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Welcome to the July 27th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. PLUS, we have an exclusive interview with Jeff White of KRML FM 94.7 on the new mindset every business owner needs.

Time Stamps
1:17 MINDSET CHANGE-UP
5:44 SMALL BUSINESS EVOLUTION
7:20 THE MARKETING SECRET
8:14 ROCKSTAR BUSINESS ADVICE
10:50 YOUTUBERS TO WATCH
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SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz.

We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.

​WATCH ENTIRE "EVOLVE" SHORT FILM

FINANCIAL YOUTUBERS TO WATCH

This first video set is from our own go-to cash flow and operations rock star, Larry Hebert, who has helped hundreds of local  business owners throughout our region. Below Larry, is JJ The CPA who literally releases videos as news breaks...definitely worth a "subscribe" and bell tap.

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Welcome to the July 21ST, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.

Time Stamps
0:40 TOURISM MARKETING TIP
1:47 ADVERTISE TO TOURIST DESTINATION VISITORS
4:36 LEGALITIES OF RE-OPENING
5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE
​
Want the PODCAST, tap/click HERE

​SPECIAL THANKS
The Santa Cruz Small Business Development Center provides FREE in-depth business advice across Northern California, including their office In Santa Cruz.

We've now partnered with a local video editing service, Pitch Hub, who provides comprehensive, affordable video services. Turnkey in nature, they do it all.

#1 TOURISM MARKETING TIP
Filmed back in February 2020, our advice to Segway Tours Monterey and just about any tourism-based business, still stands. Creating that marquee, immersive video can repurposed in so many ways. In this video, we tell you how and where to post it...take a look at the full video here:

​EVENT PICK: LIABILITIES OF RE-OPENING
Even if you're not a tourism-based business, this webinar still applies as rules and regulations regarding opening your doors to the public are ever-changing. On July 28th, our Presenting Sponsor + good friends at the Santa Cruz SBDC are hosting this EVENT.

CASH FLOW TOOL
Our good friend, Larry Hebert has created a super-user-friendly cash management tool to help you navigate Covid-19 in the positive. But don't stop there, this is for every day cash flow management of your business. Download the spreadsheet below, where all the formulas and cells are automated. Watch the video below to get a full run down of how to use it.

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​Market conditions are changing by the day, but when it comes to my #1 tip for tourism-based businesses, developing a quick, succinct "about us" video that immerses visitors in the experience that you offer is essential. In this video, I walk through how just one video can really work hard for you, in all the places that drive your calls, emails and messages to sign up or visit your business.

Filmed pre-Covid in February 2020, everything that we shared with Segway Tours Monterey definitely still apply. If you're surrounded by intriguing shopping, dining and experiential options for visitors, it's a must do project to visually get your experience in front of them as they're planning their visit.

​If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode!

Find Bryce Online
instagram.com/rootgroupmktg
facebook.com/rootgroupmktg
linkedin.com/in/bryceroot

And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.

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Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.

Time Stamps
:35 EIDL FINE PRINT
1:45 CRISIS MANAGEMENT 101 
4:40 SF RENT REALITY
8:27 INSTA VIDEO TIP​
10:41 FREE E-COMMERCE SITES
11:11 KEEP YOUR CASH 

Want the PODCAST, tap/click HERE

EIDL FINE PRINT
Watch the full video from

FREE E-COMMERCE SITES
If your a Santa Cruz business, you're in luck, here's a free service, Get Virtual, created and run by UC Santa Cruz students who will build your e-commerce website for free. Be sure and hurry, to claim your spot in the queue and qualify.

KEEP YOUR CASH
Our good friend, Larry Hebert has created a super-user-friendly cash management tool to help you navigate Covid-19 in the positive. But don't stop there, this is for every day cash flow management of your business. Download the spreadsheet below, where all the formulas and cells are automated. Watch the video below to get a full run down of how to use it.

​If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode!

Find Bryce Online
instagram.com/rootgroupmktg
facebook.com/rootgroupmktg
linkedin.com/in/bryceroot

And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.

​GET VIDEO RELEASES + RESOURCES IN YOUR INBOX

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Welcome to the July 3rd, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.

Time Stamps
:59 Collaborations 101
2:10 Rent Relief and Rent Negotiation Help
3:06 Business Owner Interview
5:30 Google My Business Messaging Tech Tip ​
7:01 Event Picks

Want the PODCAST, tap/click HERE

COLLABORATIONS 101
As we mention in the video, we love strategic partnerships and collaborations since their hugely cost effective since many of them are free. Keep in mind these are real relationships so be sure to nurture them. Here's an additional link to a more detailed video on collabs:

LEASE RE-NEGOTIATION
We brought up the fact that there's a growing number of landlords beginning to challenge the moratoriums on Covid rent relief and evictions. Here are two articles that go into the details:
MALL OWNER SUES CHAINS
MERCHANTS FEEL RENT SQUEEZE
FIND YOUR SBDC TO GET FREE LEASE NEGOTIATION HELP

EVENT PICKS​
Our event picks come in the form of webinars these days, which does allow any business owner to tap into resources that normally could have been out of reach, here are the two that we mentioned:

July 9th - Retails + Restaurant Lease Negotiations 

M/W/F 10:30am Small Business Covid-19  Updates

​If you enjoyed the video, tap the YouTube icon above to be notified every time we release a new vlog episode!

Find Bryce Online
instagram.com/rootgroupmktg
facebook.com/rootgroupmktg
linkedin.com/in/bryceroot

And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.

​GET VIDEO RELEASES + RESOURCES IN YOUR INBOX