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NEED TO MAKE THAT REGISTER RING?
The last year and a half has been brutal on sales for most of you, and now you're looking at expediting making more money to pay back rent, pay off loans and to pay qualified employees as well as just live. This episode is meant to provide turnkey tools + resources that will expedite getting that register ringing so you can be in a much more secure place.
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ADVICE FROM BRYCE
As I mention in the this week's episode, working on your business is critical as many business owners get stuck dealing with the day to day. Strategically planning where your business is headed determines whether you'll accomplish what you want for your business. So we definitely are fans of taking time away from your business to evaluate and plan for what's next...that's really when creative strategy will hit, not when you're in the thick of putting out fires.
One other resource I want you all to take advantage of is my Marketing Tracker that you can download below. But there's one critical tab on the spreadsheet, the "Projection" tool that will let you factor in all the variables, play with pricing, quantities, and more so you can reach towards the "magic number" that you want to reach in a given period of time...I think you'll like this resource!
NEED HELP WITH RENT?
A lot of business owners have been decently lucky with getting some rent relief, but if it wasn't forgiven, you may be looking at a repayment schedule kicking in soon. Many of you might be tens if not hundreds of thousands of dollars in debt so I encourage you to contact your local Small Business Development Center to have their lease specialist guide you in the rent relief / lease re-negotiation process as the 6/30/21 commercial eviction moratorium expires approaches.
The Santa Cruz SBDC at Cabrillo College is a fantastic resource, but if you're anywhere throughout Norcal, just tap the ASKSBDC.com logo below to find yours.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.