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From San Francisco's historic Cliff House permanently closing its doors after 157 years to just about every food operator needing to expedite their online/outdoor options, literally overnight, it's been rough. If you've been able to make it through 2020 to this point, I have curated the latest resources to give you that extra dose of motivation to take on 2021 with a whole new mindset! 

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
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TIME STAMPS
1:05 FOOD BIZ ROCK STARS
4:25 WHAT DOORDASH’S IPO MEANS FOR YOU
6:19 WEBINARS FOR FOOD + NON-FOOD BIZ
7:28 ULTIMATE FOOD RESOURCE REVEALED

FOOD BUSINESS ROCK STARS TO HAVE ON YOUR RADAR

In this segment, we've brought together SEVEN food business standouts that are deserving of being recognized. Check them out, follow them, or even visit them in person to get some inspiration. From food trucks to coffee shops, here are my picks to check out for some instant inspiration:
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THE LUMPIA COMPANY
BARCELONETA
NACHO BIZNESS
HUMBLE SEA BREWING CO.
11TH HOUR COFFEE
FOOD TRUCKS A GO GO
​OAKLAND COFFEE

WEBINAR WONDERLAND

Ok, stop what you're doing, here's the ultimate resource to find webinars for just about every hot topic that you're trying to solve or create for your business.  From taking your business online to knowing how to navigate federal funding, they have you covered. The bonus is that this resource is localized and you'll be able to chat with a real person to get your questions answered.

Enter the Norcal Small Business Development Center or NorCalSBDC.org where you can find webinars put on by the 18 Centers from Redding to Santa Cruz. And if you can't make one due to scheduling conflicts, be sure to check their On-Demand website at Learning.NorCalSBDC.org to access all their recent, pre-recorded webinars.

NEED THAT MARKETING PLAN YOU'VE ALWAYS DREAMED OF?

THE ULTIMATE FOOD BUSINESS RESOURCE IS HERE!

In the above graphic, you'll see all the areas of expertise that the NorCal SBDC Restaurant Program has for you. Headed up by industry veteran, Louise Dawson, you'll be in the best of hands as her team guides you through getting 2021-ready. You'll want to keep January 21st open as she has the following two events for you:

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Are you considering "HIBERNATING" your business for the winter? Haven't heard the HUGE Instagram news OR curious about how to afford a cool-factor parklet OR want to grab some of CA's $500M Small Business Relief Grant money, then you're in the right place as we cover it all.

Watch our short and to the point "HIBERNATION" interview above or access our full interview directly below.  We have lots of details that take you behind the headlines so enjoy the episode!

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
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TIME STAMPS
1:05 Instragram Key Word Search News
3:38 How to Use Instagram Guides
4:44 How to Afford and Create Parklets For My Business
7:19 California $500M Small Business Relief Program
8:08 How to Hibernate My Small Business

ARE YOU CONSIDERING HIBERNATING YOUR BUSINESS?

Here's the full length walk through video interview with Larry Hebert, who has helps hundreds and hundreds of local businesses optimize their finances, cash flow and operations. Take it from him, here are the three steps to take before you make this IMMENSELY-IMPORTANT decision, that could potentially put you out of business if you're not careful.

BONUS: Download  Larry's Covid Cash Flow projection tool that will help you see financial hurdles weeks in advance.
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BREAKING NEWS: INSTAGRAM KEY WORD SEARCH LAUNCH

Here's a quick video explanation that accompanies the screen share I included in this episode that breaks it down...ultimately, Instagram has just become a search engine for all the content on its platform.  A little more work is involved, but because of that not everyone will take the time to wordsmith and SEO their posts. Throw in the secondary news on Instagram Guides and you can curate all things related to specific areas of your business.

ALL THINGS PARKLETS + SHARED SPACES

When it comes to parklets and shared spaces, they sure are expensive and in this business climate not everyone can afford the expense. Every city is different, but read this article that gives you some tips on resources to bring down the expense.

Our top 5 cities to check out parklets to get your creative juices flowing are: 1) San Francisco (everywhere, there are 300+), 2) Palo Alto's University Ave. District, 3) Carmel-by-the-Sea's Ocean Avenue, 4) Downtown Santa Cruz + 5) Los Gatos' Santa Cruz Avenue. PLUS check out this article to see SF Chronicle's TOP 11.

CA'S $500M SMALL BUSINESS RELIEF PROGRAM

Who knows how easy these programs will be to navigate, but the roll out sure got my attention. Here's the website to head to, to learn more, but pay SPECIAL attention to the alert boxes at the top of the page to learn more OR if you want the $25k grant details ASAP, here's the direct link to get alerts when it's launched.

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