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Are you in constant battle with the online e-commerce behemoths? In an e-commerce dominated market, it might be challenging to maintain a customer base. Here are 3 essential tips from Bookshop Santa Cruz, a local institution that has been able to reach customers for decades without the need of an algorithm. Learn from Casey Coonerty Protti, the store's owner, as she reveals her secrets to success.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.