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Sitting on massive debt, applying for financial aid or just needing to plan your 2021 strategy to make your comeback? Here's the trailer for our FINANCIAL HEALTH episode created specifically for Bay Area small business owners wanting to get their financial health back as fast as possible. I've curated quite a few funding options plus some stellar ways in which to take control of your business + its finances here in the New Year...I'm focused on helping make you #bayareasmallbizstrong - LET'S GO!
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
1:13 #BayAreaSmallBizStrong STATE OF SMALL BIZ
2:46 FINANCIAL AID OPTIONS
6:19 HOW TO KEEP YOUR CASH
7:28 #1 THING EVERY BIZ NEEDS IN 2021
FINANCIAL FUNDING OPTIONS
Looking for some options? From PPP 2.0 to non-governmental options, we have a few that you should take a closer look at below.
- Bar Stool Sports Fund -
So far, it looks like a couple Bay Area businesses have been accepted into this fund that is set to pay business owners' expenses each month until they're back on their feet. You need to apply, but check out this video as the Tadich Grill in San Francisco was given the great news! With celebrities, athletes and the general public funding this initiative along with Bar Stool Sports, they're now raised more than $25 Million to go to America's small businesses. APPLY HERE
- PPP 2.0 -
The best way to stay on top of this ever-changing option, is to sit in on the Norcal SBDC's weekly calls that let you ask specific questions. You can always call into your local SBDC too, or head to ASKSBDC.com or call 1-833-ASK-SBDC.
- CA RELIEF GRANTS -
The first round just closed last week, but not to worry, there's a 2nd round and it's NOT first come, first served. Here's the link to find out more from the SBDC, an official partner of CA's Relief Fund Program. If you want to get alerts directly from the state of CA, click HERE, and read the alerts atop the page to be notified when new information is released about the program.
- SHUTTERED VENUE GRANTS -
If you're situated in the live events space, you've probably been hit hard, so here's an option to access funding via the SBA. HERE are the details.
- RURAL SMALL BUSINESS RELIEF -
On January 26th, the next round of applications opens for those in rural areas of our region. Lowes is funding this initiative and it might be perfect for you, HERE are the details.
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LARRY'S CASH FLOW / P&L PROJECTION TOOL
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The Cash Flow King, Larry Hebert of Larry Hebert Consulting, has let us get our hands on his latest edition of his cash flow and P+L projection tool that will literally help you see financial hurdles weeks/months in advance. This is a tried and true way to stay on top of your finances...we recommend you make a habit of logging your financials at least weekly, if not daily to not miss a beat and be financial healthy from now on. Here's the financial tool below, just download and watch the video above for a walkthrough Larry recorded earlier on during Covid.
IT'S TIME TO PLAN FOR 2021
As we mentioned in this week's episode, it is 100% IMPERATIVE that you have a plan for 2021. An overall game plan, business plan, financial plan, marketing plan and anything else you need to make it through this year. Sporadic and random efforts with no real guidance or structure will likely take you to a place you certainly don't want to go, so be sure and access the resources below:
- BUSINESS PLAN -
Meet Keith Holtaway, our region's premier small business consultant who is best known for being the Founder of Pizza My Heart, but has since helped hundreds + hundreds of small businesses thrive + survive. Everything that he mentions about the 1-Page Lean Canvas process in this video can be found HERE in the "Lean Planning" section. It's a 1-page process that easily allows you to lay everything out and process your game plan.
- MARKETING PLAN -
As a marketing strategist, I like to keep things simple and that's why I always walk business owners through the streamlined process of creating a marketing game plan. Here's a quick video that talks you through the framework. Need to tap into those creative juices, I recommend unplugging and focusing on where you can go to get in front of the densest gathering of your target customers. If you need help, that's my thing, so check out my service page if you need to take things to new levels to compete with your local landscape and get your customers stopping in to see you online or offline.
- FOOD-SPECIFIC GAME PLAN -
Our last episode featured all things food business, including a spotlight on the Northern CA SBDC Restaurant Program that is a fully-loaded, comprehensive FREE resource for any food business at any stage in their business journey. This program is definitely worth a look and here's the video profile:
- OVERALL BUSINESS HELP -
Heard of the SBDC in your region? If you haven't, it's time to check them out as they're the ultimate resource for anything related to your business. They provide in-depth 1-on-1 help with HR, cash flow, sales, business planning, exit strategy, lease re-negotiation, e-commerce, social media, marketing and everything else with the exception of legal. Here's how to get in touch and apply for this FREE help from the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
- WEBINARS ON ANY TOPIC -
Ok, stop what you're doing, here's the ultimate resource to find webinars for just about every hot topic that you're trying to solve or create for your business. From taking your business online to knowing how to navigate federal funding, they have you covered. The bonus is that this resource is localized and you'll be able to chat with a real person to get your questions answered.
Enter the Norcal Small Business Development Center or NorCalSBDC.org where you can find webinars put on by the 18 Centers from Redding to Santa Cruz. And if you can't make one due to scheduling conflicts, be sure to check their On-Demand website at Learn.NorCalSBDC.org to access all their recent, pre-recorded webinars.
NEED THAT MARKETING PLAN YOU'VE ALWAYS DREAMED OF?
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.