OWE PANDEMIC BACK RENT? WATCH THIS + 5 QUESTIONS TO ASK YOURSELF WHEN SHINY OBJECTS POP UP + HOW WILL YOU GET INTO CUSTOMERS' NEW INSTA FAVORITES FEED?
Welcome to our 3/27/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar!
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NO ONE IS TALKING ABOUT THIS, BUT SHOULD BE
There are lots of variables, technicalities + elements to this, but if you owe back rent to your landlord, you need to be on top of your situation because right now landlords are going after business owners for back rent. Call a good lawyer and contact your Small Business Development Center @ AskSBDC.com to work w/ a cashflow + business operations advisor for FREE as you will need to be very strategic in optimizing your operations and cash flow to make up for this loss of cash if you are lucky enough to still keep your doors open.
And remember there are a variety of landlords, some are corporate behemoths and some are family owned businesses so counties and cities as well as the state need to help both parties, but haven’t for the most part.
5 QUESTIONS TO ASK YOURSELF W/ SHINY OBJECTS
Always ask these 5 questions when shiny objects come your way…focus, otherwise time and money slip away with the occasional win, always put on those anti-shiny object glasses.
Memorize These Questions
1. Will this help accomplish a business goal? 2. Does this align with my brand? 3. What would my CPA say? 4. Will my target customers see this? 5. Does this take away from proven marketing tactics?
INSTAGRAM'S NEW FEEDS ARE HERE, YOU HAVE WORK TO DO
There are only 50 profile spots for the new FAVORITES feed, how will get into your customers’ Fav's? If your customers are all about the feed and they stick to the Favorites option, they may never see you again. My suggestion is to ask your loyal followers for that designation and continue to provide value to them and they won't have any hesitation in making that happen.
DID YOU MISS LAST WEEK'S EPISODE?
SMALL BUSINESS LOVE
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I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.