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Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as Bryce Root visits Sonia Moran of Home/Work located in Midtown Santa Cruz. She shares three excellent tips to get people to stop and shop.
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete? Meet Dyane Villalobos, Owner of Childish Toy Shop, who is in a constant battle, but is going strong as she enters 10 years in business and continues to expand. Three tips to battle big box, coming up, watch it now!
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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(Tap/Click YouTube Icon To Subscribe)Are you in constant battle with the online e-commerce behemoths? In an e-commerce dominated market, it might be challenging to maintain a customer base. Here are 3 essential tips from Bookshop Santa Cruz, a local institution that has been able to reach customers for decades without the need of an algorithm. Learn from Casey Coonerty Protti, the store's owner, as she reveals her secrets to success.
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WHY I DO THISI'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag. Archives
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