The stats truly are mind blowing once you give your online and/or offline retail customers an option to space out their payments. The move for consumers since the beginning of 2020 has increased 230% while AOV (Average Order Value) typically increases 30-50%. So think about the number of items customers could add to their virtual or literal "cart" and maybe more will spring for those larger ticket items!

Here's a great article from Retail Brew on how it all breaks down. Klarna from what I've investigated is pretty robust and integrates well. Plus they're going from being fully online to in-store, so definitely investigate if a platform like them is right for your operation.

Yup, it’s true, most small business owners‘ financials are inaccurate and critical decisions are being made with them…here are two quick tips to focus on from our region's Cash Flow King, Larry Hebert. When it comes to bookkeepers it’s 💯 the right thing to do by spending a little $ each month for a pro vs a friend or family member who is winging it. Take it from Larry, it could be one of the best decisions you make (you’ll be seeing more of Larry in the future 👍).

​​SMALL BUSINESS LOVE
Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!

This week was launch week of our new DAILY version of our popular weekly show, so as you scroll down, you'll see each day's videos with a bit of background on why these topics are so important to have on your radar!

Here's our weekly recap + specific stories below that, enjoy!

​Showing some #smallbusinesslove  w/ the debut of the official #smallbusinessbythebay TODAY show…you may recognize one of our #bayarea “ #smallbiz owners to watch” alumni @rizeupbakery too… we have a weekly recap (CHECK IT OUT ABOVE) coming too just in case you missed any of our daily episodes! Thanks for watching 🙏

​The #elevatorpitch comes in many forms + attn spans are shrinking! #bayareabusiness owners make sure you can get people excited about your biz verbally + visually 👍

​I’ve been craving these sandwiches from @deliboardsf for a while but it’s the video unveiling that makes me even hungrier. @instagram CEO @mosseri has literally said their emphasis in now video, they are no longer a photo-based app, so be sure to focus on video 👍

​Whether it’s clothing, home decor, a new recipe, outdoor gear or a board from @santacruzskateboards it’s all about explaining/showing why your products are perfect for your customers’ needs and the product’s differentiating elements…not to mention your brand’s customer experience.

SMALL BUSINESS LOVE
Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!

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We visit the East Bay's legendary running store, Forward Motion Sports, in Danville to walk their owner how using their employees, customers and resources to develop a turnkey online-based marketing program to modernize their traditional marketing tactics. Plus we share some key advice for preparing for the New Year during the Fall season.

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We travel from Moss Landing to Marina to visit a super-successful skydiving company, Skydive Monterey Bay, to walk through how to develop a video-based content program in one of the nation's top tourist-based regions. Plus we answer our most popular marketing questions we get asked each and every day, in detail.

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This Small Biz Marketing Rx Tour Stop takes us to Santa Cruz, CA to meet with a local artisan, olive oil store as well as a highly successful home decor store specializing in plants and a local food truck company who also produces large scale food truck events. We cover a variety of topics including how to jump into video content marketing, Instagram best practices as well as how to begin using micro-influencers.

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