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LIGHT THE FIRE INSIDE YOU: Here comes the red tier! Remember that fire that burned inside you when you first opened your doors some time ago...now is the time to pull out all the stops so this episode is filled with RESOURCES TO HELP you. Chances are debt is stacked against you + it's time to make that comeback to get yourself in a good place here in 2021.
Special thanks to the East Bay Times and SF Chronicle for our Hot Headlines PLUS @sc.bread_boy for demonstrating the fire that burns inside small business owners, like a RED HOT oven that never seems to switch off!
0:30 Motivation to Light Your Small Business Fire
2:27 Financial Focus: PPP, CA Relief Grant + More
3:16 Businesses To Watch
4:49 Cash + Coffee Update
5:35 Hot Headlines to Keep You In the Know
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
It seems to me like a ton of businesses are so far into debt, that there are two focuses now. First is to make the amount of income from back in 2019 to claw your way back to sustainability and second, to grab as many grants as possible from all the different sources out there. So with that said, here are some important updates, just tap the images below, but ASKSBDC.com will host weekly Wednesday webinars where you can ask your specific question and get a live answer:
With four new rounds of funding for this grant program, you'll want to find out how you can access these funds since many were waitlisted for the first two rounds. Lots of key dates to keep in mind so be sure to tap HERE for details.
The PPP option is definitely to be recognized as a priority due to the forgiveness option, and with the new administration there are new options that are more small business-friendly that cater to those with 20 employees or less. Tap HERE to find out more as the month of March is a key time period for this funding source.
Specifically created for black and minority owned business owners, this $10,000 Back2Business grant program is for those businesses with 10 employees or less. Deadlines are approaching here in March, so follow this link to find out more. Don't forget to learn about the Inclusivity Project that will help 1,000 black-owned businesses with mentorship and funding, find out more HERE.
GET VIDEO RELEASES + RESOURCES IN YOUR INBOX
As I mention in this episode, this week's list of business owners is switching up to include our region's visitors bureaus who many times work on small budgets and do a whole lot with just a little. Attracting 10's of thousands and 100's of thousands of people to a destination isn't easy so check out the bureaus listed below to see what they do to catch trip planning consumers' eyes.
VISIT NAPA VALLEY
VISIT MONTEREY COUNTY
VISIT SANTA CRUZ COUNTY
VISIT SAN MATEO COUNTY + SILICON VALLEY
NEED THAT MARKETING PLAN YOU'VE DREAMED OF?
We'll be releasing the name of our first coffee shop shortly, but we're super excited to announce that we're bringing on our good friend Larry Hebert of Larry Hebert Consulting to double our investment in this program, so get ready to get caffeinated!
I read A LOT and this week, these three articles caught my eye. Thank you to the East Bay Times + SF Chronicle for supplying this week's headlines to keep you in the know.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.