it’s 💯 the right thing to do by spending a little $ each month for a pro vs a friend or family member who is winging it. Take it from Larry, it could be one of the best decisions you make (you’ll be seeing more of Larry in the future 👍).
SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE...
Video or Photo, You Decide - here are 2 biz owners to watch as they take video content to new levels, @landscaping_with_dylan + @stonies_taphouse - both have their own style and both make you want to hire them or visit for food and a pint respectively. Pretty awesome videos, right...they're definitely on my radar and can't wait to see their next story, post or reel, everytime!
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I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.