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We visited the North Bay's Marin County region to talk about everything you need to literally save your business. There are some WOW-FACTOR level FREE services we want to ensure you know about!  Just see below for the details, links + downloads we mention in the video. 

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

AND thank you to Pitch Hub who makes our back end video logistics so much easier.

TIME STAMPS
0:54 CASH FLOW TOOL
1:46 FREE LEGAL ADVICE + PPP/EIDL ANSWERS + E-COMMERCE THAT ACTUALLY WORKS
2:52 FREE MERCHANDISING 
3:23 WHAT WOULD BRYCE DO?
6:00 ONLINE DONE RIGHT
7:53 FREE IN-DEPTH BIZ ADVICE

CASH FLOW TOOL

Our good friend, Larry Hebert, the "Cash Flow King" has helped hundreds upon hundreds of businesses get in control of their finances. Watch this video for a quick walk through of his cash flow tool that will keep you 100% in control of your day-to-day finances and don't forget to download his cash flow tool below the video too.

3 WEBINARS TO WATCH

Webinar 1: Free Legal Advice
(Mondays + Wednesdays 10:30am - 12pm)
Presented by the Northern CA SBDC Network, get all your business legal questions related to operating in Covid-19 answered by the attorneys of Caseforce.

Webinar 2: PPP + EIDL UPDATES 
(Mondays + Wednesdays 10:30am - 11:30am)
Presented by the Northern CA SBDC Network, get all your PPP + EIDL funding questions answered and hear what the latest news is on these topics.

Webinar 3: E-COMMERCE OPTIMIZATION
(September 24, 2020 9:00am - 11:00am)
Postponed until later in September and presented by the Northern CA SBDC Network's Sierra location, it's time to make your website work for you and optimize it so it becomes a legitimate income source.

FREE STOREFRONT MERCHANDISING

​Attention San Francisco business owners! Need more compelling window displays to attract customers? Free help is here!
 
Retailers have been among the hardest hit by the pandemic. The San Francisco SBDC is now offering merchandising assistance to help improve the look of your windows and enhance your interior displays. SBDC Merchandising advisors can help you prepare compelling window displays that draw customer attention and result in sales. All advisory services will adhere to safety guidelines. Initial meetings will be done virtually via Zoom.
 
Don’t delay! Contact qian.wan@sfgov.org to request the free service today!

WHAT WOULD BRYCE DO?

Bryce's advice really does center on creating massive exposure with your target customers, and whether you use his "professional sports team" analogy or not, using video content can be the easiest way to showcase why people need to do business with you. Here is Bryce's personal "video gear checklist" to help you get started.

But, if you've always dreamed of crafting your own strategically-crafted marketing plan that let's you be 2-3 months ahead of the game, removing the sporadic nature of marketing AND you'd rather have Bryce do it, be sure to check out all that Bryce can do for you at his services website.

ONLINE DONE RIGHT: MANCHESTER CITY

Bryce loves watching the latest sports documentaries on all the streaming platforms, but one organization that stands out is Manchester City. They produce so much content, but ultimately, all they do is document what they're doing to keep fans and prospective fans updated. From coach pep talks to their latest gear, they take a fun approach to informing their loyal followers, be sure to check out time stamp 6:00  in the video above to see their communication machine reel in action.

FREE IN-DEPTH BIZ ADVICE

If you'd like detailed advice in areas such as HR, cash flow, rent negotiation, marketing, e-commerce, business plans, operations and more, then you have to check out your local SBDC. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours, including Marin County.

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We visited the Salinas region today to talk about advice, resources and tips to make your life as a small business owner that much easier. We stopped by to chat with Julio Gil at Central Coast Sign & Design who talked about a truly untapped opportunity so many business owners miss out on, while we toured the area to give you some tech + gear tips to help dial in your online presence so you can build your brand awareness.

Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.

AND thank you to Pitch Hub for the post production and video editing that makes our back end video logistics so much easier.

