 Welcome to our 3/6/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar! Weekly Recap Edition coming soon! (tap/click YouTube icon to subscribe) DON'T MISS AN EPISODE, LET THEM COME TO YOU... WHY TO CONSIDER BEING ON TIKTOK As someone that's new to the platform, I'm constantly experimenting and observing what the platform is all about. It continues to see an older demographic using it and the content being posted there is stellar! All sorts of professions and businesses actively use it, and gain massive exposure once they find their way. I do advise you at least download the app and grab your username handle as you'll more than likely be using it sooner than later. HOW TO AVOID AN INSTAGRAM HACK Meet @pana_foodtruck Owner German Sierra who I interviewed for our latest edition of Small Business-by-the-Bay. He just got his Insta account back from Insta as a hacker took over his account, posted on his behalf, scammed $ from his close to 10k followers + made this small biz owner’s life supremely stressful. So be sure to use his tips, and here's a tip sheet straight from Instagram to protect your account and create a higher level of security. HERE’S WHAT CAN HAPPEN IF YOU DON'T PROTECT YOURSELF: Followers DM’d + Scammed by Hacker Account Ransomed Hacker Posts as You Insta Ads Stop Endless Stress & Headaches Revenue Stops Awareness Stops Possible Re-Starting Acct From Scratch $5/DAY BILLBOARD ADS ON SAN JOSE FREEWAYS? Old school advertising is being infused w/ tech, but whether traditional or using the latest tech, the same principles still prevail of creating ads that resonate w/ your customers, the key is making sure those ads will be seen by your target customers. Don’t waste your 💵 if they won’t see it. There’s work involved, but creativity and strategy increase your chances of success, just spend the extra effort to dial it all in when setting up, creating and publishing your ads' 💪 WHAT DOES BRYCE DO ALL DAY? I always get asked what I do when not making these videos, here’s a peek into how I help #bayareabusiness owners each day…big fan of time blocking 👍 SMALL BUSINESS LOVE Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!
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Are you considering "HIBERNATING" your business for the winter? Haven't heard the HUGE Instagram news OR curious about how to afford a cool-factor parklet OR want to grab some of CA's $500M Small Business Relief Grant money, then you're in the right place as we cover it all. Watch our short and to the point "HIBERNATION" interview above or access our full interview directly below. We have lots of details that take you behind the headlines so enjoy the episode! Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. TIME STAMPS 1:05 Instragram Key Word Search News 3:38 How to Use Instagram Guides 4:44 How to Afford and Create Parklets For My Business 7:19 California $500M Small Business Relief Program 8:08 How to Hibernate My Small Business
ARE YOU CONSIDERING HIBERNATING YOUR BUSINESS?
Here's the full length walk through video interview with Larry Hebert, who has helps hundreds and hundreds of local businesses optimize their finances, cash flow and operations. Take it from him, here are the three steps to take before you make this IMMENSELY-IMPORTANT decision, that could potentially put you out of business if you're not careful.
BONUS: Download Larry's Covid Cash Flow projection tool that will help you see financial hurdles weeks in advance. 
BREAKING NEWS: INSTAGRAM KEY WORD SEARCH LAUNCH
Here's a quick video explanation that accompanies the screen share I included in this episode that breaks it down...ultimately, Instagram has just become a search engine for all the content on its platform. A little more work is involved, but because of that not everyone will take the time to wordsmith and SEO their posts. Throw in the secondary news on Instagram Guides and you can curate all things related to specific areas of your business.
ALL THINGS PARKLETS + SHARED SPACES
When it comes to parklets and shared spaces, they sure are expensive and in this business climate not everyone can afford the expense. Every city is different, but read this article that gives you some tips on resources to bring down the expense.
Our top 5 cities to check out parklets to get your creative juices flowing are: 1) San Francisco (everywhere, there are 300+), 2) Palo Alto's University Ave. District, 3) Carmel-by-the-Sea's Ocean Avenue, 4) Downtown Santa Cruz + 5) Los Gatos' Santa Cruz Avenue. PLUS check out this article to see SF Chronicle's TOP 11.
CA'S $500M SMALL BUSINESS RELIEF PROGRAM
Who knows how easy these programs will be to navigate, but the roll out sure got my attention. Here's the website to head to, to learn more, but pay SPECIAL attention to the alert boxes at the top of the page to learn more OR if you want the $25k grant details ASAP, here's the direct link to get alerts when it's launched.
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