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Our weekly round up vlog, Small Business-by-the-Bay is back. Filled with the hot topics, news, events + updates, for the week ending on 5/23/20, we focus on the following topics:
Facebook + Instagram Shops @
We break down the essentials including fees and shopify integration, but here are a couple links where you can find everything you need as the roll out begins.
Line Management 101 @
Bryce has managed countless business grand openings and large scale events where lines and crowd management are essential. If you have customers devoting 20, 30 or event 50-60 minutes to waiting in line you better keep them happy!
Covid Cash Flow @
We debuted a video somewhat recently about how to ensure you stay cash flow positive during this pandemic, here is an updated cash flow tool from our good friend, Larry Hebert, the Cash Flow King!
Covid-19 Business Pivot Preview with Humble Sea Brewing Co. @
We spoke with all three owners of this favorite hangout in Santa Cruz that creates amazing great craft beer. The shelter in place put them on hold, but only for 24 hours as they created a comprehensive e-commerce program that has them producing more beer than ever...this quick preview will get you ready for the full interview.
Covid-19 Social Tips With Guy Kawasaki @
We spoke with Guy Kawasaki who is known for turning everything he touches to gold, from the 1984 debut of Apple's Macintosh computer to relatively new podcast, Remarkable People. We asked him to share his top 5 tips for all social media skill levels during Covid-19, enjoy hearing from this tech icon!
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Like what you see and hear? Be sure to visit our VLOGS page to binge-watch our interviews with rock star business owners + how-to videos on how to make your marketing work harder for you. Or sign up for our e-newsletter to be notified when our vlogs first debut. Thanks for watching, listening and regularly visiting BryceRoot.com, more resourceful content coming soon!
Our Sponsor We Think You Should Get to Know
A special thank you to our presenting sponsor, your Small Business Development Center, located throughout northern CA, where FREE, in-depth business advice will help your business start, grow + prosper.
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WOW, GET READY!
Business + tech icon, Guy Kawasaki shares his TOP Covid-19-specific small business social media tips for all skill levels, from beginners to the savvy. From what to post and how often (you’ll be shocked) to social media distancing and a peek under the hood of his Remarkable People podcast where he interviews living legends from Jane Goodall to Gary Vee. A MUST WATCH to prep for the new post-shelter in place norm that’s quickly approaching! TIME STAMPS 4:00 How to Approach Social 5:30 Profile Set Up 8:40 What to Post 11:15 How Often to Post 12:12 Social Media Distancing 16:50 Canva Pro Tip 18:15 Business Pivot 20:35 Guy's Personal Podcast Set Up Subscribe + listen to Guy's "Art of Perseverance" podcast episode to help you weather the Covid-19 issues that are impacting your business. Like what you see and hear? Be sure to visit our VLOGS page to binge-watch our interviews with rock star business owners + how-to videos on how to make your marketing work harder for you.
A special thank you to our presenting sponsor, your Small Business Development Center, located throughout northern CA, where FREE, in-depth business advice will help your business start, grow + prosper.
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Small Business-by-the-Bay #005 Links
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If you're inheriting a business, you'll want to watch this interview with Greenspace to know what to consider before jumping into the driver's seat.
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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We GUARANTEE you'll be impressed with 11th Hour Coffee's owner's insight for anyone starting a business from scratch. The ability to run a modern operation that balances traditional + new school thinking makes this business owner one to watch!
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Purchasing a business isn't as easy as it sounds...watch as we talk with the owners of South Point Seascape who navigated the entrepreneurial waters to great success. Lots of lessons were learned so get ready, here are their top 3 tips they want every future business owner to consider before taking the leap.
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Is your business in a situation where you need to pivot your game plan on the fly? In this episode of Root of The Matter, we sit down with Seth Kinkade, the founder of Radical Snacks, to nail down three tips on how he's successfully adapted his business plan under pressure.
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Is your business located in a thoroughfare or an up and coming part of town where people simply drive through with rarely stopping? Then this video is for you as Bryce Root visits Sonia Moran of Home/Work located in Midtown Santa Cruz. She shares three excellent tips to get people to stop and shop.
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Big box stores are everywhere, both offline and online and with in-store pickup & 1-day free delivery becoming standard, how do you compete? Meet Dyane Villalobos, Owner of Childish Toy Shop, who is in a constant battle, but is going strong as she enters 10 years in business and continues to expand. Three tips to battle big box, coming up, watch it now!
As part of the 2020 EVOLVE initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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Does it take a couple minutes to describe what your business does? Chances are you have a niche business, so here are 3 super solid tips from Bad Animal in downtown Santa Cruz. They've combined a natural wine bar, a rare book store + a Parisian/Californian restaurant, so listen in as they share their insightful advice on successfully marketing three niche businesses simultaneously.
As part of the 2019 #261marketing initiative created by Bryce Root, this video was created to help show the elusive "how" of business and marketing that so many business owners are left trying to figure out. Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. Check out the SBDC, where businesses go to start, grow & prosper! SantaCruzSBDC.org + SanMateoSBDC.org
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(Tap/Click YouTube Icon To Subscribe)Are you in constant battle with the online e-commerce behemoths? In an e-commerce dominated market, it might be challenging to maintain a customer base. Here are 3 essential tips from Bookshop Santa Cruz, a local institution that has been able to reach customers for decades without the need of an algorithm. Learn from Casey Coonerty Protti, the store's owner, as she reveals her secrets to success.
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