Time Stamps
0:55 YOUR HIDDEN OPPORTUNITY
3:03 INSTAGRAM REELS 101
3:36 #1 VIDEO MISTAKE
4:15 GEAR PICK: WIRELESS MICROPHONE
​4:59 INSTAGRAMMERS TO WATCH

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INSTAGRAM REELS 101 
Get in the routine of using Instagram's latest too, the REEL, which is a competitor to TikTok and is super similar to capture those moments that could be Story-worthy, but you want to have a slightly different take.

​The bonus is the exposure with this new tool, as our tests have generated 2x and 4x the amount of exposure of the same videos we've created as Stories. Here's a GREAT resource from Later.com that walks you through all the details. To watch some first, just head to your EXPLORE (magnifying glass) tab and you'll see them inserted with a film strip icon.

GEAR PICK: WIRELESS MICROPHONE
Super affordable, and fantastic audio are my first four words to describe this product, which many times are bulky and at least 2x the price of the $200 per microphone. Plus they come in white too for when you're wearing lighter-colored clothing. Still want to route the "lav" mic up your shirt, no problem, you can do that.

Here's our Amazon link to pick one up, or two if you're doing interviews. If you want to see our complete video gear list, click HERE for Bryce's solo vlogging set up.

INSTAGRAMMERS TO WATCH
We follow A LOT of small businesses so we can stay super tapped into what you're all up to around the world as well as Northern CA. We have three picks this week, all of which document their business in a way that gives you a peek into how they operate, giving viewers, fans and customers (current + future) a glimpse into how they can benefit from their latest innovations, expertise and thoughtfulness for providing the ultimate customer experience.

Here are their Insta links to see them in action or head to timestamp 4:59 above to watch some of our favorite posts and stories:
11th Hour Coffee + Hole Foods Vegan Donuts + H&H Fresh Fish Company

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Welcome to the August 12th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. PLUS, we have an exclusive interview with Jason Mayol of San Mateo Sports Nutrition on the new mindset every business owner needs.

Time Stamps
:59  EXPONENTIAL EXPOSURE
4:03  INSTAGRAM DONE RIGHT 
7:19  HR MADE EASY
8:23  YOU'RE BEING AUDITED
9:10  FREE BIZ ADVICE
​​
Want the PODCAST, tap/click HERE

SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz.

A very special thanks to our guest videographer, Gary @ GM Videography who shot and edited Bryce's San Mateo visit.

We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all, in this case they assembled the final logistics to frame up this edition.

EXPONENTIAL EXPOSURE
We paid a visit to Jason Mayol, Owner of San Mateo Sports Nutrition who gives every business the good news that there's a massive amount of opportunity just waiting there for any business owner who wants it. Thanks Jason, for sharing your always, "Half Full" mindset. Jason is also a master at Instagram, so he's part of our Online Finds this week, see below for the link.

INSTAGRAM DONE RIGHT
This week, we highlight  The Lumpia Company , Ventana Surfboards and San Mateo Sports Nutrition, each of which are 100% authentic on camera and allow their customers and potential customers to easily get to know and fall in love with them.

HR MADE EASY
First, sign up for Fortress and Flourish's e-newsletter, it's chock full of the latest HR news that you need to know. Their owner, Candice is a rockstar, so if you need individualized help, definitely reach out.

We also mention, Joy Hallof, the Queen of HR, here are two LINKS to some of the recent videos we've done with Joy who has audited and fine tuned a plethora of Bay Area businesses' HR programs.
Video 1: Intro to HR
Video 2: COVID-19 HR 101

Lastly, here's the phone number Santa Cruz County business owners can call to get answers to their HR issues, concerns and questions.

FREE BUSINESS ADVICE
Yeah, you heard Bryce right. Your local Small Business Development Center has an entire team that is well-versed in all business disciplines, from HR to lease negotiations and operations. Here are the links you're looking for:

Network of 17 Norcal SBDC's, Find Yours: ASKSBDC.com

Santa Cruz County's SBDC: SantaCruzSBDC.org

Monterey County's SBDC: CalCoastalSBDC.com

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