STOP PEOPLE'S CARS + ULTIMATE PARKLET + BIZ TO WATCH: COFFEE/BAGELS/BEER + PIVOT YOUR PRODUCT3/30/2021
(Tap/Click YouTube Icon To Subscribe) THE "I WANT TO GO THERE!" EPISODE The magic of hearing a potential customer say precisely that when they see your biz out in the wild is PURE GOLD! Packed into this episode are all sorts of resources to make it happen, from 3 ROCKSTAR BIZ OWNERS to the parklet experience commanding a $475/person pricetag + pivoting your popular products, it's all in this episode of Small Business-by-the-Bay. TIME STAMPS 0:33 Get Customers Out of Their Cars 1:19 The Ultimate Parklet 3:16 Business Owner to Watch: Red Whale Coffee 4:02 Business Owner to Watch: Boichik Bagels 5:03 Business Owner to Watch: Humble Sea Brewing Co. 5:46 Cash + Coffee Update 6:11 Help Me, Help Small Biz Video Series 7:02 Webinar Watch: Pivot Your Popular Products Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.   I read A LOT and this week, this article DEFINITELY caught my eye. Here's this week's headline from the SF Chronicle to keep you in the know.  GET VIDEO RELEASES + RESOURCES IN YOUR INBOX  I follow just over 3K Greater Bay Area small businesses on Instagram and these three business owners are grabbing headlines and have built tremendous followings with their fans and customers:  I love hearing from Red Whale Coffee Owner, Sean Boyd as he really takes you behind the scenes of his operation and the whole whale-theme of their brand is just plain fun to watch and follow along, definitely looking forward to their Insta LIVES.  WOW, Boichik Bagels of Berkeley just received the PR gold mine that is the New York Times, check out the article below, but bring a book if you visit, the line may very well wrap around the block...congratulations Emily!   These three rock star owners of Humble Sea Brewing Co., Frank, Nick and Taylor just keep growing their footprint as the CA brewery to watch. We interviewed them a couple months into the shelter in place to hear about their pivot to e-commerce...it's quite a story. Definitely check out our SUPER COOL zoom interview (we think it's the coolest you'll ever see) and tap the link to read SFGate.com's article below too!   NEED THAT MARKETING PLAN YOU'VE DREAMED OF?  Here's a little clip from our CASH + COFFEE debut at Midtown Surf Shop + Coffee Bar, where we got some local business owners their caffeine fix. Big announcement, we're headed to Monterey County next, stay tuned for the coffee location!  SUPER PUMPED to be launching this LinkedIn-only video series next week. I'll be taking viewers behind the scenes as I start my mission of helping even more Bay Area biz owners not reinvent the wheel and take on 2021. This "Built In Public" interactive series will take you behind the scenes in my mission to help, I just need you to watch, lend your 2 cents + just plain keep me accountable as I squeeze this into my day job. Time is of the essence, so LET'S GO!  This week's webinar that needs to be on your radar is courtesy of the Norcal SBDC whose website hosts all the webinars from across Northern CA, it's super robust to say the least and covers so many areas of business. BUT this week's pick is all about pivoting via a popular product that you think could be your ticket to expediting your financial comeback from 2020. Just tap the graphic below, but hurry, there are only 30 spots available:     (Tap/Click YouTube Icon To Subscribe) Are you continuing to do what you've always done? Very few businesses can get away with this, so this episode is PACKED with news, trends and updates to keep you motivated to stay relevant and fresh in your target customers' eyes. From how to sell on social media to #sbdcday and our Cash + Coffee debut announcement, it's all in this week's show. TIME STAMPS 1:02 Cash + Coffee Debut Announcement 1:29 #SBDCDay - Special Clip 2:50 Small Businesses To Watch Who Have Awesome Photos 3:57 iPhone Photography Tip from Brant Schenk 5:25 Food Business Trends 6:02 How to Sell On Social Media Walkthrough Resource 7:28 Hot Small Business Headlines For The Bay Area Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.   We're excited to announce that the Midtown Surf Shop + Coffee Bar in Santa Cruz is the location hosting the debut of our Cash + Coffee program. We're purchasing $100 in coffee where the first 20 local business owners to stop in, will get $5 towards their coffee, so they can get fired up with caffeine to take on the day + go BIG with their business. GET VIDEO RELEASES + RESOURCES IN YOUR INBOX  On Wednesday, 3/17/21, it will be National #SBDCDay, celebrating 41 years of helping local business owners across the United States. We have 19 across the Greater Bay Area and Monterey County. