PROPOSITION 15 + HOLIDAY MARKETING FOR 2.5 MONTHS? + HOW TO APPROACH YOUR ONLINE PRESENCE DIFFERENTLY + WEBINARS FOR Q4/HOLIDAY/2021 PLANNING
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The bad news is that Prop 15 passing may mean a rent increase + Amazon just made the holiday marketing season 2.5 months rather than 5 weeks. The good news is that we have lots of resources to prepare you for all of this not so great news. Tune in as we cover lots of topics to make your Q4, holiday season as well as your 2021 planning just that much easier as you navigate what will be one of the most unpredictabel Q4's ever!
Watch as Yoso Wellness Spa + Home/Work + San Mateo Sports Nutrition + Botanic and Luxe give you some ideas on how to up your online holiday game too!
To watch the full episode and access all the links and resources we mention, visit our VLOGS page, but be sure to use our SITE SEARCH to find interviews, How-To's, and resources on any business or marketing subject you're curious about.
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
0:58 WHAT PROP 15 MEANS FOR SMALL BIZ OWNERS
1:43 WHY IS HOLIDAY NOW 2.5 MONTHS LONG?
2:35 HOW TO APPROACH SOCIAL ACCORDING TO GUY KAWASAKI
3:15 HOW TO MAKE YOUR HOLIDAY SOCIAL STAND OUT, HERE ARE SOME GREAT, LOCAL EXAMPLES
6:14 WEBINAR WATCH: HOLIDAY/Q4/2021 PLANNING
Every small business owner with a triple net lease needs to have Proposition 15 on their radars because if it passes, it will trigger commercial property owners' property tax reassessment from as early as 1978. And beginning in 2022, you very well might be shouldering a portion of that increase if your landlord purchased the property over the last 3-4 decades when Proposition 13 originally was voted into existence.
If you're in retail, you're probably used to 5 or so weeks from Thanksgiving to Christmas, where holiday shopping is all that you live and breathe. Thanks to Amazon, who postponed their Prime Day(s) until this past week in mid-October, they've basically launched the holiday marketing time period so small businesses are now battling big box marketing budgets for the next 2.5 months. Not only that, shoppers have in some cases realized savings by not shopping so much as well as their shopping habits of just going online have skyrocketed.
It's time for you to pull out all the stops and ensure your holiday game plan is ready for anything as we enter what will surely be the most unpredictable holiday season.
We encourage you to visit our recent Oakland and Monterey Peninsula episodes where we walk you through how to create a marketing plan as well as tips as to how to create one specifically for holiday. Plus check below, we have some webinars that will help you navigate this wild Q4 that's just started.
WEBINARS TO WATCH
If you missed any of these, be sure to check the Norcal SBDC website as many of these are repeated for your convenience, plus many times registrants are sent a replay link too.
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I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.