INSTAGRAM CLOSE FRIENDS + BRANDING TACTIC 90% OF BIZ OWNERS DON'T USE + YOUR OWN STORY STICKER + ON-DEMAND WEBINARS + PLAN YOUR EXIT STRATEGY
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This episode focuses on "secret" resources that can make your VIP's feel extra-special, expand your exposure, showcase your differentiation, give you super-topical tools for the current climate + properly prepare you if you're planning your exit. From Instagram options to on-demand webinars, we have you covered with recently-created resources for the immense unpredictability you're navigating.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
1:10 THREE SECRETS TO BATTLE BIG BOX
- HOW TO USE INSTAGRAM "CLOSE FRIENDS"
- WHAT 90% OF BIZ OWNERS DON'T DO ONLINE, THAT YOU SHOULD
- CREATE YOUR OWN INSTAGRAM STORY STICKER
- VIDEO TIP BARELY ANYONE USES
4:47 ON-DEMAND SMALL BUSINESS WEBINARS
5:45 HOW TO PLAN YOUR SMALL BUSINESS EXIT STRATEGY
THREE SECRETS TO BATTLE BIG BOX
This segment of the episode focuses on three tactics that can assist you in driving more business your way. In the video, we show you how to access "Close Friends" on Instagram's settings area, which has all sorts of ways to treat your VIP's like royalty. Whether it's private Stories, videos, DM's, the possibilities are endless.
When it comes to the tactic 90% of business owners don't do, it's as simple as including a super-succinct, wordsmith'd phrase that reminds viewers of your differentiating factors as a "footer" in all your posts. From FREE, same-day delivery to face-timer personal shopping, consistency is king and queen. Related, is the one resource we mentioned, but didn't have time to walk you through, but fortunately, it's super user-friendly, it is Canva.com to take those "differentiators" you have and create your own fun, memorable sticker that you can then easily insert into your Instagram stories, and via the "Facebook share" can appear there too. Be sure to watch the video closely as we walk you through the steps.
And lastly is the video tactic that not too many businesses do, and that's simply describing why your products and services are perfect for their customers. From the ingredients and colors available to how the fabrics feel, make it easy for your viewers to learn how you can make their world that much better. Here's a sample video from Barceloneta, a Santa Cruz restaurant that's so engaging on video...in this post, it's about sherry, and even though I'm not a sherry drinker, I now want to try it, watch this clip for some inspiration...
THREE CRUCIAL ON-DEMAND WEBINARS
We love the SBDC (Small Business Development Center) as they produce and offer so many legitimate resources for small businesses, including these NEW, super-relevant webinars available at Learn.NorcalSBDC.org. Stay tuned, it sounds like there will be many more courses added soon!
HOW TO PLAN YOUR SMALL BUSINESS EXIT STRATEGY
Believe it or not, there are a plethora of small business owners who have made the decision to pass down their business to family, sell, or purely close up show in this crazy business climate. Unfortunately, many of them are going about the process without anyone guiding them. If you're in this position, please be sure to tap into the professional advisors at your local Small Business Development Center, here are the links to find yours here in Northern CA:
Santa Cruz County Small Business Development Center
Monterey County SBDC
Any of the Other 17 spread across Norcal
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.