EMPLOYEE COVID RESOURCE + HOLIDAY HOW-TO WEBINARS + HOW TO KEEP YOUR DOORS OPEN + SCALE YOUR BIZ DURING COVID + HOLIDAY MARKETING STRATEGY
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It's holiday preparation crunch time, this episode is loaded with ways to succeed during the five weeks from Thanksgiving to Christmas. If you're Q4 projections are questionable, you better watch this episode! PLUS we interview Steb Montez of Nacho BizNess on their secrets to scaling their small business during Covid PLUS a peek under the hood of their viral Instagram profile.
We also spend some time in downtown Carmel-by-the-Sea to talk with NitroCycle, a mobile coffee shop that travels the entire Monterey Peninsula each and every day, to hear about his conversations and observations as to what's ACTUALLY working when it comes to keeping your doors open as well as his advice on what should be part of your holiday game plan.
AND we have 3 webinars to watch, two for holiday and one is part 1 of a 10 webinar series on how to start a food business! PLUS, we even include the ultimate resource for making your HR headaches disappear including a user-friendly video series on how to handle an employee that comes down with Covid-19 from Fortress & Flourish.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
0:57 HOW TO HANDLE EMPLOYEE COVID CASES
1:34 INTERVIEW W/ NITROCYCLE:
SMALL BUSINESS SURVIVAL + PIVOT CASE STUDY
4:36 HOLIDAY MARKETING + FOOD BIZ WEBINARS
5:51 INTERVIEW W/ NACHO BIZNESS:
HOW TO SCALE YOUR BUSINESS DURING COVID
11:53 HOLIDAY MARKETING STRATEGY
EMPLOYEE COVID CASE MANAGEMENT
Meet Candice Elliott, Owner of Fortress and Flourish, who has an entire video series filled with resources to help you navigate the inevitable scenario where an employee comes down with Covid. There's a lot to plan for, but Candice lays it all out for you.
WEBINARS TO WATCH
Needing to spruce up your e-commerce and social media selling plan, here are two webinars to get you ready. AND if you want to pivot or start that side-gig, food business, here's the first of a ten-webinar series focused on taking you through the steps to make it happen!
HOLIDAY MARKETING STRATEGY
Ready for the most unpredictable holiday season ever? Be sure to watch the segment in this episode at time stamp 11:53 to get Bryce Root's "Top 3 Tips" to make it through successfully and unscathed. Tip #1 is all about planning and yes you definitely need to have "Plan B" as well as "C" and maybe even "D" ready.
Here's the link to Bryce's recent vlog episode where he walks you through the dynamics of creating a marketing plan, which is this case, you'll just create one for the 5-week period from Thanksgiving week through Christmas week as well as the time before and after the holiday season.
Need some help with that plan, here's a link to Bryce's "Services" website that's loaded with options from marketing plans and branding to how to get started with video.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.