BIZ OWNER 2 WATCH + WATCH WEB VISITOR'S MOUSE + CRM/POS STRATEGY + PROMOTION deCONSTRUCTED + 5 EASY VIDEO TIPS
Welcome to our 3/6/22 Small Business-by-the-Bay Show, a recap of our DAILY show we create for Northern CA business owners like you. As you scroll down, you'll see each day's videos with a bit of background, links and insight on why these topics that are so important to have on your radar!
Weekly Recap Edition
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SMALL BIZ OWNER TO WATCH: MATT HORN
There's a reason why Matt Horn's West Oakland Horn Barbecue is a semi-finalist for the James Beard "Best New Restaurant" award. His attention to detail with his craft, customer experience and service, not to mention his recipes are AMAZING and need to be experienced for yourself, but here's a bit on why the visit is necessary.
KNOW WHAT CUSTOMERS ACTUALLY SAY & CLICK
The video says it all and because I like to keep it simple, here are two ways in which to know what's going through your customers' heads as they pass by or peruse your website. I mention MouseFlow.com, which has a FREE option of recording 500 visits to your website each month so you can watch precisely where customers' mice or fingers are going...intel is essential when making decisions to optimize your operation.
CRM & POS STRATEGY TO INCREASE SALES
CRM's like Monday.com, Zoho and others or simply accessing the features of your POS could be a game changer for personalizing your customer experience with VIP customers. Imagine knowing their favorite colors, sizes and brands so when you need to move inventory or something arrives finally with supply chain issues, you know exactly who should know you have it.
PROMOTION DECONSTRUCTED: LAIRD SUPERFOOD
In this video, I break down Laird Superfood's Strava promotion, where for FREE they accessed an element of this app which they know their target customers are addicted to, spend A LOT of time...it's all part of dissecting where your target customers spend their time and analyzing how to integrate yourself.
TRYING OUT VIDEO, 5 THINGS TO AVOID
I've learned a lot from the last 8 years of producing video content for my operation and watching a TON of other businesses and content producers. I still do a large majority of the filming, editing and distribution and can tell you there are some simple best practices to put in place to make your hard work, work even harder for you when you're trying to make a good first impression.
SMALL BUSINESS LOVE
Thank you for visiting and checking out our weekly show, Small Business-by-the-Bay as it's our mission to help you succeed in running and growing your Greater Bay Area small business operation...don't miss an episode, just drop us your email address below and you'll be good to go, see you soon!
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.