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We visited the Salinas region today to talk about advice, resources and tips to make your life as a small business owner that much easier. We stopped by to chat with Julio Gil at Central Coast Sign & Design who talked about a truly untapped opportunity so many business owners miss out on, while we toured the area to give you some tech + gear tips to help dial in your online presence so you can build your brand awareness.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
AND thank you to Pitch Hub for the post production and video editing that makes our back end video logistics so much easier.
0:55 YOUR HIDDEN OPPORTUNITY
3:03 INSTAGRAM REELS 101
3:36 #1 VIDEO MISTAKE
4:15 GEAR PICK: WIRELESS MICROPHONE
4:59 INSTAGRAMMERS TO WATCH
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INSTAGRAM REELS 101
Get in the routine of using Instagram's latest too, the REEL, which is a competitor to TikTok and is super similar to capture those moments that could be Story-worthy, but you want to have a slightly different take.
The bonus is the exposure with this new tool, as our tests have generated 2x and 4x the amount of exposure of the same videos we've created as Stories. Here's a GREAT resource from Later.com that walks you through all the details. To watch some first, just head to your EXPLORE (magnifying glass) tab and you'll see them inserted with a film strip icon.
GEAR PICK: WIRELESS MICROPHONE
Super affordable, and fantastic audio are my first four words to describe this product, which many times are bulky and at least 2x the price of the $200 per microphone. Plus they come in white too for when you're wearing lighter-colored clothing. Still want to route the "lav" mic up your shirt, no problem, you can do that.
Here's our Amazon link to pick one up, or two if you're doing interviews. If you want to see our complete video gear list, click HERE for Bryce's solo vlogging set up.
INSTAGRAMMERS TO WATCH
We follow A LOT of small businesses so we can stay super tapped into what you're all up to around the world as well as Northern CA. We have three picks this week, all of which document their business in a way that gives you a peek into how they operate, giving viewers, fans and customers (current + future) a glimpse into how they can benefit from their latest innovations, expertise and thoughtfulness for providing the ultimate customer experience.
Here are their Insta links to see them in action or head to timestamp 4:59 above to watch some of our favorite posts and stories:
11th Hour Coffee + Hole Foods Vegan Donuts + H&H Fresh Fish Company
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.