CASH & COFFEE DEBUTS + #SBDCDAY + BIZ'S 2 WATCH + HOT HEADLINES + iPHONE PHOTOGRAPHY TIP + SELL ON SOCIAL + FOOD BIZ TRENDS
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Are you continuing to do what you've always done? Very few businesses can get away with this, so this episode is PACKED with news, trends and updates to keep you motivated to stay relevant and fresh in your target customers' eyes. From how to sell on social media to #sbdcday and our Cash + Coffee debut announcement, it's all in this week's show.
1:02 Cash + Coffee Debut Announcement
1:29 #SBDCDay - Special Clip
2:50 Small Businesses To Watch Who Have Awesome Photos
3:57 iPhone Photography Tip from Brant Schenk
5:25 Food Business Trends
6:02 How to Sell On Social Media Walkthrough Resource
7:28 Hot Small Business Headlines For The Bay Area
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
We're excited to announce that the Midtown Surf Shop + Coffee Bar in Santa Cruz is the location hosting the debut of our Cash + Coffee program. We're purchasing $100 in coffee where the first 20 local business owners to stop in, will get $5 towards their coffee, so they can get fired up with caffeine to take on the day + go BIG with their business.
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On Wednesday, 3/17/21, it will be National #SBDCDay, celebrating 41 years of helping local business owners across the United States. We have 19 across the Greater Bay Area and Monterey County. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center. And if doing business in Monterey County, follow the link, but there are 18 spread across Norcal so tap AskSBDC.com to find yours. Here's the quick video we created to help celebrate...
I follow just over 3K Greater Bay Area small businesses on Instagram and these five business owners are using photography in a BIG way to grab the attention of their fans and customers:
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PHOTOGRAPHY TIPS FOR IPHONE
Award-winning photographer, Brant Schenk gave us two quick and easy tips to take your iphone photography up a notch so you can stop the scroll. Check out the 3:57 time stamp in the full episode video at the top to grab them and watch the screen shot to see how to do it.
Here are two resources from one of our favorite resources, Later.com, who developed an Instagram-specific e-commerce step-by-step walkthrough of 8 ways to sell on the platform as well as a detailed guide for doing the same on Pinterest, TikTok and Facebook. Be sure to subscribe to their e-newsletters and check out their app too.
I read A LOT and this week, these three articles caught my eye. Thank you to the Santa Cruz Sentinel + SF Eater for supplying this week's headlines to keep you in the know.
Check out this pay-it-forward campaign from this neighborhood of womenpreneurs in Midtown Santa Cruz. Headed up by Maggie of Maggie's Place, this is a super cool way to help benefit all sorts of local small businesses as well as their employees.
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I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.