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THE "I WANT TO GO THERE!" EPISODE
The magic of hearing a potential customer say precisely that when they see your biz out in the wild is PURE GOLD! Packed into this episode are all sorts of resources to make it happen, from 3 ROCKSTAR BIZ OWNERS to the parklet experience commanding a $475/person pricetag + pivoting your popular products, it's all in this episode of Small Business-by-the-Bay.
0:33 Get Customers Out of Their Cars
1:19 The Ultimate Parklet
3:16 Business Owner to Watch: Red Whale Coffee
4:02 Business Owner to Watch: Boichik Bagels
5:03 Business Owner to Watch: Humble Sea Brewing Co.
5:46 Cash + Coffee Update
6:11 Help Me, Help Small Biz Video Series
7:02 Webinar Watch: Pivot Your Popular Products
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
I read A LOT and this week, this article DEFINITELY caught my eye. Here's this week's headline from the SF Chronicle to keep you in the know.
GET VIDEO RELEASES + RESOURCES IN YOUR INBOX
I follow just over 3K Greater Bay Area small businesses on Instagram and these three business owners are grabbing headlines and have built tremendous followings with their fans and customers:
I love hearing from Red Whale Coffee Owner, Sean Boyd as he really takes you behind the scenes of his operation and the whole whale-theme of their brand is just plain fun to watch and follow along, definitely looking forward to their Insta LIVES.
WOW, Boichik Bagels of Berkeley just received the PR gold mine that is the New York Times, check out the article below, but bring a book if you visit, the line may very well wrap around the block...congratulations Emily!
These three rock star owners of Humble Sea Brewing Co., Frank, Nick and Taylor just keep growing their footprint as the CA brewery to watch. We interviewed them a couple months into the shelter in place to hear about their pivot to e-commerce...it's quite a story. Definitely check out our SUPER COOL zoom interview (we think it's the coolest you'll ever see) and tap the link to read SFGate.com's article below too!
NEED THAT MARKETING PLAN YOU'VE DREAMED OF?
Here's a little clip from our CASH + COFFEE debut at Midtown Surf Shop + Coffee Bar, where we got some local business owners their caffeine fix. Big announcement, we're headed to Monterey County next, stay tuned for the coffee location!
SUPER PUMPED to be launching this LinkedIn-only video series next week. I'll be taking viewers behind the scenes as I start my mission of helping even more Bay Area biz owners not reinvent the wheel and take on 2021. This "Built In Public" interactive series will take you behind the scenes in my mission to help, I just need you to watch, lend your 2 cents + just plain keep me accountable as I squeeze this into my day job. Time is of the essence, so LET'S GO!
This week's webinar that needs to be on your radar is courtesy of the Norcal SBDC whose website hosts all the webinars from across Northern CA, it's super robust to say the least and covers so many areas of business. BUT this week's pick is all about pivoting via a popular product that you think could be your ticket to expediting your financial comeback from 2020. Just tap the graphic below, but hurry, there are only 30 spots available:
WANT MORE VIDEOS, HERE ARE SOME FROM OUR VLOGS PAGE
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.