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OPPORTUNITY IS KNOCKING FOR LOCAL BIZ OWNERS RIGHT NOW: The fact is the local business landscape has been shaken to its core, but out of that comes unexpected chances to make 2021 your breakout year. From how to shake your lease + purchase your DREAM location to infusing just a little creativity to get all EYES ON YOU, this episode focuses on the headlines, business owners to watch and resources waiting for you to take action and go BIG!
0:38 CALL FOR COFFEE SHOW NOMINATIONS
1:14 CALL FOR SOLOPRENEURS TO FEATURE
1:46 SMALL BUSINESS OWNERS TO WATCH
4:03 WEBINARS TO WATCH
5:57 HOT HEADLINES TO KEEP YOU IN THE KNOW
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
Welcome to our official announcement of our "CASH + COFFEE" program where each month, we choose a different coffee shop to infuse some cash and let some local business owners get some free coffee to fire up their day and go BIG. We're always on the lookout for coffee shops to support so just message Bryce with your coffee house pick in your area...from Marin to Monterey, we're taking your nominations now.
NOMINATE A SOLOPRENEUR
Know a solopreneur that hustles hard and makes BIG things happen for them and their business? We want to hear about them, so be sure to let Bryce know who they are so we can potentially reach out and feature them on the show.
In this episode, we have two standout business owners to share with you. First there's Ippuku of Berkeley whose innovate short videos on their Instagram profile showcase their creativity both in and out of the kitchen...it's just plain different, so be sure to check them out.
Next up is Jim Ockert of Khakis of Carmel located in downtown Carmel-by-the-Sea. His regular video wardrobe walkthroughs give every fashion-conscious customer a detailed view of the latest fashions. From materials and color to origins of their pieces, every detail is included to give customers a reason to want their beautiful clothing.
NEED THAT MARKETING PLAN YOU'VE DREAMED OF?
GET VIDEO RELEASES + RESOURCES IN YOUR INBOX
I read A LOT and this week, these three articles caught my eye. Thank you to the Mercury News + Palo Alto Online + SF Eater for supplying this weeks headlines to keep you in the know.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.