5 SOLOPRENEURS TO WATCH + 4 STEPS TO YOUR SIDE GIG + CASH + COFFEE: MONTEREY + YOUR NEXT RANDOM ACT OF KINDNESS
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AT THIS POINT,
Dream it and make it happen, it's what's happening left and right with people that want to make a go of it. Whether a pivot, side gig or just bucking the red tape and making a go of it. This episode is loaded, from the 5 Bay Area solopreneurs (@nitrocycle831 @rize_up_sourdough @scbread_boy @ottosbread @superstellavan) that should be on your radar to 4 steps to make your next thing viably happen, it's all in this episode PLUS a couple more details on this week's sponsor of CASH + COFFEE Monterey!
00:35 WHY ANYTHING GOES AT THIS POINT
2:24 SOLOPRENEURS TO WATCH
4:41 FOUR STEPS TO MAKE YOUR PIVOT HAPPEN NOW
7:07 THE ART OF RANDOM ACT OF KINDNESS
8:08 CASH + COFFEE MONTEREY UPDATE
Huge thank you to our Presenting Sponsor, the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
We are always on the look out for business owners who are making BIG things happen and these FIVE SOLOPRENEURS are on fire! No one is helping them, it's all them and they're going all in. Some of the newer ones we haven't profiled before recently quit their job and are going for it! CHECK THE 2:24 TIME STAMP on the video above to get my detailed take on each, but here are their Insta links. Follow them, support them and show them your #smallbusinesslove.
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FOUR STEPS TO MAKE IT ON YOUR OWN
STEP 1: DREAM IT + TEST IT
It's time to test out that dream you've been cultivating in your head or maybe it's already in test mode. Either way, it's time to give it a go to see if there's a demand beyond your spouse, parents and best friends.
STEP 2: ONE-PAGE BIZ PLAN
The art of the pivot and the tools to do so are key during this time, so be sure to watch this video above from Keith Holtaway (best known as the Pizza My Heart Founder) and also access all things Lean Canvas.
STEP 3: MARKETING PLAN
Ok, so you now need to get strategic about getting your customers! Just like in the video, I mention the 3 components, i.e. 1) business goal, 2) target customers associated with that goal + 3) marketing tactics to be where those potential customers hang out, whether offline or online.
Here's my MARKETING TRACKER to download below, where you can do all of the above including using the financial projection tab to work on your packaging, services, pricing, etc. so you hit the income + owner's draw you need.
If you need some help in this department, I'm always happy to help, just message me and we can get you the help you need!
STEP 4: UTILIZE YOUR SBDC
It's time to lock down your foundational structure and take care of the pillars of your business to ensure you're on the right path. You local SBDC will help you for FREE. Here's the link to the Santa Cruz County Small Business Development Center. If doing business in Monterey County, follow the link, but there are 17 spread across Norcal so tap AskSBDC.com to find yours.
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WHY I DO THIS
I'm here to show you the ever-elusive "how" of marketing that isn't easily found without there being a large, sky-high price tag.