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ADVICE FROM BRYCE: Instagram + Own Your Assets
There’s been a lot of news this past week on all the Instagram changes taking place with their trying to TikTokify what we’re all used to. They have since reverted back on some changes, but overall, what this tells me is that you shouldn’t be placing all your eggs into the Instagram basket, or a single platform that you don’t own for that matter.

As an example, if they or another platform makes a change you can’t adapt to, you’re in trouble. Your account gets hacked or shut down, your ads, daily traffic, and overall visibility is shut off instantly and it could be multiple days or weeks before you get it back. Worst case scenario, you have to start from scratch.

You get my point. The more that you can own your communication platforms, the better. Whether it’s email lists or communities that you develop, it’s critical that you diversify the ways you market your business and in the end, owning your communication reigns supreme. Maybe it’s phone numbers and/or emails or even apps…be very cognizant of this.


ARE YOU STUCK IN THE DAY-2-DAY?
I recently did a quick video on an accountability coaching service called Commit Action (transparency note: this link provides me a credit if you sign up) and as someone that’s now used their service for 6 or so weeks, I’m sold. Having a real life person text me everyday, and speak with me each week at a designated time to get me working on specific projects to move the needle and actually work ON my business pursuits, has been phenomenal. I suggest you check them out, for $399/month, and the first 30 days have a money back guarantee, it’s definitely worth a try to see if it’s for you. And no, this isn’t an ad, I just love their service and they have a great member referral program perk for all their clients!

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SEARCH
Didn’t see a resource or link worth clicking? I’ve created a ton of content with articles, videos and links over the last 12 months that are still super relevant. Click HERE to search the entire BryceRoot.com resource site.

​​​​​SMALL BUSINESS LOVE
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Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!

Welcome! I’m excited to announce our new series “Get To Know A Pro” where you’ll be able to get into the nitty gritty with our region’s top pro’s. From HR to E-commerce, they’ll share all those gold nugget tips that simply aren’t on the internet. Plus we have some must read resources listed below including why it’s time to plan.

 Here’s this past week’s finds below, enjoy!
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THE GOODS TO GO BIG + MAKE BIZ LIFE EASIER

Here are the goods, lots of info that you may have missed this week:

NEED A WEBSITE?
TIME TO UPDATE?: Here’s an authentic small business owner I’ve fully vetted and helped that creates AWESOME, Wix-based websites. Terri Schmidt’s website work is 100% geared for small business owners who aren’t techy, don’t have the time AND/OR don’t have a hefty budget saved up. Delivered in a matter of weeks and it’ll be easy to update so you’re not held hostage by a web developer that charges $350 to create a new page or update your menu, talk to Terri, she’ll take care of you.

ADVICE FROM BRYCE
I’ve always professed the immense value of having a plan. Over the last three or so weeks, I’ve visited with biz owners from the East Bay to Monterey and it’s been super apparent that financial planning and overall strategy are many times being left for another day. While I stand behind annual business and marketing plans, I’ve witnessed first hand how important a financial-specific plan is right now, especially with spending so much time with my business partner + aptly-named Cash Flow King, Larry Hebert. 

The ability to plan for what may or may not occur (the “R” word) in the near future or any other setback months ahead of it happening is crucial. Whether it’s your GM quitting, Instagram hack shutting down ads and e-commerce traffic, an unforeseen utility emergency or just seasonality. This is critical because the cash flow of your business determines both personal and professional momentum.

My advice, get on top of your finances, period. You’ll sleep much better at night and if you’re not a finance geek, it’ll be worth the money to have someone guide you that knows what they’re doing. As Larry always tells me, over the span of helping hundreds of business owners, 95% of the books he initially sees are incorrect, and critical biz decisions are being made on those incorrect numbers, not a good situation.


ARE YOU STUCK IN THE DAY-2-DAY?
I recently did a quick video on an accountability coaching service called Commit Action and as someone that’s now used their service for 4 or so weeks, I’m sold. Having a real life person text me everyday, and speak with me each week at a designated time to get me working on specific projects to move the needle and actually work ON my business pursuits, has been phenomenal. I suggest you check them out, for $399/month, and the first 30 days have a money back guarantee, it’s definitely worth a try to see if it’s for you. And no, this isn’t an ad, I just love their service!


SEARCH
Didn’t see a resource or link worth clicking? I’ve created a ton of content with articles, videos and links over the last 12 months that are still super relevant. Click HERE to search the entire BryceRoot.com resource site.
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FEATURED VIDEO: Get To Know A Pro

FEATURED VIDEO: Audit You Do Want​

​DID YOU MISS LAST WEEK'S EPISODE?

THE GOODS TO GO BIG + MAKE BIZ LIFE EASIER

Here are the goods, lots of info that you may have missed this week:
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FUTURE OF FOOD BIZ
The State of the Food Biz: Great article by Monterey County Weekly on how food businesses at all levels are coping with supply chain, inflation and the “R” word that keeps getting tossed around more and more seriously…the future of food is being written, great read.

Captain & Stoker: This Insta Reel made me watch…creativity isn’t a guarantee of visibility, but for those that love you and discover you, you want to keep them captivated for what’s next! Check out their profile, as they posted Part II too!

E-COMMERCE
Charge or Not to Charge Shipping: Take it from the experts at Shopify who highlight their top platform shipping app, how much to charge, fulfillment and a complete overall guide to shipping & fulfillment in this detailed video.

WATCH IF YOU NEED A PICK ME UP
Khaby Lame: Here’s the most followed person on TikTok, Khaby Lame. I promise you’ll laugh a lot if you scroll through his posts…he never says a word, but reacts to all sorts of scenarios using viral content on the internet. I couldn’t stop laughing, here’s his TikTok + Instagram profiles to check out.


ADVICE FROM BRYCE
As you know, I travel the Greater Bay Area to meet and assist local business owners, and coming up next week, my business partner and fellow small biz advocate, Larry Hebert and I are visiting Marin County to optimize a biz owner’s cash flow since his previous landlord sued him for owed back rent for close to two years plus damages and won. He’s fortunately able to keep his other two locations open, but he and his former neighboring businesses were all sued and lost in court, all in sizable 6-figure amounts. This is silently happening across the region, and we want to help. 

We know financials aren’t fun, but it’s not a time to ignore them if it’s getting overwhelming, whether it involves landlords, inventory control, loans or even bookkeeping.

If you’re in a situation that’s keeping you up at night, we’re out to help make sure Greater Bay Area businesses are on the right track financially, so reply to this email and just know that there are people who really want to help you without a catch.

- Bryce 

SEARCH
Didn’t see a resource or link worth clicking? I’ve created a ton of content with articles, videos and links over the last 12 months that are still super relevant. Click HERE to search the entire BryceRoot.com resource site.

​​DID YOU MISS LAST WEEK'S EPISODE?

​​​​​SMALL BUSINESS LOVE
Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!