THE POWER OF BUY NOW/PAY LATER + 95% OF BIZ OWNERS' BOOKS ARE INCORRECT + SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE
Welcome to our 3/20/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar!
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HAVE YOU TRIED BUY NOW, PAY LATER FOR YOUR CUSTOMERS YET?
The stats truly are mind blowing once you give your online and/or offline retail customers an option to space out their payments. The move for consumers since the beginning of 2020 has increased 230% while AOV (Average Order Value) typically increases 30-50%. So think about the number of items customers could add to their virtual or literal "cart" and maybe more will spring for those larger ticket items!
Here's a great article from Retail Brew on how it all breaks down. Klarna from what I've investigated is pretty robust and integrates well. Plus they're going from being fully online to in-store, so definitely investigate if a platform like them is right for your operation.
95% OF BIZ OWNERS' BOOKS ARE INCORRECT, HERE'S HOW TO FIX THAT
Yup, it’s true, most small business owners‘ financials are inaccurate and critical decisions are being made with them…here are two quick tips to focus on from our region's Cash Flow King, Larry Hebert. When it comes to bookkeepers it’s 💯 the right thing to do by spending a little $ each month for a pro vs a friend or family member who is winging it. Take it from Larry, it could be one of the best decisions you make (you’ll be seeing more of Larry in the future 👍).
SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE...
Video or Photo, You Decide - here are 2 biz owners to watch as they take video content to new levels, @landscaping_with_dylan + @stonies_taphouse - both have their own style and both make you want to hire them or visit for food and a pint respectively. Pretty awesome videos, right...they're definitely on my radar and can't wait to see their next story, post or reel, everytime!
SMALL BUSINESS LOVE
Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!
HIBERNATE YOUR BIZ + INSTAGRAM KEY WORDS + INSTAGRAM GUIDES + ALL THINGS PARKLETS + CA $500M RELIEF GRANTS
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Are you considering "HIBERNATING" your business for the winter? Haven't heard the HUGE Instagram news OR curious about how to afford a cool-factor parklet OR want to grab some of CA's $500M Small Business Relief Grant money, then you're in the right place as we cover it all.
Watch our short and to the point "HIBERNATION" interview above or access our full interview directly below. We have lots of details that take you behind the headlines so enjoy the episode!
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
1:05 Instragram Key Word Search News
3:38 How to Use Instagram Guides
4:44 How to Afford and Create Parklets For My Business
7:19 California $500M Small Business Relief Program
8:08 How to Hibernate My Small Business
ARE YOU CONSIDERING HIBERNATING YOUR BUSINESS?
Here's the full length walk through video interview with Larry Hebert, who has helps hundreds and hundreds of local businesses optimize their finances, cash flow and operations. Take it from him, here are the three steps to take before you make this IMMENSELY-IMPORTANT decision, that could potentially put you out of business if you're not careful.
BONUS: Download Larry's Covid Cash Flow projection tool that will help you see financial hurdles weeks in advance.
BREAKING NEWS: INSTAGRAM KEY WORD SEARCH LAUNCH
Here's a quick video explanation that accompanies the screen share I included in this episode that breaks it down...ultimately, Instagram has just become a search engine for all the content on its platform. A little more work is involved, but because of that not everyone will take the time to wordsmith and SEO their posts. Throw in the secondary news on Instagram Guides and you can curate all things related to specific areas of your business.
ALL THINGS PARKLETS + SHARED SPACES
When it comes to parklets and shared spaces, they sure are expensive and in this business climate not everyone can afford the expense. Every city is different, but read this article that gives you some tips on resources to bring down the expense.
Our top 5 cities to check out parklets to get your creative juices flowing are: 1) San Francisco (everywhere, there are 300+), 2) Palo Alto's University Ave. District, 3) Carmel-by-the-Sea's Ocean Avenue, 4) Downtown Santa Cruz + 5) Los Gatos' Santa Cruz Avenue. PLUS check out this article to see SF Chronicle's TOP 11.
CA'S $500M SMALL BUSINESS RELIEF PROGRAM
Who knows how easy these programs will be to navigate, but the roll out sure got my attention. Here's the website to head to, to learn more, but pay SPECIAL attention to the alert boxes at the top of the page to learn more OR if you want the $25k grant details ASAP, here's the direct link to get alerts when it's launched.
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