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SMALL BUSINESS-BY-THE-BAY

THE POWER OF BUY NOW/PAY LATER + 95% OF BIZ OWNERS' BOOKS ARE INCORRECT + SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE

3/18/2022

 
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Welcome to our 3/20/22 Small Business-by-the-Bay Show, a recap of our DAILY  show we create for Northern CA business owners like you.  As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar!

Weekly Recap Edition
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HAVE YOU TRIED BUY NOW, PAY LATER FOR YOUR CUSTOMERS YET?
The stats truly are mind blowing once you give your online and/or offline retail customers an option to space out their payments. The move for consumers since the beginning of 2020 has increased 230% while AOV (Average Order Value) typically increases 30-50%. So think about the number of items customers could add to their virtual or literal "cart" and maybe more will spring for those larger ticket items!

Here's a great article from Retail Brew on how it all breaks down. Klarna from what I've investigated is pretty robust and integrates well. Plus they're going from being fully online to in-store, so definitely investigate if a platform like them is right for your operation.

95% OF BIZ OWNERS' BOOKS ARE INCORRECT, HERE'S HOW TO FIX THAT
Yup, it’s true, most small business owners‘ financials are inaccurate and critical decisions are being made with them…here are two quick tips to focus on from our region's Cash Flow King, Larry Hebert. When it comes to bookkeepers it’s 💯 the right thing to do by spending a little $ each month for a pro vs a friend or family member who is winging it. Take it from Larry, it could be one of the best decisions you make (you’ll be seeing more of Larry in the future 👍).

SMALL BIZ OWNERS 2 WATCH + VIDEO OR PHOTO, YOU DECIDE...
Video or Photo, You Decide - here are 2 biz owners to watch as they take video content to new levels, @landscaping_with_dylan + @stonies_taphouse - both have their own style and both make you want to hire them or visit for food and a pint respectively. Pretty awesome videos, right...they're definitely on my radar and can't wait to see their next story, post or reel, everytime!

​​SMALL BUSINESS LOVE
Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!
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March 06th, 2020 Small Business-By-The-Bay #005

3/6/2020

 
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Small Business-by-the-Bay #005 Links

  • 11th Hour Coffee Interview: The Right Way To Start A Business
  • South Point Seascape Interview: How To Buy A Business
  • How To Buy A Business Workshop: SFSBDC.org/calendar
  • Proposition D Passes: Landlords with Vacancies To Be Fined
  • Advanced FB/Insta Workshop: SantaCruzSBDC.org/calendar
  • LinkedIn Stories To Be Launched
  • Video Emails Made Easy
  • Short Motivational Film for Small Business Owners​​

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HOW TO GET PEOPLE OUT OF THEIR CARS AND INTO YOUR STORE

1/8/2020

 
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Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as Bryce Root visits Sonia Moran of Home/Work located in Midtown Santa Cruz. She shares three excellent tips to get people to stop and shop.

As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out.

Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org

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3 STEPS TO TAKING ON BIG BOX STORES + AMAZON

1/8/2020

 
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Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete? Meet Dyane Villalobos, Owner of Childish Toy Shop, who is in a constant battle, but is going strong as she enters 10 years in business and continues to expand. Three tips to battle big box, coming up, watch it now!

As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out.

​Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org

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December 4th, 2019

12/4/2019

 

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Are you in constant battle with the online e-commerce behemoths? In an e-commerce dominated market, it might be challenging to maintain a customer base. Here are 3 essential tips from Bookshop Santa Cruz, a local institution that has been able to reach customers for decades without the need of an algorithm. Learn from Casey Coonerty Protti, the store's owner, as she reveals her secrets to success.

As part of the 2019 #261marketing initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out.
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Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper!

SantaCruzSBDC.org


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4 WAYS TO ELIMINATE THE STRESS OF MOVING LOCATIONS WHILE ATTRACTING MORE CUSTOMERS

8/29/2019

 
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Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this video, we talk with Jennalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not only successfully relocated her small business, but boosted business in the process!

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#rootofthematter #smallbizmarketingrx

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TOP 3 TIPS FROM MY FIRST 12 MONTHS IN BUSINESS

8/29/2019

 
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Are you a small business owner who is just starting out, and looking for direction in your marketing? In this video, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she's learned in her first 12 months as a small business owner! 

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.

#rootofthematter #smallbizmarketingrx ​

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HOW TO INCREASE FOOT TRAFFIC WHEN NOT ON MAIN STREET

8/29/2019

 
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Are you a Bay Area small business located off the beaten path? In this video, we talk to Botanic and Luxe, one of the all-star businesses in downtown Santa Cruz as they take you through the basics of how to get more foot traffic if you're not located on main street.

As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. 

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COMMUNITY IMMERSION AND MARKET DOMINANCE

8/28/2019

 
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We speak with the South Bay Area's most forward-thinking and successful juice company, Juice Co. LG to find out what it takes to go from farmers' market booth to successful brick and mortar. Always thinking BIG and acting on proactive marketing tactics that range from traditional to social media are the key, plus we recap our entire Bay Area Small Biz Marketing Rx Tour.

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HOW TO USE VIDEO, INFLUENCER AND INSTAGRAM MARKETING

8/27/2019

 
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This Small Biz Marketing Rx Tour Stop takes us to Santa Cruz, CA to meet with a local artisan, olive oil store as well as a highly successful home decor store specializing in plants and a local food truck company who also produces large scale food truck events. We cover a variety of topics including how to jump into video content marketing, Instagram best practices as well as how to begin using micro-influencers.

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BIG CITY MARKETING ON A SMALL BUSINESS BUDGET

8/27/2019

 
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The debut episode of 2018 Small Biz Marketing Rx Tour took us to the Inner Sunset neighborhood of San Francisco. We spoke with a vintage children's clothier, a highly-successful fitness boutique plus a popular event production company to help them answer their number one marketing questions.

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