 Welcome to our 3/20/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar! Weekly Recap Edition (tap/click YouTube icon to subscribe) DON'T MISS AN EPISODE, LET THEM COME TO YOU... HAVE YOU TRIED BUY NOW, PAY LATER FOR YOUR CUSTOMERS YET? The stats truly are mind blowing once you give your online and/or offline retail customers an option to space out their payments. The move for consumers since the beginning of 2020 has increased 230% while AOV (Average Order Value) typically increases 30-50%. So think about the number of items customers could add to their virtual or literal "cart" and maybe more will spring for those larger ticket items! Here's a great article from Retail Brew on how it all breaks down. Klarna from what I've investigated is pretty robust and integrates well. Plus they're going from being fully online to in-store, so definitely investigate if a platform like them is right for your operation. 95% OF BIZ OWNERS' BOOKS ARE INCORRECT, HERE'S HOW TO FIX THAT Yup, it’s true, most small business owners‘ financials are inaccurate and critical decisions are being made with them…here are two quick tips to focus on from our region's Cash Flow King, Larry Hebert. When it comes to bookkeepers it’s 💯 the right thing to do by spending a little $ each month for a pro vs a friend or family member who is winging it. Take it from Larry, it could be one of the best decisions you make (you’ll be seeing more of Larry in the future 👍). SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE... Video or Photo, You Decide - here are 2 biz owners to watch as they take video content to new levels, @landscaping_with_dylan + @stonies_taphouse - both have their own style and both make you want to hire them or visit for food and a pint respectively. Pretty awesome videos, right...they're definitely on my radar and can't wait to see their next story, post or reel, everytime! SMALL BUSINESS LOVE Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!
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Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as Bryce Root visits Sonia Moran of Home/Work located in Midtown Santa Cruz. She shares three excellent tips to get people to stop and shop.
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete? Meet Dyane Villalobos, Owner of Childish Toy Shop, who is in a constant battle, but is going strong as she enters 10 years in business and continues to expand. Three tips to battle big box, coming up, watch it now!
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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(Tap/Click YouTube Icon To Subscribe)Are you in constant battle with the online e-commerce behemoths? In an e-commerce dominated market, it might be challenging to maintain a customer base. Here are 3 essential tips from Bookshop Santa Cruz, a local institution that has been able to reach customers for decades without the need of an algorithm. Learn from Casey Coonerty Protti, the store's owner, as she reveals her secrets to success.
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WHY I DO THISI'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag. Archives
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