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Welcome to the June 26th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about.
HOW TO SELL ON SOCIAL
We shined a spotlight on Home/Work out of Santa Cruz regarding how she narrates her Instagram Story product profiles so potential customers can see and hear why their products are perfect for them. We want to also have you check out Botanic and Luxe and Yoso Wellness Spa on Instagram to see their expertise in action.
FOOT TRAFFIC SPARSE?
Check out this study that breaks down the industries and their predicted customer return rates. If your stats are low and your traffic is sparse, it's time to pump up your marketing to stand out amongst the clutter and get your customers back. Here's an article from the San Francisco Chronicle on the details centering around their city's retail sector coming back slower than expected.
If your an eatery or restaurant, here’s an upcoming July 9th webinar put on by the NorCal SBDC on optimizing your dine-in experience.
Here's an entire YouTube playlist from the NorCal SBDC on the detailed steps you should be taking when getting your e-commerce program set up.
And don't miss our interview with Bright Valley Marketing's Founder, Gabby Covay as she shares four super tips on picking your e-commerce platform, how to get traffic to it, how to get big time PR and why email is still vital to your operation.
PPP + EIDL + FINANCIAL TOOLS
If you're experiencing financial hardship and you haven't considered the SBA's financial PPP + EIDL programs, visit ASKSBDC.com to get everything you need to know, but keep in mind program are closing literally any minute.
We also mentioned our resources that Larry Hebert has offered, so check out these resources that are sure to get your finances on track:
3 COSTLY CASH FLOW MISTAKES 90% OF BUSINESSES MAKE
INVENTORY CONTROL 101
COVID-19 CASH FLOW TOOL
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.