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center. And if doing business in Monterey County, follow the link, but there are 18 spread across Norcal so tap AskSBDC.com to find yours. Here's the quick video we created to help celebrate...  I follow just over 3K Greater Bay Area small businesses on Instagram and these five business owners are using photography in a BIG way to grab the attention of their fans and customers:      NEED THAT MARKETING PLAN YOU'VE DREAMED OF? PHOTOGRAPHY TIPS FOR IPHONE  Award-winning photographer, Brant Schenk gave us two quick and easy tips to take your iphone photography up a notch so you can stop the scroll. Check out the 3:57 time stamp in the full episode video at the top to grab them and watch the screen shot to see how to do it.     Here are two resources from one of our favorite resources, Later.com, who developed an Instagram-specific e-commerce step-by-step walkthrough of 8 ways to sell on the platform as well as a detailed guide for doing the same on Pinterest, TikTok and Facebook. Be sure to subscribe to their e-newsletters and check out their app too.  I read A LOT and this week, these three articles caught my eye. Thank you to the Santa Cruz Sentinel + SF Eater for supplying this week's headlines to keep you in the know.   Check out this pay-it-forward campaign from this neighborhood of womenpreneurs in Midtown Santa Cruz. Headed up by Maggie of Maggie's Place, this is a super cool way to help benefit all sorts of local small businesses as well as their employees.       
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LIGHT THE FIRE INSIDE YOU: Here comes the red tier! Remember that fire that burned inside you when you first opened your doors some time ago...now is the time to pull out all the stops so this episode is filled with RESOURCES TO HELP you. Chances are debt is stacked against you + it's time to make that comeback to get yourself in a good place here in 2021.
Special thanks to the East Bay Times and SF Chronicle for our Hot Headlines PLUS @sc.bread_boy for demonstrating the fire that burns inside small business owners, like a RED HOT oven that never seems to switch off! TIME STAMPS 0:30 Motivation to Light Your Small Business Fire 2:27 Financial Focus: PPP, CA Relief Grant + More 3:16 Businesses To Watch 4:49 Cash + Coffee Update 5:35 Hot Headlines to Keep You In the Know Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. 
It seems to me like a ton of businesses are so far into debt, that there are two focuses now. First is to make the amount of income from back in 2019 to claw your way back to sustainability and second, to grab as many grants as possible from all the different sources out there. So with that said, here are some important updates, just tap the images below, but ASKSBDC.com will host weekly Wednesday webinars where you can ask your specific question and get a live answer:
With four new rounds of funding for this grant program, you'll want to find out how you can access these funds since many were waitlisted for the first two rounds. Lots of key dates to keep in mind so be sure to tap HERE for details.
The PPP option is definitely to be recognized as a priority due to the forgiveness option, and with the new administration there are new options that are more small business-friendly that cater to those with 20 employees or less. Tap HERE to find out more as the month of March is a key time period for this funding source.
Specifically created for black and minority owned business owners, this $10,000 Back2Business grant program is for those businesses with 10 employees or less. Deadlines are approaching here in March, so follow this link to find out more. Don't forget to learn about the Inclusivity Project that will help 1,000 black-owned businesses with mentorship and funding, find out more HERE.
GET VIDEO RELEASES + RESOURCES IN YOUR INBOX
As I mention in this episode, this week's list of business owners is switching up to include our region's visitors bureaus who many times work on small budgets and do a whole lot with just a little. Attracting 10's of thousands and 100's of thousands of people to a destination isn't easy so check out the bureaus listed below to see what they do to catch trip planning consumers' eyes.
VISIT MARIN VISIT NAPA VALLEY VISIT MONTEREY COUNTY VISIT SANTA CRUZ COUNTY VISIT SAN MATEO COUNTY + SILICON VALLEY
NEED THAT MARKETING PLAN YOU'VE DREAMED OF?
We'll be releasing the name of our first coffee shop shortly, but we're super excited to announce that we're bringing on our good friend Larry Hebert of Larry Hebert Consulting to double our investment in this program, so get ready to get caffeinated!
I read A LOT and this week, these three articles caught my eye. Thank you to the East Bay Times + SF Chronicle for supplying this week's headlines to keep you in the know.
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