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DOES JUNE 15TH REALLY LIFT ALL RESTRICTIONS?
Does your brick and mortar retail store really go back to 100% capacity? Do people really not have to wear masks everywhere? Is it just outdoor parts of my business? While there's a lot of information circulating out there with the state of CA inserting *'s here and there on the details, here are some helpful resources published VERY RECENTLY, that are many times updated (but check the date), good luck in your Grand Re-Opening!
READY FOR PRIME DAY(S)?
This 2-day event is ripe for the picking! You definitely don't need to be on Amazon to leverage it. Everyone is ready to spend money and get great deals...literally this is a time period where you can get people when they're in the mood of breaking out their wallet. Spend a little time to map out how you'll drive people onto your e-commerce site. Make this a priority as most of you are in catch up mode, trying to make up for a year plus worth of drastically lower sales. Good Luck!
GOT EMPLOYEES, YOU'RE LIKELY DEALING WITH THIS...
In this article listed below, one restaurant told it as it is and got quite a bit of visibility from both sides of the issue. And you're all likely dealing with hiring if you have employees so my advice is to really watch what you post publicly...you might need to bite your tongue a bit, but notifying your customers is key to keeping them informed as to what to expect. This is where walking the line, offering complimentary drinks/snacks of items you'd like them to maybe purchase, Random Acts of Kindness and other marketing options come into play to make the best of the situation.
And when it comes to Yelp, remember, you can't ever take down your profile, it's permanent. There are lots of takes on how to address angry customers and each situation is different, but remember to stand for what is right and most people will see through those "crazy" folks out there with outrageous claims, misspellings, and just plain outlandish stories.
NO ONE QUITE KNOWS WHAT TO EXPECT...
You hopefully have flexible plans for 6/15's CA Economic Grand Re-Opening, but you might be curious what others are up to. Here's a great article on Off The Grid that produces large scale food truck events and markets Bay Area-wide...
INSTAGRAM'S ALGO EXPLAINED...BY THEM
While not as harsh as Facebook's limiting reach, it's not too far off. With that said, you may be curious how they determine which of your customers might be seeing your content. This ARTICLE will give you great insight into each of their components, i.e. Explore, REELS, etc. Speaking of REELS, here's an excerpt from the article:
VAX PINS MIGHT SOON BE POPULAR ACCESSORIES
Here's an interesting article from EATER.com on the growing popularity of displaying whether you and your staff are vaccinated, eliminating customers curiosity. But there might be some HR issues, so this is definitely worth a read. The article doesn't cover whether customers will be wearing them, that's a whole different article on a massive level, listed below:
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I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.