TOP 10 MARKETING FRUSTRATIONS SOLVED + EASILY CREATE YOUR COVID BUSINESS AND MARKETING PLAN VERSIONS A, B + C
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The unpredictable nature of doing business in 2020 is obvious, but I want to ensure you're taking a STRATEGIC APPROACH to your business and its ever-important marketing that basically determines your online + offline customer flow. I know marketing can be a headache, we even list out our TOP 10 frustrations, but we also provide the 1-way along with resources to minimize all of them + an easy 1-PAGE strategic business plan process to ready your business for anything that comes your way.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
0:57 TOP 10 MARKETING FRUSTRATIONS
2:28 HOW TO FIX ALL YOUR MARKETING FRUSTRATIONS
3:12 HOW TO EASILY CREATE YOUR COVID BUSINESS PLAN
4:31 YOUR COMPLETE MARKETING PLAN WALK THROUGH
HOW TO CREATE A 1-PAGE COVID BUSINESS PLAN
Meet Keith Holtaway, our region's premier small business consultant who is best known for being the Founder of Pizza My Heart, but has since helped hundreds + hundreds of small businesses thrive + survive. Everything that he mentions about the 1-Page Lean Canvas process in this video can be found HERE in the "Lean Planning" section.
HOW TO CREATE YOUR MARKETING PLAN
If You're Serious About The Process, Watch This One First On Developing Your Target Customers...
If You're Already Dialed in the Target Customer Department, Then Watch This Video Below + Read the Caption Below Too...
Ok, so you have your business plans, A, B and possibly C all set. It's time to craft your marketing plan to help achieve those business goals you've developed. While this video was recorded in late 2017, obviously way before COVID, all of the principles still apply as to how to create your plan for whatever time period you need to map out. Remember, the principles don't change, but it's the creativity + strategy to catch your target customers' attention that changes by the week right now.
Below, you'll find the "Marketing Tracker" to download, which allows you to plug in all the fantastically-creative strategies you've dreamed up. If you need some assistance in this department, whether you need that ultra-creative thought or completely want to revamp your marketing program from scratch, just let me know...that's what I do, day in and day out for local businesses.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.