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Your window for planning and pivoting for 2021 just opened! It’s crunch time to get your holiday plans nailed down + it’s September and October where you have a rare time slot to get your plan (PLUS contingency plans) in order for making a fresh, strategic start to 2021. Recorded in Downtown Santa Cruz, this episode is FULLY LOADED with resources to make your 2021 planning that much easier, LET’S GO!
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. Doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours. AND thank you to Pitch Hub who makes our back end video logistics so much easier. TIME STAMPS 0:53 "BEST OF" SMALL BIZ PIVOTS 2:17 FREE CEO SUPPORT GROUP 2:55 WOW-FACTOR RESOURCES TO PLAN + PIVOT 3:44 FREE BIZ ADVICE 4:34 YOUR VIDEO PROGRAM MADE EASY
"BEST OF" SMALL BIZ PIVOTS
Over the last few months, we've been collecting articles that document some very innovative pivots that have caught our eye. These are guaranteed to get your creative juices flowing as you evaluate your plan for 2021. Most of these are food-related, but then again, these businesses had to turn on a dime and what they've done applies to so many other industries. Leverage E-commerce + Collaborations Michelin Star Chefs' Pivot Plan Creative Pop Up + Pick Up Dining What Any Biz Can Learn From Gordon Ramsay This Brewery Pivoted in 24 Hours
FREE CEO SUPPORT GROUP
If you're a resident in the Monterey Bay Area, but run a local business anywhere throughout the greater San Francisco Bay Area AND you would love to get confidential feedback from fellow, non-competing CEO's that have been through what you're experiencing so you don't have to reinvent the wheel? Check out our friends Santa Cruz Works, who has a FREE service call CEO Works on a bi-weekly basis to get your issues solved.
WOW-FACTOR RESOURCES TO PLAN + PIVOT
Now is the time to be creating your 2021 business plan, which in this current climate, may require you perform a big 'ol business pivot. We have several resources in this section to take advantage of this September/October window of opportunity before the always hectic and likely unpredictable season comes your way. WEBINARS How to Start a Food Truck Business Re-Positioning a Seasonal Tourism Business Increasing Online Restaurant Food Orders How to Start Your Shopify Business Create a Business Pivot Plan (watch the instructor's recent video below) MARKETING + ACTION PLAN OPTIONS Once you have a business plan in hand, it's time to help make the projections and business goals you've crafted, happen. One of the primary ways to do that is developing a strategic marketing program and plan to guide you. If you'd like to explore some options with Bryce Root as your guide, HERE are some routes to explore, to expedite the process.
FREE IN-DEPTH BUSINESS ADVICE
If you'd like detailed advice in areas such as HR, cash flow, rent negotiation, marketing, e-commerce, business plans, operations and more, then you have to check out your local SBDC. Our Presenting Sponsor is the Santa Cruz County Small Business Development Center, but if you're doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
YOUR VIDEO PROGRAM MADE EASY
While not live on my service website, The Root Group, just yet. I'm a self taught videographer, editor and producer who over the last 4 years has produced over 150 videos for myself and my clients, using only the most user-friendly gear. Curious about what gear to grab for your own, turnkey DIY video set up? Here's Bryce's personal set up that you've seen in all his latest vlogs. But now, I've taken the 2-hour boot camp action plan I normally offer, and I've made it completely video-specific. We'll review your business, its goals + aspirations, develop a video series concept that embodies your brand and goals, and we'll develop a loose script and story boarding that softly plugs your products and services that keeps viewers captivated, entertained and educated about all that you do. We'll follow that up with determining if the DIY or outsourcing of shooting and editing is best for your situation, and of course we have a program that ensures your video program gets off and running hitch-free. To find out more, just message Bryce by tapping the button below.
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WHY I DO THISI'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag. Archives
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