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The last 10 months were immensely challenging for generations that haven't grown up with technology embedded in their DNA, but that can also be an advantage. We break down the opportunity that few generations realize is sitting in front of them PLUS our HOT HEADLINES + businesses you need to be watching are profiled for some creative inspiration.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
0:31 WHICH GENERATION HAS THE BIGGEST ADVANTAGE?
1:34 HOT HEADLINES TO KEEP YOU IN THE KNOW
6:34 HOW CAN ALL GENERATIONS BE SUCCESSFUL
8:39 BUSINESSES TO WATCH
THE BATTLE OF THE AGES
This episode's theme is about the various generations competing against each other. As seasoned business owners see younger, 30-somethings entering their local space as competition that use social media and e-commerce with much effort or cost, many have been left wondering if they can compete. Many don't realize that they still have the advantage of experience and if they're able to surround themselves with those younger generations through their employee base and/or collaborations and strategic partnerships, they could create a DEFINITE competitive advantage.
With all that said, the older generations may not be able to build a website or e-commerce platform overnight by themselves, it may cost $6,000 to have someone do it over several months. So the #1 resource I recommend that every small business owner do, no matter what level of tech savviness, is reach out to their local Small Business Development Center for 100% free assistance on all of these tech-focused hurdles. Advisor teams specialize in these subjects and will guide you through the process every step of the way with all the variables you have in mind.
Santa Cruz County Small Business Development Center + Monterey County SBDC + SBDC Northern CA: AskSBDC.com
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HOT HEADLINES TO KEEP YOU IN THE KNOW
I read A LOT each week, here are just a few of the headlines that are noteworthy. Be sure to watch this section of the video embedded above since I dive into their implications and opportunities they each present.
Thank you to the following publications for publishing these informative articles:
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BAY AREA BUSINESSES TO WATCH
I'm always on the look out for businesses that are doing things right. Those who are strategically taking on running their business really do stand out to me, so here are a few Instagram accounts that should be on your radar:
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.