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Welcome to the July 27th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. PLUS, we have an exclusive interview with Jeff White of KRML FM 94.7 on the new mindset every business owner needs.
Time Stamps 1:17 MINDSET CHANGE-UP 5:44 SMALL BUSINESS EVOLUTION 7:20 THE MARKETING SECRET 8:14 ROCKSTAR BUSINESS ADVICE 10:50 YOUTUBERS TO WATCH Want the PODCAST, tap/click HERE
SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz. We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.
WATCH ENTIRE "EVOLVE" SHORT FILM
FINANCIAL YOUTUBERS TO WATCH
This first video set is from our own go-to cash flow and operations rock star, Larry Hebert, who has helped hundreds of local business owners throughout our region. Below Larry, is JJ The CPA who literally releases videos as news breaks...definitely worth a "subscribe" and bell tap.
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Welcome to the July 21ST, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
Time Stamps 0:40 TOURISM MARKETING TIP 1:47 ADVERTISE TO TOURIST DESTINATION VISITORS 4:36 LEGALITIES OF RE-OPENING 5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE Want the PODCAST, tap/click HERE
SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz. We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.
#1 TOURISM MARKETING TIP
Filmed back in February 2020, our advice to Segway Tours Monterey and just about any tourism-based business, still stands. Creating that marquee, immersive video can repurposed in so many ways. In this video, we tell you how and where to post it...take a look at the full video here:
EVENT PICK: LIABILITIES OF RE-OPENING
Even if you're not a tourism-based business, this webinar still applies as rules and regulations regarding opening your doors to the public are ever-changing. On July 28th, our Presenting Sponsor + good friends at the Santa Cruz SBDC are hosting this EVENT.
CASH FLOW TOOL
Our good friend, Larry Hebert has created a super-user-friendly cash management tool to help you navigate Covid-19 in the positive. But don't stop there, this is for every day cash flow management of your business. Download the spreadsheet below, where all the formulas and cells are automated. Watch the video below to get a full run down of how to use it.
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You might be wondering what the secret is to attracting millennial and Gen Z employees and customers to your business. As your customer base changes, the importance of attracting these two generations becomes super important. Sit back and absorb every second of Brian Bosche's recent talk at the SBDC National Conference we attended, we guarantee you won't be sorry.
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Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this video we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to become what the SF Chronicle has described as one of the top "Winemakers to Watch" and someone who "will be influencing [the wine industry] for years to come."
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx
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